BRAND AUDIT REPORT 2012

Submitted To: Sir Goher Raza

Submitted by:Sagar Paryani and Sarah
khan Chandio
Dated: 15-12-2012
By BBA-7

TABLE OF CONTENTS
PAGE #
TABLE OF CONTENTS.................................................................................................... 2
CHAPTER 1 BRAND INVENTORY
1.1 INTRODUCTION ........................................................................................................... ...3
1.2 BRAND ELEMENTS ......................................................................................................... 4
1.3 MARKET SEGMENTATION...........................................................................................5
1.4 SUPPORTED MARKET PROGRAMS..........................................................................5-6
1.5 POPS AND PODS.................................................................................................................7
1.6 BRAND MANTRA......................................................................................................... ..7
1.7 BRAND PORTFOLIO..........................................................................................................7

1.8: Organizational culture and people development.................................................... 8

CHAPTER 2 BRAND EXPLORATORY

2.1: Brand Attributes.............................................................................................................9

2.2 Coke

Brand Knowledge............................................................................................10

2.3:Brand Association ..................................................................................................... 11

2.4: PROMISE OF COKE........................................................................................... 12
2.5:Pricing............................................................................................................................. 12
2.6:PROMOTION STRATEGIES............................................................................ 12

2.7: Coca-Cola social CRM strategy :..................................................................... 13

2.8: Competitor Analysis................................................................................................. 13
2.9: CBBE PYRAMID:......................................................................................................... 14

2.10:Recommendation: ................................................................................................... 15

The objective of Coca Cola brand audit is to

relate the theoretical approaches with
practical life example and mainly to come to
know about the inventory and exploratory
expects of Coca Cola brand. The scope is
limited to the 3000 words, time limit of one

week and topics related to the brand

management course only. The online
research approach is used to gather
information about the brand to do audit
through different websites.

1.1: Introduction
Coca-Cola is a carbonated soft drink sold in
stores, restaurants and vending machines
globally. The Coca-Cola Company claims
that the beverage is sold in more than 200
countries. It is produced by The Coca-Cola
Company in Atlanta, Georgia, and is often
referred to simply as Coke or (in European
and American countries) as cola, pop, or in
some parts of the U.S., soda. Originally
intended as a patent medicine when it was
invented in the late 19th century by John
Pemberton, Coca-Cola was bought out by
businessman As a Griggs Candler, whose
marketing tactics led Coke to its dominance
of the world soft-drink market throughout
the 20th century. The company produces
concentrate, which is then sold to licensed
Coca-Cola bottlers throughout the world.
The Coca-Cola Company has, on occasion,
introduced other cola drinks under the Coke
brand name. The most common of these is
Diet Coke, with others including Caffeine-

Free Coca-Cola, Diet Coke Caffeine-Free,

Coca-Cola Cherry, Coca-Cola Zero, CocaCola Vanilla, and special editions with
lemon, lime or coffee.
Coca-Cola is the world's most
recognized brand and
now
anchors
a

portfolio
of
more than 500 brands and more than 3,500
beverages. Coca-Cola is the most popular
and biggest-selling soft drink in history, as
well as one of the best known products in
the world.It was created in Atlanta, Georgia,
by Dr. John S. Penberton. Coca-Cola was
first offered as a fountain beverage by
mixing Coca-Cola syrup with carbonated
3

water.
Even
though
CocaCola may
have started

United States, its popularity is universal.

Today, you can find Coke in every part of
the world.1.6 billion servings per day. In
2009, 9.8 billion cases of their flagship
brand were sold worldwide.
in the

1.2: Brand elements

Coca cola`s Brand elements played a vital
role behind enhancing its brand awareness.
Coca cola is the top brand. Coca Cola`s
brand name is most recognized among
customers which was proved by the research
done
in
last
July
reported
on
http://www.interbrand.com/en/best-globalbrands/2012/Coca-Cola , according to that
the most recognized brand about 90% was
coca cola. The survey was taken from USA,
Canada, UK, France, Germany and
Australia. Red text Coca cola written logo
is very famous and most recognized in word
due to its strong brand awareness and global
viewership because of sponsoring Olympics.
There have been some variations in logo
mostly just in the change of front style. It
has been using slogans since1986 till today.
They have been using many slogans with the
passing of times and differently in different
countries such as America Australia/New
Zealand Spain India Indonesia Japan
Pakistan, Philippines, Poland, Russia shown
in appendix. Where as its packaging has
also helped in increasing its brand awareness
due to its being convenient to shelf keeping
and placing in freezers etc. Its availability in
different sizes has increased its ease to
access and availabilitys much it seen as

much it increases its awareness. Coca cola

has
been
heavily
implementing
digitalization keeping in view the need of
customers and todays word trends by being
available on social networking websites and
by having their own official websites. The
purpose to do so is to keep their customers
involve with brand. Its distribution
channels
DISTRIBUTION CHANNELS:
Coca Cola Company makes two types of selling

