A Proposal To:

SENTOSA GROUP BHD

Marketing Proposal
Proposal For Sales and Marketing Year 2011

Prepared By:
Nizam Kamarudin
1 February 2011

MARKETING PROPOSAL

2011

INTRODUCTION
This marketing proposal is designed to help Sentosa Group Bhd to futher develop new business
opportunities specifically in promoting space rental for Sentosa Plaza and Sentosa Tower. This
proposal will help the sales and marketing department in achieving their key result areas.
The main focus of the proposal are aimed to create and impart brand awareness not only to
private sector thus includes the government market niche. It is a practical and down-to-earth
proposal that will give affects to Sentosa Plaza and Sentosa Tower revenue throughout year
2011.

OBJECTIVES

Promote a framework change in markets mind set so they will take the initiative and
channel their energies towards maximizing space utilization both at Sentosa Plaza and at
Sentosa Tower

To uplift the image of Sentosa Plaza and Sentosa Tower

To convert the Sentosa Tower to a newly improved and ideal spot as a prestige landmark
in the heart of Alor Star, Kedah

Rebranding of the Sentosa Plaza as a leisure spot whilst changing the Sentosa Tower
into a One-Stop-Prestige Centre not only for businesses but also for tourism mainly in Kedah

Detoxify bad corporate image and provide a new and better platform for organizational
growth and development

TRANSFORMATION PROCESS

Sentosa Plaza

Ground Floor

First Floor

Telecommunication Hub (Maintain Current Setting)

Celcom, Digi or Maxis Customer Service Centre
Chained Retail Fast Food Restaurant ie: Mc Donalds, Starbucks, Merry Brown, etc.

Information Technology (IT) Hub (Needs Some Upgrading)

Provides Free Wifi
Second Floor

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Health & Beauty Hub

Slimming
SPA
Third Floor

Audio Visual and Electrical Appliances Hub

Seng Hup, Seng Heng, etc.
Fourth Floor and Fifth Floor

Leisure Hub
Cinema - Golden Screen Cinema (GSC) or Tanjung Golden Village (TGV)
Sixth Floor

2011

Sports and Health Hub

Bowling Alley
Gym - Fitness Centre - Fitness First, Celebrity Fitness, etc.

Through debriefing after each game / exercise

Melalui maklum balas selepas setiap permainan / latihan

The methods used are fun, exciting and purposeful but serious in the subject matters. Because
this workshop is based on experiential learning, each participant will learn differently from his or
her own experiences. Such learning is powerful as the impact is strong and will plant within
participants the desire to achieve greater heights.
Kaedah-kaedah yang diterapkan adalah menyeronokkan, menarik dan penuh bermakna tetapi
serius di dalam topik-topik yang dipelajari. Ini kerana bengkel ini adalah berasaskan pengalaman;
penerimaan setiap peserta adalah berbeza bergantung pada pengalaman mereka sendiri.
Pembelajaran sebegini amatlah berkesan kerana impak yang diterima adalah besar bahkan
dapat menanam keinginan dalam diri peserta untuk lebih berjaya.

PARTICIPANTS / PESERTA

MAD is a program that could be designed for the entire organization and tailored to specific
change needs of the organization
MAD adalah program yang boleh direka untuk keseluruhan organisasi dan disesuaikan
menurut keperluan-keperluan organisasi tersebut

Many of our clients use this program as a platform to achieve desired change endeavors. We
have had the experience of assisting clients in various change goals like:
1. Integrating a merger between two company cultures
2. Reinvigorate an already well run organization
3. Change of culture
4. Marshalling action after an economic crisis
5. Making a difference in sales

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6. Making a difference in team working

7. Making a difference in self development, etc
Pelanggan-pelanggan kami menggunakan program ini sebagai landasan untuk mencapai
perubahan-perubahan yang diingini. Kami berpengalaman membantu pelanggan dalam
mencapai matlamat-matlamat perubahan seperti:
1. Mengintergrasikan budaya antara dua organisasi yang bergabung
2. Menceriakan semula organisasi yang telah berjaya
3. Mengubah budaya kerja
4. Mengatur tindakan selepas krisis ekonomi
5. Membuat perubahan dalam penjualan
6. Membuat perubahan dalam kerjasama berkumpulan
7. Membuat perubahan dalam kemajuan kendiri, dsb

This 2-day program is especially catered for Management level and above.
Program selama 2 hari ini dirumus khusus untuk pihak Pengurusan dan ke atas.

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PROGRAM ITINERARY / KANDUNGAN PROGRAM

Day 1 / Hari 1

Day 2 / Hari 2

Morning / Pagi
Icebreaker
Exercise 1 The Watch
Exercise 2 Moving the Chair
Exercise 3 C.A.R
Afternoon / Petang
Exercise 4 Understanding The Concept Of
Motivation
Exercise 5 Understanding P1, P2, P3
Exercise 6 Understanding The Needs That
Motivates Us And Others
Exercise 7 Phases Of Change (The Watch)

Morning / Pagi
Exercise 1 D.E.A.R Method
Exercise 2 The 3 Skills
Afternoon / Petang
Exercise 3 Land Your Spaceship
Exercise 4 Careless Whisper
Exercise 5 This is a Stick Up
Exercise 6 Learning From Your Future
Closing / Penutupan

Note / Nota:
1. The session Identifying P1 & P2 into P3will include real issues the participants face in the
organization. Client to advice.
Sesi Identifying P1 & P2 into P3 turut menyelitkan isu-isu sebenar yang dihadapi peserta di
dalam organisasi. Nasihat kepada pelanggan.
2. Day 2 may end at about 6.00pm.
Hari ke 2 mungkin berakhir pada jam 6.00 petang.
3. Daily details may change subject to customers needs.
Maklumat harian mungkin berubah menurut kepada keperluan pelanggan.

