Name_____________________________________

CEREAL BOX PROJECT

Grab a cereal box and answer the following questions:

-What kind of images are on the box you selected?

-Where is the name of the cereal located?

-What is on the back of the box? What are on the sides?

-What is the target audience for a particular box of cereal? For example, Special K is aimed at
health-conscious women; Fruity Pebbles is aimed at young children. Why do you think so?

-What marketing techniques are used to sell this cereal to that target group?

-What images or special offers are included on the box of cereal that might be appealing to
consumers?

-Compare and contrast images used on cereal boxes aimed at adults versus those aimed at
children. What do you notice? What are some differences and similarities?

*On the back of this paper, draw a quick sketch of what kind of design you want to create for
your cereal box. (Include the front, back and sides.) Your design needs to include:
-The name of the cereal
-Any images deemed necessary (picture of cereal, character)
-Nutrition side
-Other side and back design.

*The 2nd half of this project will be designing an advertisement for your cereal.