Direct selling
Indirect selling

Direct Selling
In direct selling they supply their products in
shops by using their own transports. In this type
of selling company have more profit margin.

Indirect Selling

They deal with many whole sellers and agencies

to cover all areas globally. To assure their
customers for availability of coca cola products,
as their products are sold in 200 countries with
the consumption of 1.8 billon coke products per
day.

For providing their product in good manner

company has provided infrastructure these
includes:

Facilitating the product by infrastructure

Display racks

Vizi cooler
Freezers

Free empty bottles and shells for bottles

1.3:
There are
market:

Marketing segmentation
four

1. -Mass
2. 3. -Niche

broad ways which Coca Cola can segment its

marketing
Differentiated marketing
marketing

The most apparent

method used by Coca Cola is with no doubt the differentiated
marketing method as Coke satisfies a range of different markets. Diet coke satisfies the weight
consciousness, weather regular coke, sprite, fanta the average human, coffee, iced tea etc. Each group of
beverages satisfies a particular group of people

1.4: Support marketing Programs:

1.5: Points-of-difference:

Points-of-parity

Distinctive taste profile

Optimistic view of life
Classic, iconic symbolism &
imagery.
Emotional bond with customer

Contemporary, up-to-date
Refreshing flavor
Beverages category

1.6: Brand mantra

Brand Name

Emotional
Modifier

Descriptive
Modifier

Functional
Benefit

Fun

Family and
friends

Beverages

1.7: Brand Portfolio:

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1.8: Organizational culture
and people development
They attract and retain best employees who will
responsibly and successfully complete their
tasks, while encouraging and developing their
innovative and creative approach towards
business. They do this by motivating and
rewarding them. The key for development of a
quality motivation and rewarding system is to
understand their employees' needs. In Coca-Cola
HBC Hrvatska, they regularly conduct
quantitative and qualitative research on
employee satisfaction. Based on the results, they
develop action plans for further improvements

of their motivation and rewarding system. They

further adjust their system to current trends in
the economy, the industry branch, our company's
strategic plan, their department goals, and goals
of individuals. They differentiate financial and
non-financial incentives. Their financial
incentives include rewards for innovative
solutions, rewards for employees of the quarter
based on their achievements, annual and
quarterly incentives for the realization of goals.
Amongst Coca-Cola's very powerful nonfinancial motivational incentives there are
personal development, the chance to achieve full
potential, and the chance to be promoted. They
are very proud of encouraging internal
8

promotions,
education,
recognitions,
achievements, challenges and responsibility,
while also providing additional benefits for their
employees.

Performance Management
Coca-Cola HBC Hrvatska d.o.o. focuses on
achieving results. Therefore it is important that
their employees know exactly and clearly what
is expected from them. Expectations of
employees are clearly defined through
performance standards, and required knowledge,
skills and abilities that enable employees to
successfully achieve their annual objectives. In
their company performance is monitored and
measured through seven key achievement areas.
These are management, business/financial,
people development, leadership, relationship,
growth and innovations and corporate and social
responsibility.

Trainings
Following the performance appraisals and
defined development needs of the employees,
the Training and Development department
organizes relevant training and development
programs. With approximately forty trainers,
their major focus is on internal trainings. A part
of those programs is delivered in their company,
while some are organized within their Group,
outside Croatia. They also train and develop
their employees through external programs, in
cooperation with national and international
companies that have proven high quality in their
services.

Employment

Psychological testing: Psychological tests are a

verified, objective and reliable measuring
instrument that foresees the most probable
behaviors of a person in future business related
situations. The aim of this kind of tests is to get
an objective insight into the character traits of a
candidate that are important for successful
completion of tasks at their future work place.
Special preparations are not required for the
testing; it is just important that they arrive
relaxed and rested.
Selection interview: If they meet all
requirements for the vacant position, after the
psychological testing, a selection interview will
follow. They might be invited to more than one
interview, depending on the position they are
hiring for. The aim of the selection interview is
mutual introduction of the candidate and the
employer, whereby the employer assesses the
candidates' motivation, their competences and
possible contributions to the company.
Therefore, be open and self-confident; show that
you are aware of your advantages and fields for
improvement, while expressing your level of
motivation for the job.