PROGRAM TOPICS / TOPIK PERBINCANGAN PROGRAM

This section is described by using the activities involved in the workshop and their learning
outcomes.
Bahagian ini digambarkan menggunakan aktiviti-aktiviti yang dijalankan di sepanjang bengkel
dan hasil daripada pembelajaran peserta.
1) The Watch
a) Purpose / Tujuan
i) To make participants understand the basic principles of change management
Membolehkan peserta memahami prinsip-prinsip asas pengurusan perubahan
b) Learning Outcome / Hasil Pembelajaran
i) Be able to go through the transition period successfully
Kemampuan menempuh waktu perubahan dengan jayanya
ii)

Be able to accept the uncomfortable feeling during the transition period

Kemampuan menerima perasaan tidak selesa ketika waktu perubahan

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iii) Not give up before the desired state is achieved

Tidak berputus asa sebelum mencapai tahap yang diingini
2) Moving The Chairs
a) Purpose / Tujuan
i) To help participants realize their true potential and be achievement oriented
Membantu peserta menyedari kemampuan sebenar mereka dan menjadikan mereka
lebih berorientasikan kejayaan
b) Learning Outcome / Hasil Pembelajaran
i) See the gap between their current achievement level and their true potential
Menyedari jurang di antara tahap pencapaian terkini para peserta dan potensi
sebenar mereka
ii)

Be aware of the artificial boundaries governing their daily activities

Peka terhadap sempadan-sempadan tiruan yang menguasai kehidupan harian
mereka

iii) Be goal oriented not only in their work but also in life
Menjadi lebih berorientasikan matlamat bukan sahaja dalam pekerjaan bahkan
dalam kehidupan
iv) Understand the concept of compartmentalizing their life
Memahami konsep mengkotak-kotakkan kehidupan mereka
v) Understand what it takes to lead in any situation
Memahami keperluan-keperluan untuk memimpin dalam apa jua keadaan
vi) Know how to take initiatives in any situation
Mengetahui bagaimana untuk mengambil inisiatif dalam apa jua keadaan
vii) Understand the importance of team work in meeting objectives
Memahami kepentingan kerjasama berkumpulan dalam mencapai tujuan
3) C.A.R (Commitment, Action and Results)
a) Purpose / Tujuan
i) To help participants discover that commitment is the key to achieving results
Membantu peserta mengenali bahawa komitmen merupakan kunci
mendapatkan hasil
b) Learning Outcome / Hasil Pembelajaran
i) Understand what it takes to reach their real potential
Memahami kepentingan untuk mencapai potensi sebenar peserta
ii)

untuk

Know that attitude matters more than aptitude

Mengetahui bahawa sikap memainkan peranan yang lebih penting berbanding
kebolehan

iii) Understand that while there are countless ways to act, implement and execute, it is
commitment that makes the difference
Memahami di sebalik kepelbagaian cara untuk bertindak, melaksana dan
menyempurnakan tugas, komitmen sebenarnya yang merobah keadaan
iv) Know how to take the first step, stay the course, complete the last step, and achieve
the change objectives of becoming an effective team.

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Mengetahui bagaimana untuk memulakan langkah pertama, tetapkan diri pada hala
tuju, melengkapkan langkah terakhir, dan memenuhi objektif-objektif perubahan demi
membentuk kumpulan kerja yang efektif.
4) Understanding P1, P2 & P3
a) Purpose / Tujuan
i) To help participants understand what motivates them and what motivates others
Membantu peserta memahami perkara yang memotivasikan mereka dan orang lain
b) Learning Outcome / Hasil Pembelajaran
i) Able to define Push (P1), Pull (P2) and Personal (P3) forces
Kemampuan mengenalpasti pengaruh Push (P1), Pull (P2) dan Personal (P3)
ii)

Be able to identify what motivates them

Mampu untuk mengenalpasti perkara yang memotivasikan mereka

iii) Be able to identify what motivates others

Mampu untuk mengenalpasti perkara yang memotivasikan orang lain
iv) Be aware of, and more sensitive to, interpersonal interaction
Peka, dan lebih sensitif kepada interaksi antara personal
v) Stop blaming others
Berhenti menyalahkan orang lain / menuding jari
5) Applying P1, P2 and P3 at the Job and Personal Level
a) Purpose / Tujuan
i) To help participants translate the motivating forces P1 and P2, into P3
Memastikan peserta mampu untuk menterjemah pengaruh P1, P2 dan P3
b) Learning Outcome / Hasil Pembelajaran
i) Be able to transform uncontrollable push and pull into a controllable force
Kemampuan merobah ketidakmampuan mengawal push dan pull kepada pengaruh
yang mampu dikawal
ii)

Be able act at any given situation

Kemampuan bertindak di dalam apa jua keadaan

iii) Understand that they have the power to make things happen
Memahami bahawa mereka mampu menjadikan sesuatu perkara itu kenyataan
6) D.E.A.R. Method
a) Purpose / Tujuan
i) To help participants be objective when faced with an issue
Membantu peserta lebih bersikap objektif ketika berhadapan dengan masalah / isu
b) Learning Outcome / Hasil Pembelajaran
i) Know that there is a big picture view
Mengetahui bahawa terdapat gambaran yang lebih besar
ii)

