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MEDIA UPDATE - 31 January 2008
MEDIA UPDATE - 31 January 2008
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UPDATE
Education through information Thursday, 31 January 2008
Wwww.mediaupdate.co.za
On Monday, 28 January, The Daily Dispatch OFM will reward listeners with
launched its newly revamped website, Dispatch R2008 cash, daily from 29
Online. Clicklhere
here for more. January to 1 February and from 4 to 8
February. Listeners will be prompted
Shape magazine's Healthy Eating Challenge, to listen to OFM from 06:00 to 18:00, as there is only
sponsored by Appletiser, has already signed up one “get into it” song per day. Clicklhere
here for more.
over 6000 challengers. Clicklhere
here for more.
Recently, 20 Sudanese journalists arrived at
A radio ad for the February issue of Getaway that Urban Brew Studios for training. In November
lightheartedly talks of a journalist getting matey last year Urban Brew Studios won a multi-million rand
with a chimpanzee has caused a stir and has been contract to build a public broadcaster for the
pulled off air by the magazine. ClickLhere
here for more. government of Southern Sudan. Clicklhere
here for more.
1
A Newsclip Media Monitoring Initiative Media
UPDATE
Technical change is an action made to correct an This is a whole new age of media. An age in which
immediate situation; similarly with blogs - they citizens can generate the very content they once
emerged as a necessity for global communication and consumed and journalists can use the same methods
citizen journalism. Adaptive change is continuous of generating online content as consumers do. The
conditioning for constant development, and the way of producing media has come full circle. Editors
addressing of a root cause. Blogs, likewise, have now of some of the top news providers, including
become entities of their own that serve as a bbcnews.com, have their own space on the news
communication tool that constantly adapts and websites to share their angles on stories.
develops according to the needs that arise.
Locally, we are all doing the same. We have separate
Throughout the course of 2007, myself and many of online portals to break stories and write them in a
my industry colleagues have written at length about casual style, before consolidating all the verified data
the new-age journalist - a multimedia user who into formal stories published in the main sections.
incorporates multiple platforms in the
communications mix. We saw this after the 7/7 An interesting comment made by the editor of
attacks in London in 2005, when the major news Communication World (the IABC’s magazine) noted
networks were airing cellphone footage from that there are five types of bloggers, each with their
bystanders, i.e. consumer generated content. We own set of characteristics and behavioural patterns.
also saw the power of cellphone imagery in the This is a whole new ball-game, which will intensify the
aftermath of the Asia Tsunami on Christmas of that debate over consumer generated content and what
year. actually constitutes citizen journalism.
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