Values

Leadership : The courage to shape a

better future
Collaboration : Leverage collective
genius
Integrity : Be real
Accountability : If it is to be, it's up to
me
Passion : Committed in heart and mind
Diversity : As inclusive as our brands
Quality : What we do, we do well

The selection of employees (the so-called

selection process) in Coca-Cola HBC Hrvatska
d.o.o. consists of two basic parts:

Chapter 2

2.1: Brand Attributes

Core Attributes

Great Tasting
Very Refreshing
Thirst Quenching
High Quality(ingredients and production
process)
Worth What it Costs
Goes Well With Meals and Snacks

Extended Attributes

Has an Unforgettable Taste

Revitalizes
Enjoyment
Good to Drink With Family and Friends
Is Recognized as the Best Soft Drink

2.2:
Coke Brand
Knowledge

Brand Awareness

Most Recognized Brand

Brand Image
fun, unique flavor, emotional bound,
10

July survey results: 90% brand awareness

innovation, digital,

evolving,

(UK, US, Canada, France, Germany,

Australia)
flexible, adapting
local markets and areas without
diminishing its legacy
Facebook likes

55,738,549

refreshment, freedom, chill out,

Twitter followers 54,406

youth, unities generation and global

Google plus Items 135

joining, family life experience, sense

likedin.com

138,109.

YouTube views

1,913,995

Flicker photos

24,919

of community.

2.3:Brand Association

Fun
joining

family

Innovation

emotional bond

global

unique

flavor
11

Flexible
Adoptable

Freedom
Sharing Happiness

Unities Generations

Coke culture
Refreshment

Music

youth

Olympics
Top Brand

style statement

Celebration

Gathering

moms

2.4: PROMISE OF COKE

12

The basic positioning of their business is simple, solid and timeless. When we
bring refreshment, value, joy and fun to our stakeholders, then we successfully
nurture and protect our brands, particularly Coca-Cola. That is the key to
fulfilling our ultimate obligation to provide consistently attractive returns to the
owners of our business.

2.5:Pricing

Different Price in Different Seasons Sometimes Coca Cola Company changes their product prices
according to the season. Summer is supposed to be a good season for beverage industry in world, so
in winter they reduce their prices to maintain their sales and profit. But normally they reduce the
prices of their pet bottles or 1 litter glass bottle.

2.6:
STRATEGIES

PROMOTION

Getting shelves

They gets or purchase shelves in big

departmental stores and display their
products in that shelves in that style which
show their product more clear and more
attractive for the consumers.

Eye Catching Position

Salesman of the coca cola company

positions their freezers and their products
in eye- catching positions. Normally they
keep their freezers near the entrance of the
stores.

Sale Promotion

Company also do sponsorships with

different college and schools cafes and
sponsors their

sports events and other extra curriculum

activities for getting market share.

UTC Scheme

UTC mean under the crown scheme, coca

cola often do this type of scheme and they
offer very handy prizes in it. Like once they
offer bicycles, caps, tv sets, t-shirts,
watches, cash prizes etc. This scheme is
very much popular among children.

Trade Promotion

Coca cola company do agreements with a

shop keepers and stores to exclusive sale in
those stores. Those stores are called as
KEY accounts in their local language. Coke
also invest heavy budget on these stores
and offers them free samples and free
bottles and some time cash incentives.

13

2.7: Coca-Cola social CRM strategy:

Coca-Cola Loves Its Fans In order to

maintain relation with their
customer, coca cola offers coke
solution on their website to
appeal to the retailers that sell
coke products. There are link
such
as
better
beverage
marketing, crew programs and
innovation and insight. Coca
cola has not lost touch with
customer, because they have
been able to change with the
time after evaluating feedback
and listening to their customer.
Coke knows that people and
trends change and they should
be able to adjust to future
demands.

