Professional Documents
Culture Documents
An Introduction for
Entrepreneurs
Presented by:
Edward S. Balian, Ph.D.
2006
Edward S. Balian, Ph.D.
10.30.06
Dr. Ed Balian.
Lets
Close
(Courtesy: Tiffany)
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(Slogan,
Logo
Font and
Color)
(1957)
(Courtesy: Kellogg)
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(Character Logo)
(c)2006, E.S. Balian,
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(Logo Font)
1933
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2003
(c)2006, E.S. Balian,
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TARKET MARKETING:
You MUST KNOW YOUR CUSTOMER BEFORE You
Can Effectively BRAND
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P1: PRODUCT
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P2: PRICE
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P4: PROMOTION
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No direct cost!
Personal testimonials
between friends are
powerful and credible
Pyramiding
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Pyramiding
Danger: Just one bad
experience by ONE
crying customer can
be disproportionately
harmful to your
business
Whether the complaint
is actually valid or not
is irrelevant.
(c)2006, E.S. Balian,
Discuss:
PRODUCT
PRICE
PLACEMENT
PROMOTION
(Courtesy: Starbucks)
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MARKETING PLAN.
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In Review..we discussed:
Your
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Contact Me.
For a set of my
presentation notes (in
PowerPoint only):
Email:
esbalian@gmail.com
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NOTES..
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