synod Ashioy el Wr AOHT Principles of Hospitality and Tourism Lesson 12 Marketing in the Hospitality Industry Student Resources [eutensve 2a | te Bowe es | Display unagrstanding Of the differant mare channels fe PROMOTE EStiNatOns A product. 7. povelopy a plan to Promote a Vacation Pagrsage yanale decigned 19 vmpare £ Gontyast MO ° i Ww] matnials designe 2 tmricm products 4. pésidn a brochure 10 promote a \qonin Package. “ dl ty ddvovaise Cong 2007-201 Nate! Aeademy Foundation Al apt osenet= AOKT Principles of Hospitality and Tourism Lesson 12 Marketing in the Hospitaiiy industry Student Resource 12.2 Worksheet: Creating a Promotion Plan cvcen une AON] DONO Dd oon 4 | Directions: Use this worksheet fe come up with your own ideas to promote your vacation package Use what you have learned about each of the marketing channels 10 determine if you might use that channel to promote your package and how you might use it, Remember to use Student Resource 12 1 and ihe summaries you wrote in Class Penod 1 to help you. Read the assessment criteria at the end of this workshee! 10 make sure you understand how your work will be evaluated, Marketing Channel #1: Print and Media Advertising ‘What is included in this category? villnde dS, sign ar restaurants, tavi'spucec, magazine, nomcpaper, GCuMMarclal . (OAL radlO stationc Gdvaniage ~ GaN YCacN a LOL of pCople ; Aisdavaniage - i i Gia\t £ adc cee ing {end ane tie Touiaind Ceaue TaTER GA V ont NCC to Nave Technology th (eG signs on tayic £ yecauyante co tHe way WY Oe CAN Gee Ih Hf you would use this channel, how would you use it to promote your vacation? Be specific. Most of these channels can be used in several different ways. What specific ways would you use it and why? Would you advertise on radio, but not on TV? Build a website, but not advertise on Facebook? but not offer coupons? Why? Moke 9 ache,Marketing Channel #2: Internet Promotion What does this channel include Wolacit¢s, Bipaig travelocity orbitz FOCCHUOK. 1WIHer, cmail hdvarage- Peacnes ae por uno use internet tTeQuanily Malt . DiSdavaniage - The intenel dacs nu Feat sag - Mul yuuse nsthare io promete you vcaten pecan? MYLO NU i Wold, pocduce older Pe i nner tl ped £ premctasts InGY may ne and wont ce tn dds. n? Be specific, 1 so, how would you use this channel to promote your vacation? Be spec—" ting Chane rketing Channel #3: Word of Mouth and Public Relations ‘td Wt movttn ; bY pt - 041 oan wim puede cur waa te isaaranbeel : ad Mastin Cone N bE VOY €Ftective if you nave good a Met tacaina ouQMK.CONTOL NOY, PEON Cay about You NOL VCO NUE PecaMle iP ore percon cays cumening bad 14 COMA Yuin Youy whole reputation. LWOUld We clmmerciat: A TNT INGCad VE GANG _ VAC Mmorg ChOive s yes, how would you use this channel 10 promote your vacation? Be specticAOHT Princ: Lesson Ma rketing Chan nel #4: Prit ni Mate ria is : What is included in this chagnel? ; pucinece’ CAPAC, prognures, monus, price Ist, What af OMPOWC. Card t disadvantages? advantago - not expensive, can reach very hd any disadvantages t0 Alcadvantade~ Mele ATG UY er viparenyron PRI MOVG yes. you (ould Make a woorre oF Caras That ie easy to Had £ explain aboul youl vacation & omvone can cee it vould make brochures thal are voy cleay with prices £ detailcsymmes, “i yndvaty lo Teacher Resource 12.3 Rubric: Vacation Package Brochure Mian 8 sonny sane OAUONNG KO Gare ro , [Assigament rs hgh Visual Design |siazice wel userid |and caret td out [ppropnate graphics re [ted tasty etectve | suppor the content, an [Asegnment contains (Assignment is messy lorapmicebuttacks [and contains no geod design and [coherent waual frganzaton Too many | design Graphes ae | 61 toa few graphics are nat present at al oto! Used and are metlectve [present cistract from |imate Wt eosy to tow in'supporing he [he conien content | Brochure shows ewdencs Brochure snows [Brochure shows Understanding of merough fendence atsome __lewdence ofa ack of ‘of Subject understanding of how to understanding of how to | understanding of how Matter Jie ts manteung lize memaneing.” [louse ive makeing |enannel to promote a {channel promote a |channe! fo promote 2 vacation package ‘Vacation package _|vacalion package Regu igavat 3 at |Requred format and [Format onl partly —|Format does rot |Requirea edn atsenents sw (rate cgmrmen lower the cesgrnert Format and fe assignment Sone included in the ‘specifications, and one | specifications, and Eloments oonorarecmenis\ve (ssounen Stine tures |rore tran » ne jelementsaremseng elements ore | @® | _ me “eee fresing Jeans sid ove a ite banc vse of |Use of wocabuon = leery vocabulary that 15, |vocabutary that's inappropriate