On the simplest level, by creating a

Facebook & other social networks
group for their organization, they are
banking on a number of things:

1. Their customers actually use Facebook

& other social networks.
2. That they can be informed via the social
network tools provided of the existence
of their group - in addition to their own
normal communications channels.
3. That they will find what actually they
are providing to be enough interest to
make their community a regular stop
when they are logged in to their social
networks accounts.
4. That the customers will opt in to being
updated about the continuing activities
of their community.
5. That they have no objection to
Facebook & other social networks
owning the knowledge of their
activities in their group as an asset and
as part of their Facebook & other social
networks
"customer record" also
known as their profile.

14

Brand
value
Brand
Ranking
Brand
Portfolio

COCA COLA
77839$m

#1

#22

Soft drinks, juices, water,

coffee, tea, Mixers, energy
drinks, sports drinks,
smoothies.
Youth, music, sports, high
energy,

Soft drinks, cereals, sports

energy drinks, snacks

PEPSI

16594$m

Brand
image

Years in
market
logo

1886 (126)

Fun, family, gathering,

happiness, sense of
community, global joining
1898 (114)

text

Universe reflecting

2.8: Competitor Analysis

2.9: CBBE PYRAMID:

Customer -Based Brand Equity Model.

Customer acceptance

Resonance
loyal customers,
sense of community,
active customer involvement

Judgments
most recognized brand,
top brand, unique flavor
fun, innovative

Feelings
fun, happiness,
sharing, unity,
celebration, family and friends
15

gatherings, social approval,

style Statement, warmth,
refreshment

Performance
Imagery
Energizer (caffeine, juices) ,
energetic, sharing happiness, fun,
healthy (water, juice), stylish, flavor,celebration, unities generation and global
refreshing
joining(coke lovers), sense of

community, ,

Family orientation, youth, moms,

cool

Salience
Beverages, most recognized brand, energy, flavor, sense of community, happiness
The customer based brand equity of coca cola reflects the performance of coca cola and the
performance of all the brand elements, marketing campaigns, CRM strategies even every
strategy and actions of company`s effect in building brand equity. The pyramid reflects that
coca cola has resonate nearly everywhere as its brand promise of fun, refreshment and
freedom. It has successfully maintained its brand awareness since 1986 with the help of all
above mentioned strategies at the stage of salience in its beverage category. Its performance
and strong unique favorable associations have helped the brand to have strong image and
customers judgments and feelings towards it. Therefore it is enjoying the loyalty of large
market share and the position at top in market. It reinforces its deep customer connection
with brand.

2.10: Recommendation:

Coca Cola is a top brand, and globally operating company. Being a student of brand
management under graduation some recommendation suggested are written below,

Rethink about distribution strategy of brands other then Cola. It is available everywhere
but not all the products of Coca Cola are easily available.
To extend their brand in deferent categories other than beverages.
To continue putting same level of efforts for maintaining their position in market.

References:

http://www.scribd.com/doc/17674265/Brand-Audit-of-PEPSI
http://www.coca-colacompany.com/
16

http://www.underconsideration.com/brandnew/archives/cocacola_vs_pepsi_revised_edition.php
http://www.pepsico.com/Brands.html
http://www.coca-colahellenic.com/aboutus/productportfolio/

http://www.cokecce.com/corp

orate-responsibility-sustainability/product-portfolio
http://cargocollective.com/Coca-cola/Product-Line
http://www.coca-colacompany.com/brands/all
http://www.underconsideration.com/brandnew/archives/cocacola_vs_pepsi_revised_edition.php
http://www.interbrand.com/en/best-global-brands/2012/Coca-Cola
http://en.wikipedia.org/wiki/Coca-Cola_slogans

17

 Appendex

Slogans, 1886 - 2011 in America

1886 - Drink Coca-Cola.

1939 - Coca-Cola has the taste thirst

goes for.

1904 - Delicious and refreshing.

1905 - Coca-Cola revives and sustains.

1939 - Whoever you are, whatever you

do, wherever you may be, when you
think of refreshment, think of ice cold
Coca-Cola.

1906 - The great national temperance

beverage.

1908 - Good til the last drop

1941 - Coca-Cola is Coke!

1917 - Three million a day.

1942 - The only thing like Coca-Cola is

Coca-Cola itself.

1922 - Thirst knows no season.

1944 - How about a Coke?

1923 - Enjoy life.

1945 - Coke means Coca-Cola.

1924 - Refresh yourself.

1945 - Passport to refreshment.

1925 - Six million a day.

1947 - Coke knows no season.

