Service Marketing

Project
HDFC BANK
Submitted By:
Siddharth Aggarwalla(15202045)
Sriman Pritiranjan Biswal(15202049)
Uma Shankar Mohanta(15202060)
Verinder Singh Deol(15202062)
Reshu Jain(15202263)

Service Differentiator
Cash back on both credit as well as debit cards.
Compatible with all domestic and international
Visa/Master Card, Visa Electron/Maestro and American
Express.
Offers vast assortment of advances for obtaining
houses, development, re-development, purchasing
lodging land, flats etc.
HDFC bank doesn't charge anything for incidental and
related capacities.
Dedicated courier/CIT agencies for cheque/ Cash pickup & delivery.

Dependent ;independent and

moderating Variables
Dependent variable
No. of customers willing to open bank accounts and applying for loans.
Money deposited by the customer with the bank.
RBI policies.

Independent variable

Employee recruitment and employee retention.

Complete and complaint free customer service.
Loyalty programs
Ease of availability and accessibility.

Moderating variable
Ease of banking(net banking, mobile banking, doorstep banking)
Ease of communication.

Gap Identification
Product and services for the rural customers.
Create brand awareness.
Stricter rules while providing loans
Loans to start up companies.

Thank you!!!