Be able to define reality in a comprehensive manner

Berkemampuan mengenalpasti realiti dengan cara yang lebih konprehensif

iii) Use Situation Analysis and SWOT analysis to define reality

Menggunakan Analisis Keadaan dan analisis SWOT bagi mengenali realiti
iv) Inspire self and others with a bright vision and hope

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Menjadi inspirasi kepada diri sendiri dan orang lain dengan harapan dan visi
v) Be energized by a small strength or advantage
Bersemangat biarpun dengan sedikit kekuatan atau kelebihan
vi) Understand the need to implement D.E.A.R.
Memahami keperluan untuk melaksanakan D.E.A.R.
vii) Be able to draw concrete goals and objectives that are within reach
Berkemampuan menetapkan matlamat yang kukuh serta objektif-objektif yang
mampu dicapai
viii) Be able to draw goals that are clear, specific, and easy to measure
Berkemampuan menetapkan matlamat yang jelas, spesifik, dan mudah diambil kira
7) The Three Major Skills (3S)
a) Purpose / Tujuan
i) To help participants discover the three major skills needed in an organization
Membantu peserta mengenalpasti tiga kebolehan utama yang diperlukan oleh
sesebuah organisasi
b) Learning Outcome / Hasil Pembelajaran
i) Be aware and sensitive towards organizational behavior
Peka dan sensitif terhadap tingkah laku organisasi
ii)

Understand the 3 skills: Technical Skills, Human Skills, and Conceptual Skills
Memahami 3 bentuk kebolehan : Kebolehan Teknikal, Kebolehan Manusia, dan
Kebolehan Menyeluruh

iii) Understand which skills are needed when

Memahami kebolehan mana yang diperlukan pada masa-masa tertentu
iv) See the importance of conceptual skills as they advance in the organization
Melihat kepentingan kebolehan menyeluruh selaras dengan kemajuan mereka di
dalam organisasi
v) Be aware that human skills is crucial at all levels
Peka terhadap kebolehan manusia yang diperlukan di setiap peringkat / tahap
8) Land Your Spaceship
a) Purpose / Tujuan
i) To help participants break free from limitations and mental blocks
Membantu peserta keluar daripada batasan-batasan serta halangan-halangan minda
b) Learning Outcome / Hasil Pembelajaran
At the end of the program, participants will:
Di akhir program, para peserta akan:
i)

Be aware that they are usually limited by the person before them and as such fail to
achieve their real capacity
Sedar bahawa mereka sering dibatasi oleh seseorang dan gagal mencapai kapasiti
sebenar mereka

ii)

Understand how not to be trapped in a negative influence

Memahami bagaimana untuk tidak terperangkap di dalam pengaruh yang negatif

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iii) Able to Land Their Spaceship differently in their day-to-day job situations and
activities to achieve positive work culture and output
Berkemampuan untuk Mendaratkan Kapal Angkasa Mereka secara berlainan dalam
situasi pekerjaan harian dan aktiviti mereka untuk mendapatkan hasil dan budaya
kerja yang positif
9) Careless Whisper
a) Purpose / Tujuan
i) To help participants discover the difficulty of communicating effectively
Membantu peserta mengenalpasti kesukaran untuk berkomunikasi dengan lebih
efektif
b) Learning Outcome / Hasil Pembelajaran
i) Be aware that miscommunication is common
Menyedari bahawa masalah berkomunikasi adalah lumrah
ii)

Be active in minimizing miscommunication

Menjadi aktif di dalam mengurangkan masalah berkomunikasi

iii) Be conscious of, and work at, clear and effective communication
Peka, dan berikhtiar untuk berkomunikasi dengan jelas dan efektif
10) Primitive Men (Ungka & Ungki)
a) Purpose / Tujuan
i) To help participants discover the importance of agreed symbols and shared cultural
values in communication and interaction
Membantu peserta mengenali kepentingan simbol-simbol yang dipersetujui nilai-nilai
budaya yang dikongsi di dalam komunikasi dan interaksi
b) Learning Outcome / Hasil Pembelajaran
i) Be aware that we communicate through agreed and shared symbols
Menyedari bahawa kita berkomunikasi dengan simbol-simbol yang dikongsi dan
dipersetujui bersama
ii)

Know that we must be aware of the shared symbols, the values and culture of the
other party in ensuring effective communication and interaction
Mengetahui bahawa kita mesti peka terhadap simbol-simbol yang dikongsi, nilai-nilai
serta budaya pihak lain dalam memastikan keberkesanan komunikasi dan interaksi

iii) Be conscious that communication and interaction is clear and effective in their day to
day work situations
Menyedari bahawa komunikasi dan interaksi adalah jelas dan efektif di dalam situasi
pekerjaan harian mereka
11) This Is A Stick Up
a) Purpose / Tujuan
i) To help participants discover what governs our daily interaction
Membantu peserta mengenali penentu interaksi harian kita
b) Learning Outcome / Hasil Pembelajaran
i) Be aware that interaction is about the future
Peka bahawa interaksi adalah berkaitan masa hadapan
ii)

Be aware that positive interaction brings positive results

Peka bahawa interaksi positif memberi keputusan yang positif

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iii) Be able to act positively in their day to day work situation