1926 - It had to be good to get where it

is.

1948 - Where there's Coke there's

hospitality.

1927 - Pure as Sunlight

1927 - Around the corner from

anywhere.

1949 - Coca-Cola ... along the highway

to anywhere.

1952 - What you want is a Coke.

1954 - For people on the go.

1956 - Coca-Cola ... makes good things

taste better.

1928 - Coca-Cola ... pure drink of

natural flavors.

1929 - The pause that refreshes.

1932 - Ice-cold sunshine.

1957 - The sign of good taste.

1937 - America's favorite moment.

1958 - The Cold, Crisp Taste of Coke

1938 - The best friend thirst ever had.

1959 - Be really refreshed.

1938 - Thirst asks nothing more.

1963 - Things go better with Coke.

1939 - Coca-Cola goes along.

1966 - Coke ... after Coke ... after Coke.

1969 - It's the real thing.

18

1971 - I'd like to buy the world a Coke.

(basis for the song I'd Like to Teach the
World to Sing)

2011 - Life Begins Here

2012 - Enjoy Coca Cola

1974 - Look for the real things.

Australia/New Zealand

1976 - Coke adds life.

"Be really refreshed" (1961)

1979 - Have a Coke and a

"Things go better with Coke" (1964)

1982 - Coke is it!

"It's the real thing" (1972)

1985 - America's Real Choice

"Coke adds life" (1977)

1986 - Red White & You (for CocaCola Classic)

"Smile. Coke adds life" (1980)

"Coke is it!" (1982)

"You Can't Beat the Feeling" (1987)

"Live on the Coke side of life" (2008)

1986 - Catch the Wave (for New Coke)

1989 - Can't Beat the Feeling. (also

used in the UK)

1991 - Can't Beat the Real Thing. (for

Coca-Cola Classic)

"Real taste. Uplifting refreshment"

(2009)

1993 - Always Coca-Cola.

"Open Happiness" (2011)

2000 - Enjoy.

"Share A Coke" (2011)

2001 - Life tastes good. (also used in

the UK)

Spain

1886: Disfrute Coca-Cola.(Enjoy

Coca-Cola)

2003 - Real.

2005 - Make It Real.

1929: La pausa que refresca. (The

Break That Refreshes)

2006 - The Coke Side of Life (used also

in the UK)

1959: Coca-Cola refresca mejor.

(Coca-Cola refreshes better)

2007 - Live on the Coke Side of Life

(also used in the UK)

1963: Todo va mejor con Coca-Cola.

(Everything goes Better with Coke)

2008 - love it light (also used in the

UK)

1970: El sabor de la vida (Spain)

(The Flavor of Life)

2009 - Open Happiness

2010 - Twist The Cap To Refreshment

1976: Coca-Cola da ms vida. (Coke

Adds Life)

19

1982: Coca-Cola es as (Spain)

(Coke Is It)

"Minumlah Coca-Cola" (1990) (Drink

Coca-Cola)

1987: Sensacin de vivir (Spain)

(You Cant Beat the Feeling)

"Semangat Coca-Cola" (2000) (Spirit of

Coca-Cola)

1993: Siempre Coca-Cola (Always

Coca-Cola)

"Segarnya Mantap" (2002) (Feel

Refreshed)

2000: Vvela (Spain and Mexico)

(Live It)

"Hidup ala Coca-Cola" (2007) (Life ala

Coca-Cola)

2001: La vida sabe bien (Spain) (Life

Tastes Good)

"Brrr... Hidup ala Coca-Cola" (2009)

(Brr... Life ala Coca-Cola)

2003: Coca-Cola, de verdad. (CocaCola, Truly)

2006: El lado Coca-Cola de la vida

(Spain and Latin America) (The Coke
Side of Life)

"Buka Coca-Cola, Buka semangat baru"

(2010) (Open Coca-Cola, Start a new
spirit)

Japan

2008: Desde 1886 repartiendo felicidad

(Spain). (Spreading Happiness since
1886)

1962 -
(Sparkling and refreshing C

1976 - Come on in. (Drink) Coke.

2008: El lado Coca-Cola de la vida

(Spain and Latin America) (The Coke
Side of Life)

1980 - Yes Coke Yes

1987 - I feel Coke.

2009: Destapa la felicidad (Spain)

(Open Happiness)

1991 -
(Make a refreshing moment.)

