Are you male or female?

Male
40%

Female
60%

Do you watch music videos?

Sometimes
23%

No
15% Yes
63%

How many music videos do you watch on a daily

basis?
0 to 5
25%
Over 10
40%

5 to 10
35%
Is In
Pop/R&B a genre
which way of music
do you watchthat
themyou're a fan of
the most?
or appreciate?
Other
No8%
15%

TV (MTV etc.)
48%
Internet (Youtube etc.)
45%

Yes
85%

What do you like to see in a music video?

Combination of both Focus on performance

38% 28%

Focus on narrative
35%
Do you like it if a music video relates and compliments the song
or would you rather the music speak for itself?

No
20%

Yes
80%

Do you like if the narrative within the music video is mixed in

with the performance?

No, I prefer it separate

43%

Yes
58%

Do you prefer it if the artist is the one featured in the narrative

of the video?
No
25%

Yes
75%