Anna Farrell

Visual Assessment
Hitek
January - May 2016

Logo Colors:

Logo Colors:

Logo Colors:

Logo Colors:

Logo Colors:

Visual Assessment:

Visual Assessment:

Visual Assessment:

Visual Assessment:

Visual Assessment:

Silver Sneakers logo is very

literal. It gives a clear
feeling of movement and
action while being simple
and basic enough to be
identified for what it is, a
running shoe, and appeal
to a large audience. The
font is basic and helps to
show the soft and
rounded edges that the
image part of the logo
has. The shoe also has a
eye-drawing complexity to
it.

Stick With It Fitnesss logo,

while having an
appropriate logo for its
name, is a simple and
somewhat lazy option. The
logo is also small when
compared to the title,
which makes legibility an
issue, When looking closer,
the stick figure does show
movement and action.
However, it is also simple
enough to invite both
people with weight issues
and those focusing on
other things in exercise.
The figure is also running
on a hill, suggesting more
than just running is
offered.

The Y, while very simple,

has a long history that
allows for the simplicity of
the logo. The variety of
colors allows for unity with
one logo, while the
diversity of colors will
appeal to many more.
The triangle that forms
the upper part of the Y is
a simple geometric shape
that allows for some
intricacy while easily
replicated. This part of the
logo would also offer
future options for more
visual parts to the
business.

The first logo is very simple

and uses very traditional
fonts. The image part of
the logo looks like a timer,
which, while it indicates
the hours that the
business is available, also
puts a timer/time on
exercise which can be
very unappealing to some
audiences. This is also a
very unexciting logo
because of its traditional,
non-original look.

The logo is very simple.

While it shows direction
and some movemnt, it
more resembles a bank
logo and it is unclear as to
what the company offers.

There are not any other

versions of this logo, which
allows for consistency.

The second logo is their

blog logo. It looks juvenile
and poorly made. It is also
not suited for a place for
adults.

The line inbetween LA

and Fitness seems out of
place and divides the
company name rather
than helping to unify the
overall logo and name.