Questionnaire

BRAND-POSITIONING OF BIRLA SAMRAT CHETAK CEMENT

Note: - According to your opinion please Rank 1 to 6

Name: Address: Telephone No:(M)

According to your Preference rank the cement companies.

(A) Birla Samrat Cement (B) Ambuja Cement (C) Ultratech Cement ( ) ( ) ( ) (D) Binani Cement (E) J.K. Cement (F) Shree Cement ( )

( ) ( )

Is

Birla cement preferred the most?

1. 2. 3. 4. 5. Totally Agree Partially Agree Neither Agree or Disagree Partially Disagree Totally Agree

Are you satisfied packaging quality of the product? Yes no

What is your view about the techinal service of the company?

1. 2. 3. 4. 5.

Excellent Great Good Fair Not so Great

What do you feel about the performance of the product?

1. 2. 3. 4. 5.

Excellent Great Good Fair Not so Great

11 the product holding brand image according to you ?

Excellent/Best/Better/Poor/Worst

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How would you rate the following factors of Birla Samrat on a Scale of 4 as 5 Most Appropriate 4- Appropriate 3- Moderate 1- ok 0 Cant say

Is the Price of the product is reasonable? Yes no

What is the Product Quality according to you? - Excellent/Best/Better/Poor/Worst. Promotional analysis a) Have you seen the Advertise of Birla Cement [Y]/[N] if yes then b) Kindly Rate how persuasive you find the Advertise of Birla Cement 5 Excellent 4 High 3 Moderate 2 Poor 1 Neutral/Cant Say

What is the products Availability Factor in the market? 5 All time 4 Easy 3 3 Moderate 2 Poor 1 Cant Say