A RETAIL STORE FOR SPORTS WEAR

Submitted to:- Submitted By:-

Manish Sharma Champions Group
OBJECTIVES

 To study two retail formats i.e EBO and MBO

 The main objective of this project is to select a retail

format for our sports wear
EBO
vs
MBO
EBO:-

Exclusive Brand Outlet is that outlet where the focus for selling
product is only at one brand, no competition, influence of one
company.

MBO:-

Multi Brand Outlet is that outlet where the variety of brands are
available, no focus on a particular brand, easily available of
things under one roof.
EBO:- Exclusive Brand Outlets
 One Type of Variety

 Brand Building

 Customer Focus on One Brand

 Loyalty of Customer

 No Competition
MBO:- Multi Brand Outlet
 Variety of Brands

 Many Products under one roof

 Easy to chose

 Customers satisfaction
EBO VS MBO
EBO MBO

 It stands for exclusive  It stands for multi brand

business outlet. outlet.
 Focus is on selling only  All the brands under
one brand. same roof cater to same
customer base segment.
FEATURES
EBO
 All the resources/
communication/branding
etc can be focused to yield
better result.
 Wide range of product
 EBO is fine for a brand that
enjoys monopoly.
 having own space is a
lucrative idea to attract the
mob
 Relatively more brand
building space
MBO
 Right answer for cutting cost,
getting more footfalls, more
sales and ultimately more
profit.
 Bring down the overall cost of
space
 Consumers are able to choose
what they want from a single
showroom
 Easy on pocket
 Peoples taste keep on
changing
EBO’s STORES
 Reebok

 Addidas

 Puma

 Apollo Tyres

 Bata Shoes

 Liberty
MBO’s STORE
 Shoppers Stop

 Liberty-6000 outlet

 Big Bazaar

 Laptops Shops

 Mobile Stores
WHY MBO

 More footfall
 Easy on pocket relatively.

 Less amount of investment

 Marketing is needed in a low degree.

 Customer Attraction

 Benefit of Viral Marketing

Why Not EBO

 High Pricing
 Less Variety

 Less Foofalls

 Not good for new companies

 Require more investment

 Consumer Preference
THANK

YOU
ANY
?