Advertising

Discussion, statements Market Leader Advanced Unit 7

1st page, do the beginning of the ppt lesson 1
http://www.esldiscussions.com/a/advertising.html

nike - https://www.youtube.com/watch?v=rtWcE3wguKY

Beans on toast dinner = poverty

Eating alone = loner
Aid to eating dinner = elderly
Patterned settee = old fashioned tastes
The Message = lonely old person who lives alone and lives on a low income.
In this semiotic approach the message or meaning is seen as a complex
construction of signs.
The message or text is part of a sign system that interacts with and engages the
viewer or target audience.

Formative assessment
1. Research 5 different types of advertisement from magazines,
newspapers, TV ads or online resources and answer the following
questions on each advertisement:
1.1. What is the logo? (1)
1.2. What is the slogan? (1)
1.3. Who is the target audience? (1)
1.4. List the information the advertisement provides (1)
1.5. How does the advertisement try to convince us to buy the
product or service? (1)
1.6. How is the name of the product or service significant? (1)
1.7. What images has the advertiser chose to use? Why? (2)
1.8. What information do you think is being left out? Why? (2)
1.9. What would you change about the ad?(1)
1.10. Would you buy this product or service? Explain why or why not (4)
Mad man
History of Coke branding in 2 mins:
2.
3.
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5.
6.
7.

http://www.fastcompany.com/3035762/watch-128-years-of-coca-colas-history-in-2-minutes
Brand Evolution videos:
http://www.fastcompany.com/videos/program/brand-evolution

vimeo.com/paulormsilva

Watch the pitches:

What are they for?
What is the tagline/slogan?
What advertising technique do they use?
Are they effective?
What does the client say?

Freer practice: Choose one advertising campaign Top 15 Ad Campaigns of the 21st
Century - Advertising Age

http://adage.com/lp/top15/#tapproject, and describe to your partner. Write down

5 words that relate to advertising and marketing explain to your team.

Students A
1.
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6.
7.

Rhetorical Question
Peer Approval
Independence/Individuality:
Unfinished Comparison/Claim
Rebel
Scientific/Statistical Claim
Nurture
Students B

8. Lifestyle
9. Compliment the Consumer
10.
Beauty Appeal
11.
Celebrity Endorsement
12.
Escape
13.Intelligence