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    Tarun Dhir
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    This document contains a market survey questionnaire for the cement industry. The 16-question survey is aimed at cement dealers, retailers, and sub-dealers and asks about their business details, preferred cement brands, factors influencing customer purchases, competition in the cement market, and evaluations of various cement companies' advertising, sales promotion, and service. Respondents are asked to provide contact information and answer multiple choice and open-ended questions about turnover, products carried, reasons for brand preferences, hindrances to cement sales, and ratings of different companies' promotions and customer service.

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    This document contains a market survey questionnaire for the cement industry. The 16-question survey is aimed at cement dealers, retailers, and sub-dealers and asks about their business details, preferred cement brands, factors influencing customer purchases, competition in the cement market, and evaluations of various cement companies' advertising, sales promotion, and service. Respondents are asked to provide contact information and answer multiple choice and open-ended questions about turnover, products carried, reasons for brand preferences, hindrances to cement sales, and ratings of different companies' promotions and customer service.

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    24 views3 pages

    Questionnaire

    Uploaded by

    Tarun Dhir
    This document contains a market survey questionnaire for the cement industry. The 16-question survey is aimed at cement dealers, retailers, and sub-dealers and asks about their business details, preferred cement brands, factors influencing customer purchases, competition in the cement market, and evaluations of various cement companies' advertising, sales promotion, and service. Respondents are asked to provide contact information and answer multiple choice and open-ended questions about turnover, products carried, reasons for brand preferences, hindrances to cement sales, and ratings of different companies' promotions and customer service.

    Copyright:

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    QUESTIONNAIRE MARKET SURVEY ON CEMENT INDUSTRY

    Dear Sir/Madam, I am conducting a survey on behalf of ultra tech cement as a part of my summer training project. I would be extremely benefited if you answer the following questions.I assure you that the information provided by you will be used for my project work only. NAME: _ _ _ _ _ _ _ _ ADDRESS & CONTACT NO. : _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __________ YOU ARE A: >DEALER >RETAILER >SUB DEALER Q1. WHAT IS THE NAME OF YOUR FIRM? ANS. Q2. WHAT BUSINESS ARE YOU DOING? ANS. Q3 For how many years you are engaged in this business? 0-3 years __ b. 3-7 years__ c. 7-15 years__ d. Above 15years __ e. Exactly__ Q4. DO YOU HAVE SOME OTHER OUTLET IN PATIALA? ANS.(a) YES (b) NO Q5. WHAT IS THE TURNOVER AND INVESTMENT OF YOUR FIRM? ANS. Q6. What kind of building materials do you keep? a. Cement only. __ b. Cement, Sand, Bricks & Chip stones. __

    c. All of the above with other hardwares & paints. __ d. Specify if any other. ______________________________ Q7. HAVE YOU EVER THOUGHT OF CHANGING THE BUSINESS. IF YES IN WHAT AREA.? ANS. .(a) YES (b) NO If yes, then which are those brands? Why? Q 8According to you, who influences a cement customer purchase most? Q 9. When a customer asks for a particular brand do you try selling other brands? Yes ( ) No ( ) If yes, then which are those brands? Why? Q 10 Out of the current brands I mostly prefer (state reason)? a. Ultratech Cement ___ b. ACC Cement ___ c. Lafarge Cement ___ a. Birla Cement ___ other_________ e. Ambuja Cement f. Specify if any

    I prefer it because_________________________________________________________

    Q11. DO YOU THINK THAT THERE IS MORE COMPETITION IN CEMENT MARKET? ANS. Q12 . HOW DO YOU COMPARE THE BUSINESS OF CEMENT WITH THAT OF OTHER IN RESPECT OF (1) INVESTMENT (2) TURNOVER ANS. Q13. WHAT ARE THE HINDRANCES YOU VISUALISE IN CEMENT SALES ANS. Q14 WHOSE ADVERTISEMENT YOU LIKE THE MOST? ANS. (a) ULTRA TECH (b) AMBUJA (c) ACC (d) JAYPEE (e) INDIA (f) OTHERS

    Q 15. Advertising / Sales Promotion (Write poor/ok/good/very good in the appropriate blank) Name of TV Radio Wall/Shop Sign Press Gifts Any company Painting Board Other ULTRA TECH Ambuja ACC Q 16. Service (Write poor/ok/good/very good in the appropriate blank) Company Regular Behaviour of Visits by Accounting Packaging Name availability company company system of cement representatives representatives UltraTech Ambuja ACC JP Binani BirlaSamrat Date: Place: .. ... (Surveyors Signature

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