Berkemampuan bertindak secara positif dalam situasi pekerjaan harian mereka
iv) Be able to achieve the desired change objectives
Berkemampuan mencapai objektif-objektif perubahan yang diingini
12) Learning from your Future
a) Purpose / Tujuan
i) To help participants discover how to achieve the level of success they desire
Membantu peserta mengenali cara-cara mencapai tahap kejayaan yang mereka
ingini
b) Learning Outcome / Hasil Pembelajaran
i) Using visualization techniques to see a better future
Mengaplikasikan teknik-teknik gambaran untuk melihat ke arah masa depan yang
lebih gemilang
ii)

Know how and where to get advice from the best teachers yourself in the future
Mengetahui bagaimana dan di mana untuk mendapatkan nasihat daripada guru yang
terbaik diri sendiri di masa hadapan

iii) Be focused in their strive towards success

Menumpukan perhatian terhadap usaha mereka menuju kejayaan
iv) Positively visualized success Roadmap to success
Pembayangan kejayaan secara positif Peta laluan ke arah kejayaan

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GENERAL MATTERS / MAKLUMAT AM

Number of Participants:
Bilangan Peserta:
Ideal 25 per workshop*
Ideal 25 peserta*

Maximum 30 per workshop*

Maksimum 30 peserta*

Fees:
Yuran:

Yuran
Yuran Pengajar

Perincian
Bayaran: RM400 sejam

RM

Tempoh Program

8.30 pagi-5.00petang: 8 jam sehari

Jumlah

RM400 x 8 jam x 2 hari

RM 6,400

Yuran Profesional

RM1,300 sehari x 2 hari

RM 2,600

**Jumlah Keseluruhan
RM 9,000
Lain-lain perbelanjaan yang tidak termasuk ( out of pocket expenses)
Bayaran yang disebutkan di atas hanya sah untuk 3 bulan dari tarikh cadangan ini

*Should the number of participants exceed 25; an additional RM200 per person per day will be
charged.
*Jika jumlah peserta melebihi 25 orang, bayaran tambahan sebanyak RM200 setiap orang
sehari akan dikenakan.
**The amount charged per program is just an introductory fee. Fees may vary for the following
programs and so on.
**Jumlah yuran yang dikenakan hanyalah sebagai yuran pengenalan. Perubahan adalah
tertakluk kepada program-program berikutnya.
Payment Terms:
Terma Pembayaran:
The fees are payable within 14 days after the workshop is completed
Pembayaran adalah dalam tempoh 14 hari selepas bengkel selesai
Venue:
Tempat:
To be decided and organized by client
Ditetap dan diatur oleh pelanggan

Refer below for zubedy Training Suite

Rujuk di bawah untuk Suite Latihan zubedy

Training Materials:
Bahan-bahan latihan:
Course notes will be provided to the participants
Nota-nota kursus disediakan bagi setiap peserta

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Each participant will be awarded a Certificate of Learning at the end of the workshop
Para peserta akan dianugerahkan dengan Sijil Kursus di akhir bengkel

Workshop Duration:
Jangkamasa Bengkel:
2 days
2 hari
Medium of Instruction:
Medium Pengajaran:
English or Bahasa Melayu (also able to teach in bilingual)
Bahasa Inggeris atau Bahasa Melayu (boleh juga diajar dalam dwi bahasa)
Benefits:
Faedah:
Nombor pendaftaran Kementerian Kewangan Malaysia: 357 01006387
Ministry of Finance Registration No: 357 - 01006387
zubedy is a certified HRDF, SBL Scheme training provider.
zubedy adalah diiktiraf oleh Skim SBL, HRDF.

zubedy TRAINING SUITE / SUITE LATIHAN zubedy

The zubedy Training Suite is located next to our main office in Plaza Mont Kiara. It is equipped
with television, VCR, mini hi-fi (DVD/VCD/CD/Tuner), projector screen, LCD projector, flipchart
whiteboards, and podium. The suite is available at RM55 per person, per day, with two coffee
breaks and lunch included.
Suite Latihan zubedy terletak bersebelahan ibu pejabat kami di Plaza Mont Kiara. Ia dilengkapi
dengan televisyen, VCR, mini hi-fi (DVD/VCD/CD/Tuner), skrin, projektor, papan putih, dan
podium. Ia boleh dimanfaatkan pada harga RM55 seorang peserta sehari, termasuk minum pagi
dan petang serta makanan tengahari.

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TRAINERS PROFILE / PROFIL PENSYARAH