India

1993 - Always Coca-Cola

" Coca-Cola!" ("Cold means

Coca-Cola!") (2000s)

2000 - Enjoy

2001 - No Reason

2004 - Special Magic

2007 - The Coke Side of Life

Pakistan

"Dill Hai To Mango Aur" ("if you have

a heart ask for more") (2000s)

" " ("Drink with pride")

" , - enjoy!"
("Whatever you wish will come true,
enjoy Coca-Cola!")

"Burrrrrrrrr" ("Refreshment" )(2011)

"Open Happiness (2012)

Indonesia
20

"Khulein Khushian"("Open
Happiness")

"Kha Le Pee Le Jee Le" ("eat drink

live")

""( " Open

Happiness together")
(for Ramadan 2011)

"Zawsze Coca-Cola" (1992)

"Coca-Cola: co za rado" (2000) created by professor Jerzy Bralczyk,

authority in linguistics.

Russia

" Coca-Cola" (19932009,

"Always Coca-Cola")

"Coca-Cola !" (2010, "CocaCola is going to the house!")

Philippines

1912 - Drink Coca Cola Philippines

1977 - Coke Adds Life

Czech Republic

1983 - Coke Is It!

Coca-Cola

1989 - Can't Beat The Feeling Coke

Philippines

1990 - Coca-Cola je to prav! ("The

Real Thing!")

1991 - Coca Cola Is It!

1993 - Always Coca Cola Philippines

1997 - Coca-Cola je k jdlu to prav

("Coca-Cola Is Good With Food")

2004 - Coke Ko To!

1997 - Vdy Coca-Cola ("Always

Coca-Cola")

2005 - Kasama Ka Coke!

2008 - Buhay Coke Buksan Mo!

1998 - ze uhas, mysl osv

("Quenches thirst, refresh

2009 - Mag Smile Sa Buhay, Mag Coke

Araw Araw!

2000 - 2002 Vychutnejte si! ("Enjoy!")

2002 - Chu, kterou miluje cel svt

("A taste the whole world loves")

2003 - Chihuahua! Spolu na jedn vln!

("Chihuahua! Together on one wave!")

2004 - Vdy osv ("Always

Refreshes")

2010 - Open Happiness Coke

Philippines

2011 - Coke Mismo!

2012 - 100 Taon Na Saya Sa Coke!

2012 - Salamat Sa Saya Ng 100

Christmas Coke!

2006 - 2008 Ber ivot s radost ("Enjoy

life with happiness")

Poland

"Coca-Cola. To jest to!" - Agnieszka

Osiecka's slogan ("Coca-Cola. This is
it!") (1971)

2009 - 2012 Radost otevt ("Open

Happiness")

Coca-Cola Cherry
21

1996 - ij jinak! ("Live differently!")

Coca-Cola Light

1995 - Osven, jak jste jet

nezaili! ("Refreshment you have yet to
experience!")

1996 - Celosvtov Olympijsk partner

("World partner of the Olympics")

1997 - Pekvapen pod kadm vkem

"(Surprise under every cap")

1999 - Osv se a vyhraj! ("Refresh

yourself and win!")

1998 - U pro ten pocit ("Just for the

feeling")

2006 - Neodolateln chu ("Irresistible

taste")

2002 - 2003 Osv se na Ex! ("Refresh

yourself in one shot)

COCA COLA product list

Coca-Cola Zero

Agua de Taxco

200x - Prav chu. Zero cukr. ("Real

taste. Zero sugar")

Ali

2012 - Prav chu. Nula cukru. Je to

mon? ("Real taste. Zero sugar.
Possible?")

Almdudler

Alpina

[edit]Christmas

Ambasa

1996 - Coca-Cola, to prav Vnon

osven ("Coca-Cola, the real
Christmas refreshment")

Ameyal

Amorino

1997 - To prav Vnon osven!

("The real Christmas refreshment")

Andina

2001 - Vychutnejte si to prav Vnon

osven ("Enjoy the real Christmas
refreshment")

Andina Frut

Andina Nectar

Apollinaris

Aquabona

Aquapure

Aquarius

Aquarius Spring!

