BreadTalk VivoCity New Concept Launch Party PROGRAMME RUNDOWN

Event
Host
Date
Registration
Start
Set-up
Tear down
Business Resumes
No. of Pax
Attire
Identity Tag

Door gift

BreadTalk New Concept Launch Party

Danny Yeo
20/11/2015, Fri
0915am (Reception)
0945am 1200pm
19/11/2015 After 10pm
20/11/2015 1230pm
20/11/2015 1230pm
Est. 150
Business casual, no denim,
Light coloured Top: White, Cream, Beige
1. Working crew to wear BreadTalk lanyard with staff pass
2. Guests In 2 different sticker colours:
a) Invited guest and senior management White BreadTalk stickers
b) Media (excluding media guests) Orange BreadTalk stickers and
orange lanyard with media tag
To receive tag to exchange for door gift
- Guests: 130x serving board + sliced snow roll
- Media: 20x serving board + sliced snow roll + media kit (New Concept
booklet, A4 press release, CD)

Chaperones

Lydia Mr Quek
Charlotte Mrs Quek
Jiawen Frankie Quek, Aik Peng
Lizhen Masterchef

Time
0800

Description
Rehearsal

0830

BreadTalk product display complete

Event space set up complete
Manpower ready

0915

Door gift and sliced snow rolls standby at Toast Box

- Guests: 130x serving board + sliced snow roll + plastic spoon
- Media: 20x serving board + sliced snow roll + plastic spoon + media kit (New Concept
booklet, A4 press release, CD)
Guests to start arriving / registration
1. To receive sticker
2. To receive tag
3. To receive well wishes card / writing of well wishes and putting up on wall
**930: All movement out from BreadTalk to stop. Training and Desmond to standby
cutting of bread and cakes at Toast Box
Drinks to start serving

Who
Vendors: Graphikate + Trinax
Emcee
Ops + Masterchefs + Chaperones
R&D (Chin) + VM (Karen & Hui Xian) + Manfred
Meng Han + Graphikate
Reception: Ling Jia, Lydia
Joy Wall: Lizhen, Pearlene, Su Ann, Hui Xian,
Graphikate helper
Milsestone display: Karen (Hui Xian to assist after)
Servers: 8 x BT Ops
Event ushers: 3 x BT Ops (Aaron, Wilson, Ah Wen) +
2 x TB Ops (Frankie, Tanya)
Taxi stands ushers: 3x HR team
Carpark usher: Meizhen
Flower IC: Lam
Photographer and videographer
Bread & cakes distribution at Toast Box: Training
(Alan) + Desmond
Dawn + Ethan
Su Ann, Karen and Lizhen to assist after
Reception: Ling Jia, Lydia
Joy Wall: Lizhen, Pearlene, Su Ann, Hui Xian,
Graphikate helper

Servers: 8x BT Ops
Pearlene + TB coffee masters

0950

1020

Emcee to gather guests in front of BreadTalk / Welcome address

Emcee invites Mr Quek up to platform to give opening speech
** Master Chefs to start moving into BreadTalk to standby
Emcee shares about Joy Wall
1. Invites Mrs Quek up to platform join Mr Quek on sharing each what they have
penned down as their recipe for joy
2. Invites Mr and Mrs Quek down from platform to place their final individual cards
onto the wall (guided to stand beside digital screen when done)
3. Wall to turn (platform to be removed at the same time) and emcee shares about
artwork
** All 4 Digital screen to switch to launch pad
4. Photo Opportunity
Emcee invites Mr and Mrs Quek to officially launch BreadTalks New Concept by
placing palms on screen to activate countdown for curtain fall
1. After countdown, curtain falls (curtain to be removed immediately and Joy Wall
to be moved further in store)
2. Staffs in BreadTalk lined up at entrance and says Welcome to BreadTalk!

3. Staff opens up for 3 Masterchefs to walk through to in front of the store

4. Emcee guides Mr and Mrs Quek to join the MasterChefs in the centre
5. Jiawen to cure Frankie Quek and Aik Peng to join them in centre
6. Photo Opportunity (Facing BreadTalk from left: Aik Peng, Frankie Quek, Mrs
Quek, Mr Quek, Alan, Shin Horie, Janson Loo)

Terence and Meng to standby with PA and event crew

Mr Queks chaperone: Lydia
Masterchefs Chaperone: Lizhen
Mr Queks chaperone: Lydia
Mrs Queks chaperone: Charlotte

