Questionnaire

NAME AGE OCCUPATION ADDRESS YEARS

PHONE NO. E-MAIL ID.

1. What is the approximate annual turnover of your manufacturing company/firm? a. Less than Rs. 10,00,000 b. Rs. 10,00,001 Rs. 25,00,000 c. Rs. 25,00,001 Rs. 50,00,000 d. Rs. 50,00,001 Rs. 1 Crore e. Rs. 1 Crore Rs. 3 Crore f. Above Rs. 3 Crore 2. Since how many years have you been purchasing cement for manufacturing precast products? a. 0 2 years b. 3 5 years c. 6 10 years d. 11 15 years e. Above 15 years 3. On an average, what approximate quantity of cement do you purchase monthly? a. Less than 17 tons b. 17 to 50 tons c. 51 to 100 tons d. 101 to 250 tons e. More than 250 tons

4. For what purpose do you purchase cement? a. Kerb stones b. Paver blocks c. Cement blocks d. Electricity-poles e. Fencing poles f. Pressure pipes g. Non-pressure pipes h. Small articles i. Other ___________________________________________ 5. Which brand(s) of cement do you purchase regularly? Also rate them (1-Excellent, 2-Very good, 3-Good, 4-Average, 5-Poor) on the basis of the overall quality of the product: (Tick multiple options if necessary) a. Ambuja ____ b. UltraTech ____ c. JK Lakshmi ____ d. Tata Shudh ____ e. Binani ____ f. Hathi/Siddhi ____ g. Birla Chetak ____ h. Sanghi ____ i. JayPee ____ j. Kamal ____ k. Coromandal King ____ l. Other __________________ ____ 6. Which channel do you use to purchase cement? a. Trade channel b. Non-trade channel 7. What factor affects your choice while purchasing cement? Also rank them: 1 being the most important, 2 being little less important, 3 being lesser important and so on. CHARACTERISTIC RANK a. Brand image ____ b. Price ____ c. Compressive strength ____ d. Consistency ____ e. Color ____ f. Availability ____ g. Packaging ____ h. Others ____________________ ____

8. Which type of cement do you use for making precast products? a. OPC 53 b. PPC c. Other ________________ 9. Are you aware of Tata Shudh OPC 53 cement? a. Yes b. No (IF NOT AWARE, QUESTIONNAIRE ENDS HERE) 10. From where did you come to know about Tata Shudh OPC 53? a. Other Tata Shudh cement users b. Dealers/contractors c. Advertisement fliers/television/newspapers d. Friends/family e. Internet - website 11. Please fill the following details for the brands of cement that you use? Presently using Since how many Used in past but not For how many months now months

(IF NOT USED TATA SHUDH OPC 53 EVER, QUESTIONNAIRE ENDS HERE) 12. If you used Tata Shudh OPC 53 in the past, why did you now stop using it? a. Product quality issues b. Product usage issues c. Packaging issues d. Price unaffordable e. Non-availability of material f. Other ______________________________________________ 13. Would you like to start using Tata Shudh OPC 53 again in the future? a. Yes b. No 14. What attributes do you relate Tata Shudh OPC 53 with? (Tick all that are necessary) a. Good quality b. Consistent c. Competitive price d. Easily available e. Brand image f. Other ___________________

15. Rate from 1 to 5 the characteristics given in Question 7 based on your satisfaction level for Tata Shudh OPC 53 and another brand of cement which you use/used? Characteristic Brand image Price Compressive strength Consistency Color Availability Packaging Other ____________________ Tata Shudh OPC53

16. Would you recommend Tata Shudh OPC 53 to someone who wants to buy cement? a. Yes b. No 17. According to you, which cement can be an alternative to Tata Shudh OPC 53? (Tick only one) a. Ambuja b. UltraTech c. JK Lakshmi d. Binani e. Hathi/Siddhi f. Birla Chetak g. Sanghi h. JayPee i. Kamal j. Coromandal King k. Other ______________