1. Anas Zubedy
Anas Zubedy is the principal consultant for zubedy (m) sdn bhd. An honors graduate in
Economics from Universiti Malaya, he has been actively involved in projects organizing as well as
motivational, leadership and self-development training as early as his high school days. Upon
graduation in 1988, he joined Nestle until early 1994.
Anas Zubedy adalah teraju utama zubedy (m) sdn bhd. Berkelulusan Sarjana Muda Ekonomi
dari Universiti Malaya, beliau terlibat secara aktif di dalam mengendalikan projek antaranya
motivasi, kepimpinan dan kursus perkembangan diri semenjak di bangku sekolah lagi. Selepas
tamat pengajian pada tahun 1988, beliau telah berkhidmat di Nestle sehingga awal tahun 1994.
At Nestle he was exposed to sales, sales promotion and brand management. His sales
experience provided him with hands-on knowledge in working with large sales and customer
service team in a multinational, both in the day-to-day operations, as well as the organizing of
motivational training workshops, conventions, conferences and trips.
Di Nestle beliau telah didedahkan dengan penjualan, promosi jualan dan pengurusan jenama.
Pengalaman beliau dalam bidang penjualan telah melengkapkan beliau dengan kepakaran
mengendalikan kumpulan jualan serta khidmat pelanggan yang besar dalam sebuah syarikat
multi nasional, samada tugas yang berkaitan operasi harian mahupun di dalam pengendalian
bengkel-bengkel kursus motivasi, konvensyen, persidangan dan pakej pelancongan.
He was also involved in the training and coordination of the Nescafe Service Unit and with the
Sales Promotion Executives for Grocery Two Business Units nationwide.
Beliau turut terlibat di dalam urusan latihan dan koordinasi Unit Perkhidmatan Nescafe dan
Eksekutif-eksekutif Promosi Jualan bagi Unit Perniagaan Peruncitan Kedua di seluruh negara.
As a Brand person, he was responsible for launching new products as well as creating new
markets for the coffee group, Nescafe and Coffee-mate. As such, Anas has extensive and indepth exposure in marketing research, advertising, branding and promotions spanning from the
conceptual stage to strategy and implementation. Moreover after Nestle, he spent 2 years writing
advertising copies and campaigns. Currently, zubedy is also actively building its own brand with
the purpose of becoming market leader in its category.
Beliau juga bertanggungjawab di dalam pelancaran produk-produk baru termasuklah
mewujudkan pasaran baru untuk jenama seperti Nescafe dan Coffee-mate. Pededahan yang
meluas dan mendalam yang beliau terima di bidang penyelidikan pemasaran, pengiklanan,
penjenamaan dan promosi bermula dengan peringkat konsep sehinggalah kepada startegi serta
perlaksanaan. Tambahan pula, selepas berkhidmat untuk Nestle, beliau menghabiskan masa
selama 2 tahun dalam penulisan berkaitan pengiklanan dan kempen. Kini, zubedy turut terlibat
secara aktif di dalam penjenamaan bertujuan untuk menjadi teraju pasaran di bidangnya yang
tersendiri.
After Nestle, Anas embarked on his own business in the areas of training and consulting. Since
then he has trained more than a thousand participants from top-level management right down to
clerks and dispatchers from many different industries. Among those who have attended his
training are technical and general management staffs, trainers and non-technical staff from IT
based companies, securities companies, financial institutions etc.

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Selepas meninggalkan Nestle, Anas telah memulakan perniagaan sendiri yang mencakupi
bidang latihan dan perundingan. Sejak itu, beliau telah membimbing beribu-ribu peserta daripada
peringkat pengurusan tertinggi hinggalah ke peringkat perkeranian dan ke bawah yang berlainan
latarbelakang dan industri. Di antaranya termasuklah kakitangan pengurusan am dan teknikal,
pelatih dan kakitangan bukan teknikal dari syarikat-syarikat yang berasaskan IT, syarikat-syarikat
sekuriti, badan-badan kewangan, dan lain-lain lagi.
Outside work, he is also an active speaker at local universities and colleges. From 1993 till 1995,
he was an external fellow in one of the colleges of University Malaya.
Di luar pejabat, beliau adalah seorang penceramah yang aktif di universiti-universiti dan kolejkolej tempatan. Bermula tahun 1993 hingga 1995 beliau merupakan external fellow di salah
sebuah kolej kediaman di Universiti Malaya.
Currently Anas consults in the areas of change and marketing, helping organizations set
directions and change for the better as well as advice on marketing strategy. He acted as a
marketing and branding consultant to a local bank. He was also a Resident Consultant to a local
financial institution. As a facilitator and trainer, he consults and teaches soft skills especially in the
areas of change, marketing, presentation and self-improvement.
Anas kini menjadi perunding bagi bidang-bidang perubahan dan pemasaran; membantu
organisasi-organisasi menentukan hala tuju dan berubah ke arah yang lebih baik serta penasihat
strategi pemasaran. Beliau memangku jawatan sebagai perunding jenama dan pemasaran bagi
sebuah bank tempatan dan Perunding Tetap bagi sebuah badan kewangan tempatan. Sebagai
seorang fasilitator dan pelatih, beliau menasihat dan melatih kemahiran-kemahiran terutamanya
dalam bidang perubahan, pemasaran, pembentangan kertas kerja dan kursus perkembangan
diri.
2. Dhena Doraisamy
Dhena Doraisamy has more than 10 years of exposure in marketing, public relations and human
resource planning. She started her career with The Work Force Personnel Consultants where
she handled sourcing and managing manpower placements for international exhibitions. Later,
she moved into the Marketing world with ASTRO (Measat Broadcast Network Systems Sdn Bhd).
Dhena Doraisamy berpengalaman lebih daripada 10 tahun dalam bidang pemasaran,
perhubungan awam dan perancangan sumber manusia. Kerjaya beliau bermula dengan The
Work Force Personnel Consultants di mana beliau menguruskan sumber dan pengurusan
penempatan tenaga kerja bagi pameran-pameran antarabangsa. Beliau kemudiannya bertugas
dalam bidang pemasaran di ASTRO (Measat Broadcast Network Systems Sdn Bhd).
At ASTRO, she was exposed to the start-up of a broadcasting firm, which gave her insight into
the back-end workings of branding and implementation exercises. She was given several
opportunities to conceptualize, strategize and implement nationwide projects concentrating on
Subscriber Acquisition and Loyalty. Besides the major branding activities, she also was roped-in
to carry out many public relations activities that require careful planning and implementation.
Di ASTRO, beliau mendapat pendedahan berkenaan pembentukan firma penyiaran yang mana
telah memberikan beliau gambaran berkaitan tugas-tugas penjenamaan dan perlaksanaan.
Beliau telah diamanahkan dengan peluang-peluang mengilham, menyusun strategi, dan
melaksanakan projek-projek di seluruh negara dengan penumpuan terhadap Pemerolehan dan
Kesetiaan Pelanggan. Di samping aktiviti-aktiviti penjenamaan, beliau turut terlibat dengan
aktiviti-aktiviti perhubungan awam yang memerlukan perancangan serta perlaksanaan yang teliti.

