LATERAL

THINKING
Gina Zarsadias
Some exercises are lifted from Jlapitans presentation

Lateral thinking

many problems require a

different perspective to solve
successfully
Edward de Bono

:: lateral thinking

Lateral thinking
Four critical factors associated with lateral thinking:
1. recognize dominant ideas that polarize
the perception of a problem
2. search for different ways of looking at things
3. relaxation of rigid control of thinking
4. use of chance to encourage other ideas

:: lateral thinking

When in a situation when

your shoes are not quite
clean, put your sock on your
hand and apply a bit of spit
and polish to shoe with sock.

Lateral Thinking Exercises

Prior to the strategic planning process,

it is useful to enable creative
and lateral thinking
Exercises are for fun, but also help people
expand their disciplinary boundaries

:: lateral thinking

Word Expansion

I
IN
GIN
GAIN
GRAIN
RATING
TRACING
CREATING
REDACTING
DEFRACTING
Philip L. Winters & Edward de Bono Creative Team 1999

:: lateral thinking

Word Expansion
Exercise

:: lateral thinking

Exercise
How many squares can you see in this figure?

Lifted from Jlapitans presentation

:: lateral thinking

Exercise
Word Factory Relay

g
o
o
p
y

d
c
h
j
p

g
u
l
e
e

n
l
p
m
k

i
i
o
i
l

Exercise:
Visualization/
Imagery/
Imagineering
What can
you see
aside
from a mans
face?
Clue: at least
10 things

Exercise:
Visualization/
Imagery/
Imagineering
How many
faces can
you see?
pairs of eyes?

Exercise:
Visualization/
Imagery/
Imagineering
Aside from
fishes, what
other things
can you see?
Clue: at least
17 things

Exercise:
Words and Symbols
Reminis ____

Sweet_____

Corn____ch

Femi ______

Catter ____llar

______mander

Heavyw ____

:: lateral thinking