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Synopsis

AMITY UNIVERSITY
-----UTTAR PRADESH----

Amity International Business School

Summer Internship

Student Name
Enrollment No
Programme
Company's Name and
Address
Industry Guide
Name
Designation

Contact Number

TANJIT SINGH
A1802015094
MBA (IB)
AMP MOTORS
SCO 316, SECTOR 29, GURGAON, HARYANA, INDIA
122001
AJAY YADAV
Vice President - Sales

Ph.(O) : 01244941302 (R) :

Mobile : 9599387008
Fax :
E-mail : ajay.yadav@ampmotors.in
Project Information

1) Project Duration : (46 Days)

a) Date of Summer Internship commencement (23/05/2016)
a) Date of Summer Internship Completion (08/07/2016)
2) Topic

Luxury car market- Segmented buying behaviour

3) Project Objective

To study the parameter inuencing the buying behaviour of consumers in the the Luxury car market in
NCR region. To study the Market philosophies of the Luxury Car Brands in India .

4) Methodology to be adopted

The study focuses on the various factors related to consumer behavior in buying a Luxury Automobile.
The research design included a descriptive and analytical study of the Consumers by taking their views
in the form of questionnaires , interviews , conference calls, etc. The sample design of consumers
included Doctors and Lawyers.
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Synopsis

5) Brief Summery of project(to be duly certied by the industry guide)

The luxury car market has seen a fair growth in the last few years in India. The concept of luxury car
describes an automobile with a prolic design and technology advancements and also gives satisfaction
and comfort to the buyer. The market segmentation of the luxury car brands involves the High Net-worth
Individual (HNI). The target market of project specically involves Doctors and Lawyers. The project
involves study of the buying behaviour of these individuals in the luxury car market and to analyze what
factors highly inuences their purchasing the luxury automobile.

Signature
Signature
Signature
(Student)
(Industry Guide)
(Faculty Guide)

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