Frankie Quek and Aik Pengs chaperone: Jiawen

Overall photo usher: Joanne

1035

Emcee to conclude segment

Invite Mr Quek and guests (batch 1) to tour store with 3 Masterchefs (Batch
2 and 3 will tour store after each batch)
o Masterchefs will introduce product based on Mr Quek and Joyce cue.
** BreadTalk Digital screen to switch to operational mode
Inform bread and cakes to be served
Servers to bring first round of bread (Sweet Potato Volcano, Snow White
Yam, Mala Chicken, Himalayan Pink Salt) followed by cakes (Hokkaido Rice
Roll, Hokkaido Snow Roll) to guests at cocktail tables
o Franchise chefs to join International Franchisees for interaction
Begin interaction

Training (Alan) + Desmond to prepare serving

Meizhen to provide portable mic to Joyce
Meng to provide portable mic to Alan and Ah Loo
Pearlene to provide portable mic to Shin Horie
Batch 1: Mr Quek + Joyce + MasterChefs
Joyces media guests
10
Media (VIP)
6
1

IE
1
From BT:
9
Mr and Mrs Quek + Mr Goh + AP+
Joyce + Mr Cheng + YJ + Blue
Total ~27
Batch 2: Mr Quek + Joyce + MasterChefs
Landlord
8
Shenzhen Franchisees
8
From BT:
5
Mr and Mrs Quek + Joyce + Blue +
Kay
Total ~21
Batch 3 : Jason Koo + AP + Masterchefs
International Franchisees
25
APs guests
7
Total ~32

Emcee begins interaction with guests

Asking each group of guests what is their and reward them with
one Genmai Origins cake each
First batch of goodie bags to be ready at reception
- 20 guest + 5 media

Dawn + Ethan

Sandy/ Huey Min

A+P
Blue
Sandy
Blue

Kay
Blue/ Jia Wen

Evelyn
Jiawen

1045

Batch 1 guests to finish store tour

Servers to standby to bring first round of bread (Sweet Potato Volcano, Snow
White Yam, Mala Chicken, Himalayan Pink Salt) followed by cakes (Hokkaido Rice
Roll, Hokkaido Snow Roll) to batch 1 guests when they finish their tour
Batch 2 and 3 will tour store after each batch. Masterchefs to remain in store

1200

Emcee to conclude event and thank guests

1230

End of event
Tear Down

Training (Alan) + Desmond to prepare serving

Terence to cue when next batches tour store

Station Details

Reception
To receive incoming guests from 915 to 950
To register guest with guest list
1. For guest on guest list
a) If they present their invitation card, we can keep it
b) Provide registration sticker
Invited guest and senior management White BreadTalk stickers
Media Orange BreadTalk stickers
c) Provide tag (for the exchange of door gift at the end of event)
d) Guide them to fill in well wishes card to be put up on Joy Wall(Lizhen and team will assist)
2. For guest NOT on guest list
a) Provide registration sticker
Invited guest and senior management White BreadTalk stickers
Media Orange BreadTalk stickers
b) If guest ask about goodie bag, kindly mentioned that only selected guests will receive.
c) Guide them to fill in well wishes card to be put up on Joy Wall(Lizhen and team will assist)

To give out door gift when guests are leaving (Dawn will assist, door gift to be ready at 1035 when Mr Quek officially launches New
Concept)
a) To exchange door gift with tag and record
b) If guest mention they cannot find, but they are on guest list , we can record . If guest ask for a second door gift, kindly mentioned
that each guest is only entitled to one.
c) If guest not on the guest list ask for a door gift, kindly mentioned that only selected guests will receive.

Joy Wall
To approach guests with well wishes card after they register
Encourage them to write their well wishes for BreadTalk New Concept and their recipe for Joy
Ensure that guests write on the spot; guests will not be allowed to take the card away to write and come back
Assist them to put up onto wall according to the numbers
For guests that do not wish to write, thank them and kindly encourage them to come back to write
Check for the correctness of the panels after all the guests have written, leaving the centre two blank for Mr and Mrs Quek

Serving of bread and cakes

When tour begins, servers to start serving first round of bread (Sweet Potato Volcano, Snow White Yam, Mala Chicken, Himalayan Pink Salt) followed
by cakes (Hokkaido Rice Roll, Hokkaido Snow Roll) to guests at cocktail tables
Servers to serve next batch of guests that ends store tour
Serving format
o Bread: Each bread to be cut into 4pieces and placed on serving tray with plates and forks available for guests to take for placing their bread
on
o Cake: Each slice of cake to be served on individual small plates with small fork