Facebook

Mike, Colleen, Ben, Parker,

Shannie & Tommy

What is Facebook?
https://www.youtube.com/user/theofficialface
book

What is Facebook?

Continued...

Free social networking website

Colors are blue and white!
You have friends that you can like, comment or share any of their
posts
Available as mobile apps for iPhones and Androids, as well as PCs
Can follow people/unfollow people if you feel like they clutter your
newsfeed
Businesses can have pages that they post on and get the word out

The Mission Statement

Founded in 2004, Facebooks mission is to give
people the power to share and make the world
more open and connected. People use Facebook to
stay connected with friends and family, to discover
whats going on in the world, and to share and
express what matters to them.

The Social Network

and Zuckerberg
Creates Facebook in 2004 while a sophomore at Harvard
Cameron & Tyler Winklevoss claimed they created Harvard
Connection which they fought was the original idea of
Facebook
After a long battle, Zuckerberg ended up paying the twins a
settlement of $65 million along with signing a non-disclosure
agreement.
The Social Network is released about Mark and his story- The
Social Network
Mark Zuckerberg currently owns 28.2% of
Facebooks stocks---Just shy of $24
Billion!
https://www.youtube.com/watch?v=B28el9aEDco

Corporate Postions
Mark Zuckerberg-Founder, Chairman and CEO
Sheryl Sandburg- COO
Board of Directors:
Marc Andreeson
Erskine B. Bowles
Susan Desmond-Hellman
Reed Hastings
Jan Koum
Peter Theil

Morningstar
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Facebook Income
Statement

Improving Or Diminishing?
At the time of their IPO,
Facebook was successful,
but struggled due to lack
of effective mobile apps
Began improving its mobile
app and aggressively
selling advertisements on
desktop and mobile
Shows Facebook is capable of
adapting to changes in
technology

Stock Price

https://www.youtube.com/watch?v=x-_peT
Pc2hg

SWOT

First Social media site to

enter the industry big scale
Free
Fast & easy
Easier to stay in touch
within every generation
Supports 43 languages,
and in the process of
increasing to 60 languages
Worldwide, over 1.59
Billion monthly active users

SWOT

Weaknesses

Very little restrictions

Fake and fraudulent
accounts
Vulnerable to spam and
viruses
Not much more room for
growth.. Number of new
users have plateaued

 As technology grows,
Facebook grows

SWOT

Opportunities

Excel further in mobile

advertising
Partnership with devices
and cellular companies
(pre-installed app)

 Twitter, LinkedIn,
Instagram...
Possible extinction of apps
Negative stigma about all
social media
PC users convert to all
mobile

WOT

Ad-block services

Threats

Controversy on Feb 13,

2014...

Begins allowing 58 different

gender options when
creating or signing up for a
profile. The company says
they are aimed at giving
people more choices in how
they describe themselves
Too far or the new normal?

Facebook vs. Twitter vs.

LinkedIn

How Facebook Can

Continue to Grow

Through Instagram

Through Oculus and

Their Partnerships

Through Applications

The Four Ps
Model

Product

Facebook:

(includes other businesses

such as Instagram)

Price
Free entry to set up a profile

Costs money to post an

advertisement

Promotion

Very intrapersonal and mouth to mouth. Not much of their income is

spent advertising.

Place

Can be accessed anywhere through

phone or computer

In Summary..

Facebook is looking to make its marketing style very

easily accessible and adaptable for all of its
audiences from Grandmas in Idaho to Small
Businesses in Ohio

True or False?
1. Facebook owns Instagram
2. Facebook was founded in 1776
3. Facebook was invented by Donald
Trump
4. Mark Zuckerberg is the current CEO

References

https://www.google.com/finance?q=NASDAQ:FB&fstype=ii
http://financials.morningstar.com/income-statement/is.html?t=FB&region=usa&culture=en-US
http://fitsmallbusiness.com/how-much-does-facebook-advertising-cost/
https://beta.finance.yahoo.com/chart/FB
https://www.statista.com/chart/2496/facebook-revenue-by-segment/
http://abcnews.go.com/blogs/headlines/2014/02/heres-a-list-of-58-gender-options-for-facebook-users/
https://www.google.com/search?q=facebook+revenue+from+2004+to+2010&biw=1366&bih=643&source=lnms&tbm=isch&
sa=X&ved=0ahUKEwihlY7i34rMAhVqt4MKHR0XDU0Q_AUIBygC#imgrc=_
https://zephoria.com/top-15-valuable-facebook-statistics/
http://www.theverge.com/2016/1/27/10853040/facebook-earnings-q4-2015
http://www.theatlantic.com/business/archive/2012/02/facebooks-10-most-serious-threats-according-to-facebook/252398/
https://www.youtube.com/watch?v=B28el9aEDco