or | Steropate na lpoornsiowa’ — (netemae na | |gromuona rocure Monstanatochure |pomstonal { brochure ‘ecnance [NOgaRMSiE sein Sone grommetcel—|Mary gammancal | Jorpunctustion errors. All |eentences are well |constructed and vary in 'speting. of punctuation |speting, or | ‘errors Most sentences. | punctuation errors fare wellconsttucted, |Most sentences are lth ite variation in’ poorly constructed. | Sentence structure ‘Copyright ©2007-2011 Natonal Academy Foundation All ights reservedMarch 21st-28th 2017 Chicago City Lights0 is the third most Ost populous cit million Pulous city in the United States. With over 27 residents. it is ost poy d sion ae s the most populous city in the state of lllinoi dwest. The Chicago metropol if ved oa es Mid < oe \etropolitan area, often referred t “cog nearly 1O millior = a has nearly ion people and is the third-largest in the US ~ Chicago Theater The Famous Bean Chicago Strip pote to da in Chicaga? away for a week? Want a fun affordable trip that is forily je Then the beautiful city Chicago 's the destination for youl In Chicago there @p variety of fun activities that the whole family can enjoy! You can go J Flags and enjoy the thrill of the rides, or you can enjoy the food and shows around the park. If you enjoy sports you can go to a Chicago bulls game or Wrigley Field. home of the Chicago Cubs! If you are the type that likes adventure. maybe Jet Skiing on Lake Michigan is the activity for youl Another fun activity for the family is the Lincoln ZoolWrial 1 Vrigley Field $25Wola Gent Places, to Dine? 5 is home to many of diferent cui sines from deep dish pizza to the mous chicago style hot dogs. There fa ‘"gsta Bowl” and "RPM Italian’. The city of Chicago is guaranteed to something that the whole entire family will enjoy! The Pasta Bowl Portillo's Hot Dogs Giordano's Fils & Pied... 2 staying at the beautiful JW Marriott in downtown C Chicago. located ¢ Chicago's biggest malls, The Water Tower Palace. You will be \ d Airlines to San Francisco and then to Chicago!Prices for flight. hotel. car rental. and all activities are included for a one week stay. $2000 per person. Traveling with a big family or group may be o little too pricy. book a now trip of a party with 5 or more and you'll get 10% off your whole trip. Save the date. from March 21-28. Chicago is a great place to vist, book now space is very limited! Visit our website wwwchicagotripscom to book using visa or master card Syuner, Ashley Dando & Careline Kerr Phone number: 808-334-5678 Email: chime AOHT Principles of Hospitality and Tourism Lesson 12 Marketing in the Hospitality Industry Student Resource 12.3 Brochure Design Tips. Step 1: Attract the Reader’s Attention Use: + Clever words—a good theme or ttle for the brochure, good descriptive advertising copy about the activities, amenities, ete + Bright colors, dramatic photos, creative graphics, interesting fonts—but make sure the brochure isn't so “busy” that i's hard to read! All of these things will get the reader to pay attention to your brochure—and that's the first step, Step 2: Offer a Solution Now that you've caught the reader's interest, you need to hang on toit. The readers interest is directly linked to a need or a desire. (Remember everything we leamed about needs and wants.) Offer the solution for that need or desire with a clear statement of the reward. For example: ‘+ Get away from it all wth the one you love (desire: privacy, fun, relaxation, or romance) + See the magnificent Canadian Rockies (desire: to see something beautiful, to enjoy the outdoors) +Summer fun for the whole family (desire: entertain the family) + Children under 12 get in for free on Tuesdays (need. children’s entertainment at a reasonable price) Different readers have different interests and different solutions would appeal to them. So think about your target market. What's in ifor them? The more benefits the better. Step 3: Call the Reader to Action So you ve got their attention and you've offered a solution to their need or desire. Now you want them to do something about it Clear directions will entice the reader to take action. For example: + Buy now for a discount + Mark your calendars + Space Limited—Act Now Usually the goal is to encourage people to buy tickets or make reservations right away, Step 4: Share Information Now that you've convinced them to take action, they need the information + Date and time + Location + Prices and how to purchase (via email, web, creditcard, cash, check) ge + Contact information (website address, phone number, contact person, etc.) Copyright © 2007-2011 Nationa \cademy Foundation All rights reserved