MOBILE:

804.920.6047 EMAIL: kristenelizabeth140@gmail.com LINKEDIN: www.linkedin.com/pub/kristen-baker/42/758/459/

K RI ST E N E . BA KE R

SKILLS
2

SAP, Business Intelligence, PIM, FACTS, COGNOS, Microsoft Suite, Word Press, Volunteer , Mailchimp.

EXPERIENCE
Elo Touch Solutions Product Marketing Manager at ScanSource (11/2014 present in Greenville, SC)
Managed marketing initiatives and utilization of available Cooperative Marketing Funds ($394,000 annual budget)
for brand development, microsite traffic growth, sales enablement and trade show support, which increased
baseline revenue by 18.3% from 2014 to 2015.
Provided strategic market consulting to grow vendor specified products through multi-touch campaigns including
sales promotions, lead development, telemarketing, and webinars.
Conducted comprehensive database management and migration from previous ERP system to SAP & previous
reporting tool to Business Intelligence.
Special Events & Communications Intern at Project Open Hand (05/2014 09/2014 in San Francisco, CA)
Served as both a brand ambassador and volunteer manager at cross promotional engagements and special events,
including: The Giants Race Half Marathon/10K/5K, San Francisco Pride Celebration, Avon Walk for Breast Cancer,
San Francisco AIDS Walk and others.
Produced itinerary materials for Executive Director and Director of Development during special event appearances.
Developed custom content for the Project Open Hand blog, Mailchimp, social media, and other media outlets
(samples available on www.kebaker.weebly.com).
Filmed 85 donor acknowledgement videos to improve donor stewardship.
Event Planning & Marketing Intern at Euphoria Festival (12/2012 10/2013 in Greenville, SC)
Generated $26,000 in new revenue by orchestrating first annual food truck event through recruitment of seven
regional and local food trucks, development of ticket packages and master schedule, and management of full
event.
Co-managed e-database, created artwork and sent out weekly e-blasts to over 1,000 subscribed recipients.
Facilitated on site execution of festival and promotional events, specifically: vendor check-in, vendor set-up,
customer service, ticketing, event logistics and event breakdown.
Produced and managed 68 individual sponsor contracts ($1,500 to $100,000 sponsor levels).

EDUCATION
Clemson University (08/2011 05/2014 in Clemson, SC)
Bachelor of Science Degree in Business Marketing, Minor in Management.

VOLUNTEER EXPERIENCE
Meals on Wheels, Project Open Hand, AVON Walk for Breast Cancer, SF AIDS Walk, Habitat for Humanity, Bridge to
Clemson Orientation Ambassador, Clemson University Transfer Mentor, Delta Zeta Philanthropy Chair