It revolves around the notion of whether people choose sustainably sourced

products, environmentally friendly transport options, or green energy; the

effects of cultural food preferences on the environment; the way people treat
natural places; attitudes to human-wildlife conflict. It is a driver because what
people believe and choose to do have enormous impacts on the environment.

Focusing their efforts

In order to maximize the use of resources, WWF is streaming its efforts on the
13 Global Initiatives. These are visionary, large-scale efforts that can have the
potential for the widest positive impacts.

Taking advantage of their expertise

WWF's operations are powered by the dedicated people in their programmes
which require specialized expertise including leading conservation scientists,
policy experts, economists, lawyers, and communications experts. By doing
so, WWF also promises to:
1. Utilize the best available scientific information to address issues and
critically evaluate all projects
2. Communicate effectively through dialogue while avoiding unnecessary
confrontation.
3. Form concrete conservation solutions through a combination of field-based
projects, policy initiatives, capacity building, and education work.
4. Involve local communities and indigenous peoples in the planning and
execution of field projects, respecting both cultural and economic needs.

Forging strong partnerships

WWF understand that it cannot achieve its goals alone. Hence, they form
strong partnerships with businesses, governments, finance institutions, local
communities, academia and other NGOs in order to drive change at the scale
needed and to enhance their effectiveness. WWFs main partners include,
other conservation NGOs, businesses & industries, public sector finance
institutions, local & national governments, international conventions &
commissions, development groups, research institutes, investment banks,
farmers, fishers, foresters, indigenous peoples, local communities, protected
area managers, landowners and consumers.

Strategic Planning
WWF has a science-based, strategic plan to achieve its objectives.