Dennis Pavlina

Summary of Qualifications
Open-minded and creative recent graduate, I have a passion for digital marketing that I am continuously
looking to develop and build upon through real-world experience.
Experienced in optimizing web pages, landing pages and emails to improve conversion rates
Energetic, hard working and extremely motivated, I love challenging experiences and working in a team
environment.
Through excellent time management and teamwork skills, I am able to prioritize multiple tasks without
sacrificing quality and lead others to achieve a common goal.
Proficient with a variety of software and online tools including Marketo, Salesforce, Google Analytics,
Optimizely, Crazy Egg, WordPress, Litmus and the Microsoft Office Suite.

Education
Bachelor of Commerce
Peter B. Gustavson School of Business, University of Victoria (Victoria, B.C.)
Bachelor of Commerce (International Exchange Semester)
Johannes Kepler University (Linz, Austria)

Sept. 2010 Dec. 2014

Sept. 2014 Dec. 2014

Employment Experience
Marketing Coordinator
RevenueWire Inc. (Victoria, B.C.)

Analyze user movement through RevenueWire web pages and optimize necessary elements
Build B2B campaigns that attract new leads through landing pages, emails and webinars
Work with external designers to develop content that aligns with the RevenueWire brand
A/B test landing pages and permanent web pages to drive lead generation

Marketing Communications Support Services (Co-op)

RevenueWire Inc. (Victoria, B.C.)

Jan. 2015 Present

Sept. 2013 August 2014

Developed copy for email campaigns that drove prospective and existing clients to take specified actions.
Executed A/B split tests on email campaigns and examined the resultant data to optimize future content.
Created content pieces including infographics and blog posts.
Assisted in the planning and management of corporate events in cities across the world, handling venue
selection, food and beverage requirements and logistics including travel and shipping.

Marketing Coordinator (Volunteer)

University of Victoria Mens Hockey Club (Victoria, B.C.)

Developed competency with social media platforms such as Twitter and Facebook so as to provide
followers with up to date information and increase followership through online ad campaigns.
Increased awareness of the team throughout the University of Victoria and British Columbia by creating
and managing content for the teams official website www.vikeshockey.com
Assisted in building a positive connection with fans through the organization, development, and
distribution of promotional documents.
Conducted meetings with team executives and presented marketing ideas that would increase both public
and financial support.

Marketing Assistant (Volunteer)

SilverTether Inc. (Victoria, B.C.)

Sept. 2011 July 2013

Oct. 2012 June 2013

Created a social media marketing plan outlining objectives to be met and platforms to be utilized in order
to increase awareness of the company in Victoria, BC.
Provided marketing consultation for "www.kwikup.com", sub-project of SilverTether Inc. which aimed to
provide an online directory for local businesses in Victoria.
Set up meetings with potential clients of kwikup to secure new business partnerships and create awareness
for the website.
Assisted in the creation of promotional materials for kwikup that would drive new users to the site.

Achievements
Faculty of Business Tuition Scholarship University of Victoria
August 2013
Awarded to the top 29 of 240 third year BCom students on the basis of GPA.
Presidents Scholarship University of Victoria
August 2012
Awarded to undergraduate students with outstanding academic achievement.
2012 BCIHL Championship University of Victoria Mens Hockey Club
Awarded to the champion of the BCIHL playoffs

March 2012

Entrance Scholarship University of Victoria

Awarded to students achieving a minimum GPA of 85%.

August 2010

Interests

Technology
Hockey
Advertising
Hiking

References
References available upon request.