From In the Red, To the Green

Short Run Print Solutions for the

Washington Council
 WCHSCR Publication Trends
• Information has been decentralized

• Productions costs are significant

• Print runs will shrink:

– Consolidation of HE book and Directory
– Reduce number of free copies with membership

• Administrative work for billing and shipping new book

orders takes from other functions
 Opportunity for WCHSCR
Traditional Printing
• Order must be run at once,
requiring large upfront cost
• Requires strong forecasting
• Unit cost is variable
depending on size of order
• Distribution limited to our
internal efforts
• Hundreds of thousands of
wasted pages
Print on Demand
• Orders are printed at point
of sale, so low upfront cost
• Low risk for bad forecasting
• Unit cost is fixed
• Drop shipping, library
distributors, Amazon.com,
traditional booksellers
• Less Waste, More options
 Fixed to Flexible
Traditional Printing Model
• 4000 HE Books every 2 years
= $2.70 each, $10,800 total
Print run • 2000 Directories each year
ordered = $2.90 each, $5,500 total
• WCHSCR sends labels to printer,
printer sends books on initial
Printer runs
fulfilled
• Small orders fulfilled ad hoc by
Carollynn @ 20 min each
• Each cycle results in thousands
New orders
of unsold/distributed copies
iWCHSCR X, 7, Droid...
• Free PDF Versions of HE book,
Directory, and Resource pages for
Digital members. ADDED VALUE, 0 Cost
• 400 HE/Directory combo books =
$4.50 each, $1800 total
Order member
obligations
• Mailed from printer to members
• Additional copies are ordered
direct from printer
• Members: Our website at cost
New orders • Non-members Inst. : Distributor
• Public: Amazon.com at profit
 From In the Red, To the Green

• Increase free cash flow

• Reduce overall costs

• Flexible options: digital and public editions

• Save administrative time