WHITE LABEL

BRANDING
PREPARED BY:
ARUN KUMAR (017)
ASHISH PANT (019)
DIMPLE SINGH (025)
MAHIMA KHANNA (040)
SHREYA JAIN (069)
  ‘White labeling’ is a legal protocol that allows one’s
product or service to be sold and rebranded under
another company's brand.
 White-label products and services are re-brandable,
re-sellable items that are produced by one company to be
rebranded and resold by another company.

INTRODUCTION E.g. If you go to a grocery store such as Walmart, you’ll

notice that you can buy all sorts of products that are sold
under the Great Value brand.
Does this mean that Walmart is producing all of those
products?
 HOW WHITE-LABELLING WORKS
B2B white-label: Products or services provided by a white-label company that
sells their products or services to a re-seller that resells it to the end user,
another company. E.g. Food Chow, 99 Dollar Social.

B2C white-label: Products or services that are resold by a company to the end
user or the ultimate consumer.
E.g. Travel pro, Verbilio.

White-label SaaS (software as a service): Re-brandable software that is

licensed on a subscription basis and is hosted over the internet (no downloads
required). E.g. White Shark Media, Funnel Profit.
 White label offerings can be of
two types:
WHITE LABEL OFFERINGS  Products
 Services

Product Offerings:
White-labeling enables resellers
to expand their offerings
without producing goods from
scratch, which allows them to
quickly scale their offerings,
costs, and revenue.
Examples: Dollar shave club,
Starbucks
Service Offerings:
Agencies vary in services
provided, but can range from
online advertising,
reputation management,
listings management and
social marketing solutions,
Dashboard solutions.
Examples:
Digital advertising – Smarty
Ads White-label Solutions
SEO – Market Bandit
NEED FOR WHITE LABEL OFFERING

White label To land both Helps to It can help in It can help in

marketing can more and bigger improve the reduction of improving the
scale the product clients service quality costs brand image
and services
portfolio
 • Differentiation: Firms can use white label brands to expand
their offerings of products and service and target customers
strategically, that can help in bolster their competitive
advantage.
• Reduced cost of production: The strategy within white
labeling involves using a brand’s reputation to sell a similar and

ADVANTAGES
cheaper to produce, product.
• Rapid brand growth: White-labeling of more than one
OF WHITE product helps in expanding into more markets and reaches out
to more customers.
LABEL • Strengthens the loyalty of customers: Every time a client
BRANDING uses a white labeled product and sees the name attached, they
will associate it with convenience and quality and their loyalty
to our brand will increase.
• Advantage of expert work: If a producer has the focus and
expertise to make a product better then, just paying them for
the white labeling privilege they can enjoy the brand name on
their quality work.
 • Inconsistent quality: It is one of the biggest concerns with
white label branding is the consistency of the products.
• New market risk: Popular brands often try to set up in new
markets with a white labeling strategy, but this doesn’t always
work.
DISADVANTAGES • Not suitable for small brands

OF WHITE LABEL • Less control: Brands lose control of the production process
when using a white label strategy. Meanwhile, producers lose
BRANDING control of the marketing, distribution, and sales strategies for
products.
• Threat of losing customers: If quality changes as a result of
a white label strategy, brands will see loyal customers go
elsewhere.
 WHAT TO SEE IN A WHITE-LABEL
PARTNER?
• Do they share the same goals and visions as we do?
• Do they have a solid reputation based on a high standard?
• Do they have a successful track record for producing high quality products or services?
• Do they offer a clear and concise contract?
• Will they give us the opportunity to test their product?
 POINTS TO REMEMBER

 They may also be selling to SMBs: If they do, making sure there is a way that they can
ensure that they won’t poach our clients or that we won’t be in competition with them
for prospective clients.
 They can be bad and inconsistent with communication: Bad communication can
lead to problems that will build up and end in broken client relationships. We should
remember, with a white-label product or service, our brand name is on the line.
 There is little brand consistency: Making sure that our product/service provider
knows our brand and how to represent it. The white-label product should offers the
desired quality level. Specific standards or procedures, if any, should be followed.
THANK YOU