Mass Communication

Inti Magazine
Prepared by: Juniadi, Indah Sari and Rendy
 Overview

• Introduction
• Problem Identification
• Magazine Objectives
• Target Audience
• Newsletter Overall Content
• Detailed contents
• Newsletter Promo
• Distribution Routes
• Recommendation
• Conclusion
 Introduction
• Mass communication
the process by which a complex organization with the aid of one or more
machines produces and transmits public messages that are directed at large,
heterogeneous, and scattered audience.

• Magazine has already become one of the mass communication media to

send messages or information to the public.

• INTI Magz is the first and the only newsletter at INTI College Indonesia.

• It can help INTI’s students or other readers too get any information about
news or events that are happen inside INTI College Indonesia.
 Target Audience
• INTI’s students
→ first priority, provide any information that may be
missed by the students.

• Comers/potential students
→ second priority, get interest of INTI and know any
information about INTI

• Staffs/lecturers
→ third priority
 Magazine Objectives
• To gather INTI’s students into one community (and as a
communication tool).

• To provide any knowledge about INTI College

Indonesia, academic achievement, etc.

• To provide any information about INTI’s activities.

 Problem Identification

• INTI Magz’s cover:

- too simple
- highlight is too small
- font of INTI Magz’s symbol
• Distribution is not working properly
• Low promotion
• Time to launch is too long, 4 months
 Newsletter Overall Content

• Introduction

• Into Inti Magazine

• Featured (highlighted articles)

• Other events, congratulations, and tips

• Sign-Off page
 Content: Introduction
• Inti’s scope of operation

• Editor’s note
 Content: Into Inti Magz
• Brief history of Inti
 Content: Featured Articles
• Inti College Indonesia’s 8th birthday celebration at 25th
April 2009

• Team building activity at 12th September 2008

• USQ Dean's Award for BBA graduates at 9th

September 2008
 Content: Others, congratulations, and tips

• English Departement and student activities

• Dean's Award for Outstanding Academic Achievement
2009
• Tips for IT students
• Dating on a College Budget
 Content: Sign-Off Page
• Two different quizzes of self-assessment and math
question
• Four panel comic illustration
 Newsletter Promo
• Price: Free to take
• An announcement of launching
 Distribution Route
• Controlled Circulation
• 500 copies were initially made
• A traditional newsletter
• @ information desk in Inti College Indonesia, ground
floor
• Triannually (every 4 months)
 Recommendation
Newsletter content and appearance
• Should be made unconventionally
• Change the cover
• Make the appearance more stylish
• Improve the Content of the newsletter
 Recommendation
Newsletter Promo
• Information release
• Launching Event
• Involve Inti Magz in Inti Event
 Recommendation
Distribution Route
• Put INTI Magz in the library
• Give to the students when he or she take the result
• Put in the every table in canteen.
• An e-mail newsletter.
 Conclusion
• Inti Magazine is still young and unmistakably fresh in the eye
of Inti students.

• While its first launching did not yet accomplish objectives

relatively well, awareness of IntiMagz between Inti College
Indonesia's students is increasing gradually

• Promotion and distribution strategies should be made anew

along with increasing the quality of IntiMagz; interesting
enough to grab and appetizing enough to read
 References
• Dominick, J, R 1993, The Dynamic of
Mass Communication, McGraw-Hill, New
York.