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After ASTRO, her growing interest in human potential got her to venture into training. She aptly
got many opportunities to facilitate the learning process in the areas of customer service,
performance management and personal development. She also conceptualized and developed
various marketing orientated programs for her clients. Dhena also, rendered her expertise for
many community outreach programs for non-governmental organizations.
Minat beliau di dalam bidang potensi manusia membawa beliau ke arena ini. Beliau berpeluang
menguruskan proses pembelajaran dalam bidang khidmat pelanggan, pengurusan prestasi dan
perkembangan diri. Beliau turut merangka dan menghasilkan pelbagai program yang
berorientasikan pemasaran untuk pelanggan-pelanggannya. Dhena turut membekalkan
kemahirannya kepada pelbagai program bantuan kemasyarakatan untuk badan-badan bukan
kerajaan.
3. Sharon Ng
Sharon Ng has 18 years of corporate working experience in sales administration, marketing,
operations, training and development in the following industries: housing development and
properties, exhibition construction, English Language training and telecommunications.
Sharon Ng berpengalaman selama 18 tahun dalam bidang korporat iaitu dalam bidang
pentadbiran perniagaan, pemasaran, perkembangan dan latihan dalam industri-industri berikut:
hartanah dan perumahan, pameran pembinaan, latihan Bahasa Inggeris dan telekomunikasi.
From 1993 to 2000, she worked with Celcom (M) Sdn Bhd in Human Resource Development. Her
last appointment at Celcom was to manage Celcom Academy to ensure quality delivery of
technical and management training courses.
Dari tahun 1993 hingga tahun 2000, beliau berkhidmat di bahagian Perkembangan Sumber
Manusia di Celcom (M) Sdn Bhd. Jawatan terakhir beliau adalah mengurus Akademi Celcom
demi memastikan penyampaian berkualiti dalam kursus-kursus latihan pengurusan dan teknikal.
From late 1997 till 1999, Sharon was part of a project team involved in developing and refining
Celcom competencies for all staff members, from support staff to senior management level. She
is familiar with efforts to integrate the competency model with HR Tools of recruitment, curriculum
development, performance management and career management.
Bermula akhir tahun 1997 hingga tahun 1999, Sharon merupakan sebahagian daripada sebuah
kumpulan projek yang terlibat secara langsung dalam membangun seterusnya menghalusi
kecekapan kesemua kakitangan Celcom, daripada kakitangan sokongan sehinggalah peringkat
pengurusan senior. Beliau tidak cemerkap dalam usaha beliau menggabungkan model
kecekapan dengan Peralatan Perekrutan Sumber Manusia, kurikulum pembangunan,
pengurusan pencapaian dan pengurusan kerjaya.
She is a sought-after facilitator / trainer for programs like Customer Service, Presentation Skills,
Problem Solving and Decision Making; and Leading and Participating in Meetings. She is a
certified CBTE (Competency Based Training & Education) Instructor and Course Designer and
Developer.
Beliau adalah fasilitator / pelatih bagi program-program Khidmat Pelanggan, Kebolehan
Pembentangan, Penyelesaian Masalah dan Membuat Keputusan; serta Mengetuai dan
Mengambil Bahagian dalam Mesyuarat. Sebagai pengajar, beliau memegang tauliah CBTE
(Latihan dan Pendidikan Berasaskan Kecekapan) dan adalah seorang Pereka dan Pemaju
Kursus.

