Scoring Rubric

Digital Storytelling : Mood via Animoto

Student Name:

Categ
ory

________________________________________

Settin
g

Strong awareness of
the influence of
setting. Students
can clearly explain
why the setting
impacts the mood.

Some awareness of
the influence of
setting. Students
can partially
explain why the
setting impacts the
mood.

Some awareness
of the influence
of setting.
Students find it
difficult to
explain how the
setting impacts
mood.

Limited
awareness of
setting and its
impact on
mood.

Mood

Establishes a mood
early on and
maintains a clear
focus throughout.

Establishes a mood
early on and
maintains focus for
most of the video.

There are a few

lapses in focus,
but the mood is
fairly clear.

It is difficult to
figure out the
mood of the
video.

Music

Music stirs a rich

emotional response
that matches the
"new" story line
well.

Music stirs a rich

emotional response
that somewhat
matches the "new"
story line.

Music is ok, and

not distracting,
but it does not
add much to the
story.

Music is
distracting,
inappropriate,
OR was not
used.

Image
s

Images create a
distinct mood that is
different from the
original story. The
images may
communicate
symbolism and/or
metaphors.

Images create a
mood that is
different from the
original story. The
images may
communicate
symbolism and/or
metaphors.

An attempt was
made to use
images to alter
the original
mood but it
needed more
work. Image
choice is logical.

Little or no
attempt to use
images to
create an
altered mood.

Dictio
n

Meaningful and
strong use of
vocabulary
throughout the
entire video that
aides in altering the
mood of the story.

Effective use of
vocabulary
throughout most of
the video that aides
in altering the
mood of the story.

Some
vocabulary is
used in the video
to aide in
altering the
mood of the
story.

Little or no
vocabulary is
used in an
attempt to alter
the mood of the
story.