Worksheet #5:

Demographics and Psychographics

WORKSHEET INSTRUCTIONS:
Starting to flesh the person you described in Worksheet #1: Who you Serve and What you
Provide, into a full, detailed and immensely valuable customer profile.
List all of the demographic and psychographic details you can think of:
Demographic Characteristics. These are verifiable facts, like age, gender,
location, education the kind of thing you could find on a government census form.
(Try to answer all of the questions!)
What is your ideal customers...
Age:

_____________

Gender:

_____________

Ethnicity:

_____________

Religion:

_____________

Location:

_____________

Occupation:

_____________

Family Status:

_____________

Education:

_____________

Income:

_____________

# of Children:

_____________

Spoken Languages: ______________________________________

Amount of Leisure Time per week: ____________________________

Remember, if you dont do the work you wont see the results, so put in the time.
And if you get stuck, email us at Team@FirepoleMarketing.com - were here to help!

2014 Firepole Marketing. All rights reserved.

Worksheet #5:
Demographic and Psychographic
Psychographic Characteristics. These are things like hopes, fears, likes, hobbies,
political affiliations and pastimes that will give you great insight into your ideal
customer. The more of these you can think of, the better your understanding of your
customer will be.
Favorite Book and Movie:
______

____________________________________

Greatest Fear:
____________________________________________________________
5 Year Goal:
____________________________________________________________
Political Affiliation:
____________________________________________________________
Favorite Blogs (if applicable):
____________________________________________________________
Favorite Hobbies:
____________________________________________________________
Most important values:
____________________________________________________________
What words do they use to describe themselves?
____________________________________________________________
What are some of their habits?
____________________________________________________________

Remember, if you dont do the work you wont see the results, so put in the time.
And if you get stuck, email us at Team@FirepoleMarketing.com - were here to help!

2014 Firepole Marketing. All rights reserved.

Worksheet #5:
Demographic and Psychographic
What is their greatest fear about buying the type of thing you sell?
____________________________________________________________
What are their dreams and aspirations?
____________________________________________________________
What is preventing them from achieving those dreams?
____________________________________________________________

Remember, if you dont do the work you wont see the results, so put in the time.
And if you get stuck, email us at Team@FirepoleMarketing.com - were here to help!

2014 Firepole Marketing. All rights reserved.

Worksheet #5:
Demographic and Psychographic

Additional Notes
Use this page for anything extra that you want to capture or remember.

Remember, if you dont do the work you wont see the results, so put in the time.
And if you get stuck, email us at Team@FirepoleMarketing.com - were here to help!

2014 Firepole Marketing. All rights reserved.