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Sharon has had the opportunity to attend various training events overseas and locally including
the ASTD Conference (1995), International HRD Conference in Penang (1997) ARTDO HRD
Conference in Bali (1999), National Achievers Congress, Process Consulting Skills (Interface
Management), You Were Born Rich (Bob Proctor), Leadership Transformation, and Integrative
Learning System.
Sharon telah menghadiri latihan-latihan di luar negara dan tempatan termasuklah Persidangan
ASTD (1995), Persidangan Antarabangsa Pembangunan Sumber Manusia di Pulau Pinang
(1997), Persidangan ARTDO HRD di Bali (1999), Kongres National Achievers, Kebolehankebolehan Rundingan Proses (Pengurusan Antara Muka), You Were Born Rich (Bob Proctor),
Transformasi Kepimpinan, dan Sistem Pembelajaran Integratif.
Sharon is an active member of two Toastmasters Clubs and has held executive positions in the
movement, including being President, Area Governor and Assistant Division Governor
(Marketing). A proficient speaker, Sharon has been successful in participating in public speaking
contests at club, area and division levels. With the Toastmasters Movement, Sharon has
conducted talks and workshops on Public Speaking to school / college students and community
service clubs.
Sharon bergiat aktif dalam Kelab Toastmasters dan memangku jawatan eksekutif, Gabenor
Kawasan dan Penolong Gabenor Divisyen (Pemasaran). Beliau, seorang penceramah yang
berkaliber dan telah mengambil bahagian dengan jayanya di dalam pertandingan-pertandingan di
peringkat kelab, kawasan dan divisyen. Melalui Pergerakan Toastmasters, Sharon telah
mengadakan ceramah-ceramah dan bengkel-bengkel Pidato Umum untuk pelajar-pelajar sekolah
/ kolej dan kelab-kelab khidmat masyarakat.
4. Satvinder Singh
Satvinder Singh is a qualified chartered accountant (ACCA). In the past eight years, Satvinder
has consulted on accounting, tax, and public listing issues for some of the nations largest
corporations. During his tenure at the Kuala Lumpur Stock Exchange (KLSE), he reviewed the
listing documents before listing companies to the KLSE, Annual Reports, and Exposure Drafts of
accounting standards for the Malaysian Accounting Standards Board (MASB) before it is
converted to Accounting Standard. It was also during his years at KLSE that Satvinder conducted
training sessions for staff of listed companies, both in the peninsular and East Malaysia with
regards to KLSE LINK - an electronic mode of communicating and disseminating of information or
announcements to KLSE and to the public.
Satvinder Singh adalah seorang akauntan bertauliah (ACCA). Satvinder telah menjadi
perunding bagi isu-isu perakaunan, cukai, penyenaraian awam bagi beberapa syarikat gergasi
tempatan selama lapan tahun. Ketika berkhidmat di Bursa Saham Kuala Lumpur (BSKL), beliau
menjadi pemeriksa senarai dokumen-dokumen sebelum menyenaraikan syarikat-syarikat di
Bursa Saham Kuala Lumpur (BSKL), Laporan Tahunan dan Draf-draf Pendedahan standard
perakaunan untuk Badan Standardisasi Perakaunan Malaysia (MASB) sebelum ianya ditukarkan
kepada Standard Perakaunan. Pada masa itu juga, beliau turut mengendalikan latihan untuk
syarikat-syarikat yang telah disenaraikan, samada di semenanjung Malaysia mahupun di
Malaysia Timur dengan bantuan KLSE LINK kaedah elektronik untuk berkomunikasi dan
penyebaran maklumat atau pengumuman-pengumuman bagi BSKL dan masyarakat.
His most recent appointment was as an Analyst in the Technology Practice team at Frost &
Sullivan (M) Sdn Bhd, where Satvinder gained marketing research and analytical skills,
particularly into new technologies, market trends and strategic competitor analysis within the Asia
Pacific region. In this capacity, he worked closely with Directors, CEOs and Experts of that

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particular industry to ascertain the needs of the business and recommend cutting-edge strategies
to place them on the winning-track. Among the companies he had worked with: Telstra, Singtel,
New Zealand Telecom, Telecom Malaysia, WorldCom, AT&T, PCCW, and various
telecommunication companies from Hong Kong, Indonesia, Thailand, Philippines, and Malaysia.
Tugas terbaru beliau adalah sebagai Penganalisa bagi kumpulan Amalan Teknologi di Frost &
Sullivan (M) Sdn Bhd, di mana beliau memperolehi kebolehan-kebolehan penyelidikan
pemasaran dan analitikal, yang diserapkan ke dalam teknologi terkini, trend pasaran dan analisa
pesaing strategik dalam lingkungan Asia Pasifik. Beliau berhubung terus dengan CEO dan Pakarpakar industri berkaitan dalam pemastian keperluan perniagaan dan mengesyorkan strategistrategi terbaik untuk diletakkan di tempat yang terbaik. Beliau pernah bekerjasama dengan:
Telstra, Singtel, New Zealand Telecom, Telecom Malaysia, WorldCom, AT&T, PCCW, serta
pelbagai syarikat komunikasi dari Hong Kong, Indonesia, Thailand, Filipina dan Malaysia.
At zubedy (m) sdn bhd, Satvinder conducts the Making A Difference program for various
companies including ones from the Finance and Technology industry. He also had the opportunity
to attend various training and development programs in areas such as Securities Industries,
Strategic Public Listing, MASB Standards, Interpersonal and Communication Workshops,
Customer Focus and Service Excellence, Enhancing Professional Image at Work, and a variety
of IT related courses.
Di zubedy (m) sdn bhd, Satvinder mengendalikan program Making A Difference untuk badanbadan Kewangan dan Teknologi. Beliau turut melibatkan diri dengan program latihan dan
perkembangan dalam Industri Sekuriti, Penyenaraian Awam Strategik, Standard MASB, Bengkelbengkel Perorangan dan Komunikasi, Fokus Pelanggan dan Kecemerlangan Khidmat,
Peningkatan Imej Professional di Tempat Kerja di tambah dengan pelbagai kursus berkaitan IT.
While not in training, he also provides Accounting, HR, Business Consulting and Advisory
services to small and medium sized companies which he is a Partner in the management firm.
As a keen sportsman, Satvinder was in the National Senior Hockey Training Squad and the
National Junior Hockey Squad in 1987-1992. He also assisted the Perak Hockey team to
championship the prestigious Razak Cup. He also won a National Award organized by Utusan
Malaysia, Sports Toto and Majlis Sukan Negara (MSN) known as Project Juara Muda and was
selected as Sportsman of the Year on several occasions during his schooling days.
Beliau juga menyediakan khidmat Perakaunan, Sumber Manusia, Perundingan Perniagaan dan
khidmat Nasihat kepada industri-industri kecil dan sederhana di mana beliau merupakan Rakan
Kongsi di firma pengurusan. Selaku ahli sukan yang tegar, Satvinder pernah terlibat dengan
Skuad Hoki Senior Kebangsaan dan Skuad Hoki Junior Kebangsaan antara tahun 1987-1992.
Beliau telah menyumbang tenaga membantu skuad Hoki Perak mencapai kejayaan menjadi juara
Piala Razak. Beliau juga memenangi Anugerah Kebangsaan Utusan Malaysia, Sports Toto dan
Majlis Sukan Negara (MSN) yang dikenali sebagai Projek Juara Muda yang mana beliau telah
dipilih sebagai Atlit Tahunan di dalam beberapa acara ketika di bangku sekolah lagi.

