Reviewing Animation

Dinis Fernandes
Unit 4 BTEC Animation
Suitable Design

Features Of Animation
Title

Create
d By

Animatio
n
Techniqu
e

Good features

Bad Features

Improvements

Feature I would
use

Nightma
re
Before
Christma
s

Pixar

Stop
Motion

Detailed Movement,
Appropriate
Background and
Sound

Character unrealistic,
inappropriate for kids
and not smooth
movement

More appropriate
for kids

Appropriate
Background

Gravity

Warner
Bros

Computer
Generated
Imagery

Great Detail More

realistic
Great quality sound,
Good sound.

Unrealistic Storyline,
Too fast paced, Lack of
music

More action

Great Detail

Lucy In
The Sky
With
Diamond
s

Beatles

Rotoscopin
g

Realistic, Use
existing images,

Not Smooth, Time

Consuming

Add Detail, More

realistic colours

Use existing
images

Under
the sea

Disney

Cel.
animation

Vivid colours, music,

appropriate for age,
Smooth movement,
humorous,
characters,
anthropomorphism

Plain Unrealistic
Background,

More appropriate
Background

Vibrant colours

anthropomorphism

Audience and Purpose

Rotoscoping/ Stop Motion

Audience: Children aged 3-7,
Parents of children teach basic
road safety as well as inform and
educate them in order to make
sure they take action and influence
their behaviour and take action.

Audience: Children aged 5-13

and Teens/Young Adults 16-25.
Advertise the films to persuade
audiences to come to the
cinema and to buy the DVD. It
also informs audiences about
the cast.

Features And Effects

The advertisement was inform, educate and
amuse the target audience, which is young
children and parents about crossing the road
safely. They used the song stayin alive to
entertain the young children with humour and
because the song is catchy. However, it is very
poplar among parents because it was released in
the year 1977. Also, the song lyrics, stayin
alive is linked to crossing the road safely because
if you dont cross safely, you wont stay alive.

The Movie trailer : Shrek 2, contains a variety

of features and effects to inform and appeal
to the target audience. For example, the
music; Funkytown Lipps INC and Smash
Town All Star for the different emotions they
respond with throughout the movie. Eddie
Murphy, Cameron Diaz and Mike Myers are
the Voice Actors and are internationally
recognised celebrities which contributes to
appealing to an audience.

Strengths and
Weaknesses

There are various strengths and

weaknesses in the road safety advert. In
this advert to educate young children, it
is portrayed very clearly and stayin
alive is used and makes a better effect
on the parents of young children.
However, the quality and background are
a weakness because theyre not to a
good quality but can be seen as a
strength to entice to a younger audience.