Jamil Syed

– A glance through career

Presently
Visiting Lecturer
Greenwich University
& Dadabhoy Institute of Higher Education
 Teaching courses on Advertising, Public Relations & Marketing for BS (Media
Sciences)
 Taking advance course on Advertising for students of MBA (Management Sciences)

May 2006 – August 2008

Executive Director
Pakistan Broadcasters Association (PBA)
 As the first Executive Director of the Association of owners of country’s
broadcast media (TV channels and FM radio stations), I have the credit of nursing the
Secretariat from nascence to adolescence – both, physically and conceptually, and
laying down a well sculptured plan to realize Association’s various long-term and
short-term objectives
 I was also acknowledged for the fact that within a short span of six months,
the accreditation and collection process for business placed by advertising agencies
was up and running. The system came complete with Rules & Regulation, SOPs and
accreditation procedures for advertising agencies
 Besides, my liaison with PEMRA (Pakistan Electronic Media Regulatory Authority)
and Ministry of Information has always been exceptionally smooth and conducive

August 2005 – April 2006

Head of Media Research
Nielsen Pakistan Limited
 Established Pakistan’s first dedicated Business Unit for Media Research to cater to
media and advertising industry

March 2000 – August 2005

Executive Director
Pakistan Advertisers Society
 Though the Society was functional since 1997, it was most visible during my tenure
 Held various seminars and symposia on pertinent topics like ‘Media Buying Hoses –
Misconceptions and Realities’, ‘Marketing of Financial Products’, and ‘Brand
Building’
 Throughout my stay in the Society, chaired the PAS Code of Advertising Practices
Committee that entertained complaints moved by member advertisers against
competition if they breached PAS Code of Ethics for Advertising
 Successfully initiated the 2nd Establishment & Media Habit Survey conducted in 2004
(published in 2005) which is a currency in advertising and media industry to date
 Initiated the project of establishing a peoplemeter based TV audience measurement
system

June 1998 – January 2000
Director Special Projects
Mass Advertising
 Formulated and structured a consumer promotion scheme for Pakistan State Oil
‘Scratch & Match’ and monitored its two runs with an interval. It included a training
of work-force at PSO outlets across the country. Also assembled and conducted this
training program in all their divisions

October 1997 – June 1998

Vice President Publications
CMC
 Primarily responsible for Slogan, a magazine dedicated to issues and development of
advertising, besides overseeing other CMC publications – South Asia, Export Review
and TWI

1996 – 1997
General Manager
BBCL
 Won the assignment of Media Relations & Accreditation for Cricket World Cup 1996
after a demanding competition, involving thorough presentations, discussions of
details, and exhaustive PR
 Won the credit of handling Media exceptionally well as the 1996 World Cup was the
only World Cup to date with not a single negative report with reference to matches,
management, or even the Cricket Board

1991 – 1996
Director Client Service
Interflow Communications
 Sold the idea of sponsoring Sport News and Commercial News to PTV in 1993 when
the concept of sponsoring news was un heard of in Pakistan

Other Advertising Agencies served during 1975 – 1991

 Prestige Communications
 GH Thaver
 Manhattan International
 Asiatic Advertising (Now JWT Asiatic)
 International Advertising

Contact Details:
Cell: 0333 2161988
email: jamil.syed@cyber.net.pk
jamil.syed.pk@gmail.com