5. Luke Sta. Maria

Luke Sta. Maria started his career in banking, gaining experience in a myriad of departments
focused on frontline consumer banking. He has been involved in training and human resource
development since 1995.

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Luke Sta Maria telah memulakan kerjaya beliau di dalam dunia perbankan dan memperoleh
pengalaman di pelbagai bidang dengan penumpuan terhadap perbankan konsumer. Pembabitan
beliau dalam latihan dan pembangunan sumber manusia bermula sejak tahun 1995.
His years of exposure to frontline operations, has given him an innate understanding of human
relationship skills and the dynamics of service focused organizations. He is able to capitalize on
this to develop service oriented courses that are both relevant and effective. His deep
understanding of the concept and implementation of service allows him to add value to the
customer service courses he facilitates.
Pendedahan yang diterima beliau dalam bidang operasi perbankan telah memantapkan
pemahaman beliau terhadap kebolehan hubungan antara manusia dan dinamika organisasiorganisasi berteraskan perkhidmatan. Kemampuan ini secara langsung memberi kesempatan
kepada beliau untuk merangka kursus-kursus berteraskan perkhidmatan yang relevan serta
efektif. Pemahaman yang mendalam terhadap konsep dan implementasi perkhidmatan
membolehkan beliau menambah peri penting kursus-kursus khidmat pelanggan yang
diterajuinya.
Lukes areas of expertise are in creativity, customer service, managing change, self and individual
development. His years at the Phileo Group Training Centre allowed him to develop and conduct
courses in service, creative thinking, presentation skills, clerical self development and transition
for newly promoted executives. He also coordinated and conducted courses for the group
Graduate Trainee Programme.
Antara bidang-bidang kepakaran beliau termasuklah kreativiti, khidmat pelanggan, pengurusan
perubahan, juga perkembangan kendiri dan individu. Semasa beliau berkhidmat di Pusat Latihan
Kumpulan Phileo, beliau telah menghasilkan seterusnya mengendali kursus-kursus seperti
perkhidmatan, pemikiran kreatif, kebolehan-kebolehan pembentangan, perkembangan dan
peralihan kendiri bagi eksekutif-eksekutif yang baru dilantik. Beliau juga mengkoordinasi dan
mengendali kursus-kursus untuk Program Pelatih Graduan kumpulan Phileo.
Luke is also involved in writing and teaching. He was the Assistant Editor at Digibook (M) Sdn
Bhd where he developed website content and also contributed articles on entertainment and
lifestyle for various clients. His job scope also included the writing of website user manuals and
conducting courses for clients to better understand the working of their websites. He also has
experience in teaching English and creative writing to various levels ranging from preschoolers to
adults. He especially enjoys teaching children to read and discover the fascinating wonders and
intricacies of the written English word.
Beliau bergiat aktif di dalam penulisan dan pengajaran. Sebagai Penolong Editor di Digibook (M)
Sdn Bhd, beliau membangunkan kandungan laman web serta menyumbangkan artikel-artikel
berkenaan hiburan dan cara hidup untuk pelbagai pelanggan. Skop kerjanya juga memuatkan
penulisan panduan-panduan pengguna laman web dan mengendalikan kursus-kursus berkaitan
agar pelanggan lebih memahami kaedah penggunaan laman web mereka. Pengalaman beliau
mengajar Bahasa Inggeris dan penulisan kreatif kepada pelbagai peringkat lapisan bukan sahaja
tertumpu di peringkat dewasa bahkan melibatkan peringkat pra-sekolah. Di samping itu,
mengajar kanak-kanak membaca dan mengenali keindahan serta memahami selok-belok
kesukaran di dalam hasil penulisan Inggeris turut menjadi minat beliau.
Nota: Tenaga pengajar bergantung kepada kekosongan.

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CONTACT
Nama Pegawai

noorsaifulnizam kamarudin

Jawatan

business development executive

Alamat

zubedy (m) sdn bhd

Suite E-08-19, Plaza Mont Kiara,
2 Jalan Kiara, Mont Kiara,
50480 Kuala Lumpur.

No. Pendaftaran Kem. Kew.

357 01006387

Telefon

03-6201 0758

Faksimili

03-6201 0753

Telefon Bimbit

016 285 2338

Laman Web

http://www.zubedy.com

E-mail

nizam@zubedy.com

Faedah

zubedy is a certified HRDF, SBL Scheme training provider.

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