Professional Documents
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Age 31
Sex: Male
Price
On trend
Brand
convenient
location
Store
atmosphere
Product quality
Very
unimportant
O
O
O
O
Unimporta
nt
O
O
O
O
neutr
al
O
O
O
x
Very
important
O
x
O
O
importa
nt
x
O
x
O
5. Indicate the frequency of where you shop for apparel at the following
places.
Never
Department Store
Online
Retail store
Boutique
Occasionally
O
x
O
x
Sometimes
O
O
O
O
Often
Always
O
O
O
O
O
O
x
O
x
O
O
O
6. How relevant are the following factors to you when choosing a clothing
brand?
Very Irrelevant
Advertising
Styles
Online Shopping
Options
Price
Irrelevan
t
Neutral
Relevant
Very Relevant
O
O
O
O
O
x
O
O
O
O
x
O
x
O
O