STRATEGY MANAGEMENT

PROJECT: WASHING MACHINE

(The strategy of new launching product
on paper)
STIVER -Fully utomatic Washing
Machine

STIVER is first automatic washing

machine in India. Which is unique
features like speaking operating
system and eco-friendly
machanism.Ths features can be
confirmed with five star mark on the
machine lable.
 FEATURES OF STIVER

 Fully automatic function:

We have provided fully aytomatic function in the
washing machine.

 Eco- friendly machanism:

The machine is built in eco-friendly manner.
The operation are noiseless. No polution created
machinery is included in the machine.
 FEATURES OF STIVER

 Minimum power consumption:

We have taken special care while using the
electronic device in the machine it save your
money by reducing the electricity consumption.

 Speaking operating system:

We have fixed Speaking operating system which
will tell you what to do while the washing
operation.
 FEATURES OF STIVER

Super spin dry system:

This features will help you save your valuable
time as the cioths are dryed in super spin dry
system.
 Automatic water level setting:
Water level is automatically set to suit the loundry
ammount.This features save water
consumption.
 GOALS AND OBJECTIVES

 CONSUMER SATISFACTION

GOODWILL CREATION
 HIGH PROFIT EARNING
 BUSINESS EXPANSION
 VISION STATEMENT

We have to create grand ,noble vision

is
“To choose a direction, an executive
must have developed a mental image
of the possible and desirable future
state of the organisation.”
 MISSION STATEMENT

A Mission statement should be a dshort and

concise statement of goals and priorities
“The goodwill of company is increase in
after 5 years ,company provide to people
more service and all satisfaction tothe
customers.”
 SWOT Analysis

Strenth:
 We cut dowe the extra expenses such as
electricity saving and unnecessary expenses
etc.
 We established goo relation with the
advertiers,retail sales etc.
 SWOT Analysis

Weakness:

 We provide good facilities to our

employees to stop them from
agetating for their fair rights.
 SWOT Analysis

Opportunities:

 Latest technology is easily available

 Avaliability of various advertiesment
channels
 Favourable marketing conditions.
 SWOT Analysis

Theats:

 Quality compromise due to production

cost
 Inifficientg management
 Sudden rise in raw - materials.
 Levels of strategy

 Corporate level

Business level
 Functional level
  Functional level

 Finance department

Marketing department
 Production department
 Research department
 Selling department
THANK YOU