QUESTIONNAIRE

On
CUSTOMER SATISFACTION OF HONDA ACTIVA
1). Why did your need arise to purchase moped?

Need

Easier than bike

Looks

Others.

Easy to use

Easy to maintain

2). Why did you prefer Honda Activa? (Rank them from 1 to 5)

Cheaper
Good mileage
Easy to Drive
Companys Image
Other.

3). From where did you get reference or information of Honda Activa?
(Multiple tick mark allowed)

Friends
Dealers

Relatives
Sales person

Promotional Advertisement
Mass Media

4). Which were your alternative against Honda Activa?

TVS Scooty

Suzuki Access

Mahindra Duro

Hero Honda Pleasure.

Others.

5). Are you Satisfied with the price of the Honda Activa?

Highly Dissatisfied
Dissatisfied
Neither satisfied nor dissatisfied
Satisfied
Highly satisfied.

6). While purchasing Honda Activa which Factors/ Features do you consider most important?
(Rank them in order of importance)
1. Price.
2. Availability.
3. Mileage/ average.
4. Engine efficiency.
5. Maintenance.
6. Pick up.
7. Look (Colour).
8. Resale Value.
9. After Sales Service
7). Since how long you are using Honda Activa?

Less than 6 month

6 month to1 year

3 to 6 year

More than 6 year

1 to 3 year

8). Give your opinion regarding attributes of Honda Activa.

Attributes

Highly
Dissatisfied

Dissatisfied

Neither
satisfied
nor
dissatisfied

Satisfied

Highly
Satisfied

Engine
Efficiency
Mileage
(or) Average

9). What
change
you
require in
available
model?

Pick up
Maintenance

10). Will
you prefer
to
Purchase
Honda
Activa
Next
time?

Price
Look
Durability
After Sales
Service
Yes

No

Cant say.

11). Will you recommend to other to purchase Honda Activa?

Yes

No

12). According to you, which one is the best competitor of the Honda Activa?

13). Overall are you satisfied with Honda Activa?

Highly Dissatisfied
Dissatisfied
Neither satisfied nor dissatisfied
Satisfied
Highly Satisfied

Personal Details

1). Name:
2). Age
3). Gender: M/F
4). Occupation:
5). Contact no:
6). Annual Income:
Less than 1.5lakhs

1.5 to 3lakhs

More than 3lakhs