BIBLIOGRAPHY:

Books:

 Swapna Pradhan;” Retailing Management” published by Tata McGraw Hill, New

Delhi.
 Chethan Bajaj, RajnishTuli, Nidhi Varma Srivastava;” Retail Management” published
by oxford University Press.

ARTICLES:
 Westbrook, sources of retail management, journal of retailing, Greenwich: Fall 1981.

Vol. 57, Iss.3, p. 68 (18 pp.).

 Arnold, M.J., & Reynolds, K.E. . Journal of Retailing, 2003, Vol. 79, Iss. 2, pp. 77-

95.

 David K. Tse and Peter C. Wilton, Journal of marketing Research, Vol. 25, No 2

(May, 1988), pp. 204-212.

WEBLIOGRAPHY:
1. www.plywoodindustry.com
2. www.scribd.com
3. www.woodindustry.ca
4. www.industrialwood.com
5. www.indiawood.com
 ANNEXURE

1. Name :

2. Address :

3. Gender : A. Male [ ] B. female [ ]

4. Age : A. Less than 18 years [ ] B. 18-30 [ ]

C. 31-50 [ ] D. More than 50years [ ]

5. Education qualification:

A. SSLC [ ] B. PUC [ ]

C. Degree [ ] D. Post-graduate [ ]

6. Occupation:

A.Professional [ ] B. House wife [ ]

C. Student [ ] D.Business [ ]

7.Which feature of Somayaji wood Product attracts you the most?

a) Quality b) Quantity

c) Price d) Service
8. Are you satisfied with the Price of Somayaji Wood Products?

a) Highly satisfied b) Satisfied

c) Dissatisfied d) highly dissatisfied

9. Are you satisfied with the Quality of Somayaji Wood Products?

a) Highly satisfied b) Satisfied

c) Dissatisfied d) highly dissatisfied

10. Which type of plywood has highest sale in below four varieties of Somayaji Wood
Products?

a)Soft plywood b) Hard plywood

c) Marine plywood d) Tropical plywood

11. Are you satisfied with the services provided by Somayaji Wood Industries?

a) Highly satisfied b) Satisfied

c) Average d) Dissatisfied

12. Are you satisfied with the level of Quantity of Somayaji Products?

a) Highly satisfied b) Satisfied

c) Dissatisfied d) highly dissatisfied

13. Since how long time you are buying the Somayaji Wood Products?

a) Below one year b) More than one year

c) Five year d) More than five year

14. How is the Executive behaviour with you while dealing with the shipment?

a) Excellent b) Good

c) Average d) Poor

e) Very bad

15. What are the main reasons to choose Somayaji Wood Products?

a) High Quality b) High Quantity

c) Low Price d) Good service

16. Are you facing any problem with Somayaji Wood Products?

a) Yes b) No

17. If yes, what are the problems facing from the Somayaji Wood Industry?

a) Profit margin b) Supply

c) Services d) Quality

18. How do you rate your Experience towards Somayaji Wood Industry?

a) Excellent b) Satisfied

c) Average d) Poor

e) Very bad

19. Whether Somayaji Wood Industry accept feedback from the Retailers?

a) Yes b) No
20. Are you satisfied with the sales promotion process followed by the Somayaji Wood
Industries?

a) Highly satisfied b) Satisfied

c) Average d) Dissatisfied

21. How is the supply of Somayaji Wood Products?

a) Very fast b) Fast

c) Average d) Slow

e) Very slow

22. Does Advertisement of Somayaji Wood Products helps you in gaining the sales?

a) Yes b) No

23. If yes, through which media you gained the maximum sales?

a)Newspaper b) Stickers

c) Social media d) Window Advertisement

24. Do you find any damage goods from Somayaji Wood Products?

a) Yes b) No

25. Are the Somayaji Wood Industry Executives accepts the damaged goods after the
shipment?

a) Yes b) No
26. Who are the toughest competitors for Somayaji Wood Products?

a) RR Product Boards b) AK Product Boards

c) Kanara Product Boards d) Karavali Product Boards

27. Which basis do you compare Somayaji Wood Products with other Competitors Products?

a) Quality b) Quantity

c) Price d) Service

28. How is the Present Marketing condition about Somayaji Wood Products?

a) Excellent b) Good

c) Average d) Bad

29. Which mode of payment that you prefer for making payments to Somayaji Wood
Industries?

a) Cash b) Card

c) Cheque d) Other

30. Are you satisfied with distribution system of Somayaji Wood Industry?

a) Highly satisfied b) Satisfied

c) Average d) Dissatisfied

31. Have you received any extra rewards from Somayaji Wood Industry for the highest sales?

a) Yes b) No