Rhetoric Guided Notes

What is rhetoric?
Rhetoric is the art of persuasion.

We use language to persuade.

We use rhetoric ALL. THE. TIME.
TV/Movies
Music
Daily conversation

Memes!

Rhetorical Triangle
Speaker:
Analyzes how people use communication
Uses his/her voice to create an identity
Uses own beliefs/feelings to persuade
Employs writing styles/rhetorical
techniques to make a compelling point
Subject:
Speaker chooses a subject about
which s/he feels passionate
Speaker must evaluate how s/he feels
and what s/he knows
Audience:
Speaker must always consider
audience
Speaker must consider what audience wants to hear
Speakers must meet demands of audience

Ethos, Pathos, Logos

Ethos: An appeal to credibility

As a teacher, I have personally experienced the effects of poverty on education.

Pathos: An appeal to emotion

Your small, innocent children are suffering as they go to school with grumbling bellies.

Logos: An appeal to logic

If we address issues in poverty, students will learn more readily in school and become
more productive members of society.

Visual Rhetoric
A picture speaks a thousand words.
Visual images and physical objects communicate meaning and make arguments.

*For example, to argue that drug laws favor certain groups, you might bring in a bag of
flour to exemplify the amount of powder cocaine that sends someone to jail.

How does satire act as a form of rhetoric?