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  • Questinnaire Sample Bba

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    KM PUNK
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    The document is a marketing questionnaire about hatchback cars. It contains 9 multiple choice questions about respondents' ownership and preferences for hatchback cars. Questions ask if the respondent owns a hatchback, their satisfaction level, what brand they own, if they would switch brands for additional features, what type and price range of car they are considering. It also asks them to rate the importance of factors like price, fuel economy, and safety on influencing their purchase decision. It collects demographic information like age, gender, occupation and income level. The purpose is to collect data for a student's marketing project on the hatchback car segment.

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    qna

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    Questinnaire sample bba

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    The document is a marketing questionnaire about hatchback cars. It contains 9 multiple choice questions about respondents' ownership and preferences for hatchback cars. Questions ask if the respondent owns a hatchback, their satisfaction level, what brand they own, if they would switch brands for additional features, what type and price range of car they are considering. It also asks them to rate the importance of factors like price, fuel economy, and safety on influencing their purchase decision. It collects demographic information like age, gender, occupation and income level. The purpose is to collect data for a student's marketing project on the hatchback car segment.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    87 views2 pages

    Questinnaire Sample Bba

    Uploaded by

    KM PUNK
    The document is a marketing questionnaire about hatchback cars. It contains 9 multiple choice questions about respondents' ownership and preferences for hatchback cars. Questions ask if the respondent owns a hatchback, their satisfaction level, what brand they own, if they would switch brands for additional features, what type and price range of car they are considering. It also asks them to rate the importance of factors like price, fuel economy, and safety on influencing their purchase decision. It collects demographic information like age, gender, occupation and income level. The purpose is to collect data for a student's marketing project on the hatchback car segment.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Questionnaire

    Declaration:
    Dear Sir/Madam,
    Dear respondents I am student of UPES pursuing BBA (Oil & Gas Marketing)
    degree. As part of my curriculum I am required to do a marketing project on the
    hatchback segment of car and all responses given by you will be strictly kept
    confidential and used for academic purpose only.

    Q1. Do you own a hatchback car?


    (a) Yes (b) No (if no…… tick any
    of the following)
    (a) Planning to have a hatchback car (b) Not interested in having a hatchback car
    Q (1.1). If yes, what is your overall satisfaction level with your car?
    (a) Highly Satisfied (b) Satisfied (c) Undecided
    (e) Dissatisfied (f) Highly Dissatisfied
    Q2. Which brand of car do you own?
    (a)Marti Suzuki (b) Hyundai (c) Ford
    (d)Tata (e) Toyota (f) others (please specify)
    ________________
    Q3. In future would you like to switch to another brand having additional features?
    (a)Yes (b) No (c) Yet not decided
    Q (3.1) If yes, what is your level of switching?
    (a) Extremely high (b) High (c) Moderate (e) Low (f) extremely low
    Q4. Which type of car engine would you like to prefer?
    (a) Petrol (b) Diesel (c) Others (please specify) ____________
    Q5. What price range you are considering?
    (a) 1 -3 lakh rupees (b) 3 -5 lakh rupees (c) 4 - 7 lakh rupees
    (d)Above 7 lakh
    Questionnaire
    Q6. Scale the factors which would influence your purchasing decision?
    Not a factor Rarely Sometimes Others Highly
    1 2 3 4 5

    Price
    Space
    Fuel Economy
    Comfort
    Brand Name
    Easy Handling
    Safety Features
    Engine Performance
    Stylish Look
    Durability

    Q7. You will prefer car manufactured by?


    (a) MNCs (b) Indian origin based companies (c) Not a factor
    Q8. Do you prefer to have a test drive before buying a car?
    (a)Yes (b) No
    Q9. What do you think hatchback segment of car is the preferred choice of Indian
    middle class family?
    (a)Yes (b) No (c) Can’t say
    PERSONAL DETAILS:
    Age:
    Gender:
    Marital Status:
    Occupation: (A).Govt&Banks (B).Private (C).Academic/Education
    (D).Entrepreneur
    Qualification:
    Annual Income:
    E-mail –id:
    Thank you for giving your Valuable Time!!!

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