Mass Communication

Inti Magazine
Prepared by: Juniadi, Indah Sari and Rendy
 Overview
• Introduction
• Problem Identification
• Magazine Objectives
• Target Audience
• Newsletter Overall Content
• Detailed contents
• Newsletter Promo
• Distribution Routes
• Recommendation
• Conclusion
 INTRODUCTION
• Mass communication
the process by which a complex organization with the aid of one or more
machines produces and transmits public messages that are directed at large,
heterogeneous, and scattered audience.

• Magazine has already become one of the mass communication media to

send messages or information to the public.

• INTI Magz is the first and the only newsletter at INTI College Indonesia.

• It can help INTI’s students or other readers too get any information about
news or events that are happen inside INTI College Indonesia.
 TARGET AUDIENCE
• INTI’s students
→ first priority, provide any information that
may be missed by the students.
• Comers/potential students
→ second priority, get interest of INTI and
know any information about INTI
• Staffs/lecturers
→ third priority
 MAGAZINE OBJECTIVES
• To gather INTI’s students into one
community.
• To provide any knowledge about INTI College
Indonesia, academic achievement, etc.
• To provide any information about INTI’s
activities.
 PROBLEM INDENTIFICATION

• INTI Magz’s cover:

- too simple
- highlight is too small
- font of INTI Magz’s symbol
• Distribution is not work properly
• Low promotion
• Time to launch is too long, 4 months
 Newsletter Overall Content

• Introduction
• Into Inti Magazine
• Featured (highlighted articles)
• Other events, congratulations, and tips
• Sign-Off page
 Content: Introduction
• Inti’s scope of operation
• Editor’s note
 Content: Into Inti Magz
• Brief history of Inti
 Content: Featured Articles
• Inti College Indonesia’s 8th birthday celebration at
25th April 2009

• Team building activity at 12th September 2008

• USQ Dean's Award for BBA graduates at 9th

September 2008
 Content: Others, congratulations, and
tips
• English Departement and student activities
• Dean's Award for Outstanding Academic
Achievement 2009
• Tips for IT students
• Dating on a College Budget
 Content: Sign-Off Page
• Two different quizzes of self-assessment and
math question
• Four panel comic illustration
 Newsletter Promo
• Price: Free to take
• An announcement of launching
 Distribution Route
• Controlled Circulation
• 500 copies were initially made
• A traditional newsletter
• @ information desk in Inti College Indonesia,
ground floor
• Triannually (every 4 months)
 Recommendation
Newsletter content and appearance
• Should be made unconventionally
• Change the cover
• Make the appearance more stylish
• Improve the Content of the newsletter
 Recommendation
Newsletter Promo
• Information release
• Launching Event
• Involve Inti Magz in Inti Event
 Recommendation
Distribution Route
• Put INTI Magz in the library
• Give to the students when he or she take the
result
• Put in the every table in canteen.
• An e-mail newsletter.
 Conclusion
• INTI Magz is not working properly
• Poor promotion
• The content and appearance still poor
 References
• Dominick, J, R 1993, The Dynamic of
Mass Communication, McGraw-Hill, New
York.