Section 11

In 2011, Tesco plc integrated with business intelligence as well as artificial intelligence to make
strong the customer segment. The “click-and-collect” policy helps adapt new customers and in
grocery items, customers easily order their needs. It is time-saving, and security-based
technology to get real-time demand on the market. The tracking of the delivery, customers can
get over their electronics devices (Bilbao-Terol, 2019). The online protocol helps to perform
operational activities in a quick process.
The implementation of business intelligence tracks customer buying behavior. By proving the
hotspot or wifi technology Tesco counts the on store timing of each customer. Once the customer
enters the server AI technology searches the customer preferences and observes the searching
items. According to the search, item AI technology provides the text message or advertisement
pop-ups or emails to the customer by that searched product (Inì, 2019). This process makes the
customer aware of the product, availability of the product and offers on that particular product.

Section 12

Artificial intelligence supports in-store digitization experience to get self-service outlets and cash
counters. Tesco can monitor the inventory, and employee’s performances. The proposed plan of
implementing artificial intelligence helps to construct the inbound and outbound logistics on the
value chain. The creative AI technology research provides better knowledge about understanding
big-data. The new technologies help in preventing frauds, and operational risks (Flanding, 2018).
The retailers and stakeholders are connected through AI technology by making profits. The
financial and non-financial capital costs are monitored through AI technology. In Tesco by
implementing this technology reduce the labor cost, transpiration cost, and inventory cost.
Entrepreneurs of any business understand the importance of technology along with operating
phenomena. By integrating the AI technology Tesco maintains the retail and online stores
efficiently and effectively. Machine learning or BI integration helps to understand the
behavioristic manner of trade policies and government agreements. It helps to analyze the
business values, challenges, suggestions, and feedback.
References

Bilbao-Terol, A., Arenas-Parra, M., Alvarez-Otero, S. and Cañal-Fernández, V., 2019.

Integrating corporate social responsibility and financial performance. Management Decision.

Flanding, J.P., Grabman, G.M. and Cox, S.Q., 2018. The Technology Takers: Leading Change in
the Digital Era. Emerald Group Publishing.

Inì, P., 2019. Artificial intelligence in italian manufacturing: growth potentials and criticalities.