Aquavalue

2003 - To prav Vnon osven

("The real Christmas refreshment")

2007 - Podlte se o kouzlo Vnoc

("Pass On The Christmas Spirit")

2008 - Vnoce s chut ("Christmas with

taste")

Special

1994 - Vechny jsou te Jo-Jo ("All of

them are Yo-yo")

22

Arwa

BlackFire

Ayataka

BlaK

Aybal-Kin

Boga

Bacardi Mixers *

Bonaqua/BonaQa

Bacardi Premium Mixers *

Bong Pyoung

Bankia

Botaniq 1QQ

Barbican

Botany

Barq's

BPM

Barrilitos

Brazzi

Battery

Bright And Early

Bbaeonal Su

Brisa

Bebere

Brisa Gas

Benedictino

Brisa Spa

Beverly

Bu

Bevi

burn

Bibo

Buyulu Bohca

Bimbo

caffeine free Barq's

Bimbo Break

caffeine free Coca-Cola

Birds Nest

caffeine free Coke light/Diet Coke

Bistra

caffeine free Diet Coke

Bistrone

Calpis

Bitter Rosso

Calypso

Bjare

Campbells
23

Canada Dry

Citra

Cannings

Club

Cappy

Coca-Cola

Cappy Pulpy

Coca-Cola Freestyle

Caprice

Coca-Cola light

Carioca

Coca-Cola Zero

Carlsberg

Coco Palm

Carlsberg Onside Sport

Cocoteen

Carlysle Farm

Combi

Cascal

Country Club

Cepita

Creamy

Cham

Cresta

Chaon

Cristal

Chaqwa

Crush

Charrua

Crushed

Chaudfontaine

Crusta

Cheers

Crystal

cherry Coke

Cumberland Gap

Chinotto

DA

Chinotto Light

Damla

Chippewa

Damla Minera

Chivalry

DANNON *

Ciel

DASANI
24

Del Prado

diet Kia Ora

Del Valle

diet Kinley CSD

Del Valle Frut

diet Lift

Del Valle Kapo

diet Lilt

Del Valle Mais

diet Mello Yello/Mello Yello Zero

Del Valle Mais Light

diet Mezzo Mix

Delaware Punch

diet Nestea - Nestea light

diet A&W

Diet NESTEA *

diet Almdudler

diet Oasis

diet Andina Frut/Andina Frut Light

diet Quatro/Quatro light

diet Andina Nectar/Andina Nectar Lt

diet Schweppes

diet Barq's

diet Sport

diet Canada Dry

diet Tai

Diet cherry Coke

diet Vanilla Coke

Diet Coke

Disney Xtreme Coolers

Diet Coke/Coca-Cola light

Do You Have

Diet Coke/Coca-Cola light with Lemon

Dobriy

Diet Coke/Coca-Cola light with Lime

Dogadan

Diet Coke with Lime

Dogadan Plus

diet Crush

Dorna

diet Dr Pepper

D'Oro

diet Fanta

Dr. Pepper

diet Inca Kola

Dr Pepper
25

E2

Frescolita

Eight O Clock

Freskyta

Eight O Clock Funchum

Frestea

Eight O Clock ImmunoActive

Friolin

Epika

Frisco

Escuis

Frugos

Estrella Azul

Fruitia

Eva

Fruitopia

Evian

Fruktime

Excellade

Frutier

Fakher

Frutsi

Fanta

FUZE

Far Coast

FUZE TEA

Felicia

Georgia

Finley

Georgia Gold

Fioravanti

glacau smartwater

Five Alive

glacau vitaminwater

Flavor Rage

glacau vitaminwater 10

Florida 7

glacau vitaminwater zero

Fonte Ijui

glacau vitaminwater

Frazer & Neave

glacau vitaminwater zero

Fresca

Gladiator

Fresca One

Gold Peak
26

Gold Spot

Hit

Golden Crush

Honest

Golden Drop

Honest Tea

Good Morning

Hot Point

Goombay

Huang

Goongbi

I Lohas

Goongbi Momegeoun

Ice Dew

Gosohan

Ice Dew 3+

Gosohan Achim

Ice Tea Leao

Goulburn Valley

Illy *

Goulburn Valley Dairy

Inca Kola

Guarana Jesus

Innocent

Guarapan

Izvorul Alb

Gwailchon

Java Monster

H2OK

Jaz Cola

Hajime

Jericho

Hani

Jet Tonic

Hatidar

Jolly Juice

Hawai

Joy

Healthworks

