Sources of Knowledge, Types of Research, Data

Business research method (3)

 1.Tradition
Sources of Knowledge
2. Intuition
3. Personal Experience
4. Expert Opinion
5. Logic
6. Research
Limitations
Types of Data

1. Basic Research
2. Applied Research
Basic Research

The basic research is fundamental research driven

by a scientists curiosity. The main motivation behind it
is to expand his knowledge, not to invent something.It
is driven by a researchs curiosity or interest in a
scientific question. The main motivation is to expand
man's knowledge , not to create or invent something.
There is no obvious commercial value to the
discoveries that result from basic research. For
example, basic science investigations probe for
answers to questions such as:

How did the universe begin?

What are protons, neutrons, and electrons composed
of?
How do slime molds reproduce?
Applied research

Applied research on the other hand is designed to

solve practical problems, rather than to gain
Knowledge. It is designed to solve practical problems
of the modern world, rather than to acquire knowledge
for knowledge's sake. One might say that the goal of
the applied scientist is to improve the human condition
.
example

A university professor may be interested in

investigating the factors that contribute to
absenteeism as a matter of mere academic interest.
After gathering information from different institutions
and analyzing the data he may identify factors such as
inflexible work hours, low morale of employees,
inadequate training etc.
Later on, a manager who encounters ansenteeism
of employees may use this information to determine if
these factors are relevant to that particular work
Settings.
 Categorical
Types of dataData
Measurement Data
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Second level
Third level

Fourth level

Fifth level