Joya

Heppinger

Juan Valdez

Hi-C

Just Juice

Hi Spot

Kamjiki
27

Kani

Lacti Deli

Kapo

Lanitis

Karadameguricha

Lanitis Extra

Keri

Lanitis Fun

Keunjib Sikhye

Leao Green Tea

Kia Ora

Leao Guarana Power

Kildevaeld

Less is More

Kilimanjaro

Lezz

Kin

Lift

Kist

Lift Plus

Kiwi Blue

Lilia

Kochakaden

Lilt

Kola Inglesa

Limca

Krest

Limelite

Kristal

Limonade

Kropla Beskidu

Linnuse

Krushka & Bochka

Lion

Krystal

Maaza

Kuat

Mado

Kuat Light

Magdalenen Brunnen

Kuli

Magic Summer

La Jolla

Malvern

La Vuelta

Manantial
28

Marocha

Minute Maid Schorle

Master Chill

Minute Maid Soft Drink

Master Pour

Mireille

Matte Leao

Momegeoun

Matusov Pramen

Mone

Mazoe

Monster

McCafe

Mori No Mizudayori

McFruit

Mother

Mello

Moya Semya

Mello Yello

Pibb Xtra

Melonec

Multivita

Mer

Mundet

Mezzo Mix

Nada

Miami

Nagomi

Mickey Mouse

Nalu

Migoro-Nomigoro

Namthip Water

Mineragua

Naturaqua

Minute Maid

Natures Own

Minute Maid 10 Score V

NESTEA *

Minute Maid Enhanced

NESTEA COOL *

Minute Maid Juices To Go

Nestea Vitao

Minute Maid Nutri Boost

Nestle

Minute Maid Pulpy

Nevada
29

Neverfail

Poiana Negri

Next

PoljakPoljak

Nico Biotime

Poms

Nordic Mist

Pop

Northern Neck

Portello

NOS

POWERADE

Oasis

POWERADE ENERGY

Odwalla

POWERADE LIGHT

Olimpija

POWERADE PLAY

Olo Olo

POWERADE ZERO

Orchy

Powerplay

Pampa

Premio

Pandori

Presta Light

Peace

Prisco

Pearona

Private LabelGreenwood

Peats Ridge

Private LabelKipa

Pepe Rico

Private LabelKipapazar

Peranec

Private LabelMigros

Pibb

Pulp

Piko

Pump

Piko Pulpy

Pumped

Pilskalna

Pura Sol

Play

Pyungchangsoo
30

Qoo

Saryusaisai

Quatro

Schurwald

Quwat Jabal

Schuss

Ramlosa

Schweppes

Rani

Schweppes Abbey Well

Real

Seagram's *

Real Gold

Sensation

Real Leaf

Sensun

Real Leaf Frutcy

Senzao

Red Flash

Shandy

Relentless

Shangri-La

Rich

Sidral

Rio!

Sidral Light

Ripe N Ready

Sierra Azul

Riwa

Simba

Roemerquelle

Simply Orange

Rosa

Smart

Roses

Sobo

Royal Tru

Sodenthaler

Safia

Sokenbicha

Samurai

Solaria

San Luis

Solo

Sarsi

Sonfil
31

Southern Sun

Tai

Sparkle

Taiyo no Mate Cha

Sparletta

Ten Ren

Sparletta Iron Brew

The Coca-Cola Company

Splash

The Spirit of Georgia

Sport

Thextons

Spring Water

This Water

Sprite

Thums Up

Sprite 3-G

Tian Yu Di

Sprite Flavors

Tiky

Sprite Remix

Toka

Sprite Zero - diet Sprite

Top

Sprite Zero/diet Sprite/Sprite light

Topo Chico

Spur

Toppur

Squirt

Tops

Stoney Ginger Beer

Toscal

Su Voce

Tropi

Sunfill

Tropi Frut

Sunny-10

Tropical

Svali

Tuborg

Sveva

Tuborg Light

TaB

Ultra

Tab X-Tra

Urbacher
32

Urge

Yarylo Kvass

Valle Frut

Yasly Sad

Valle Pulpy

Yo Conozco a Hugo

Valpre

Yoli

Valser

Youki

Valser Viva

Yuan Ye

Vanilla Coke

Yuan Ye Frutcy

Vaquita

Zico

VAULT

Vegitabeta

Victoria

Vio

Vita Slim

Vital

Vital O

Vittalev

Viva

Wildberry

Wilkins

World Of Coca-Cola

Worx Energy

Yangguang

Yangguang Juicy T

Logos evolution of both brands

33

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