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Dealer Based Questionnaire

Sir, I am doing a brief survey to find out the dealers preference for cement. I would be grateful to you if you could spare a few minutes to participate in it. Thank you for your co-operation. (N.B. - Please read the instructions and accordingly fill up the questionnaire) 1. What is the nature of your shop? [Please tick mark]
Cement outlet

Cement cum hardware 2. What brands of cement do you sell? [Please tick mark] Adhunik Cement Topcem Cement Jaypee Cement Birla Cement

Ambuja Cement

Star Cement

JK Cement

ACC Cement

Lafarge Cement

 Others

3. What are the grades you are dealing with? [Please tick mark]

OPC (43 grade cement)

OPC (53 grade cement)

PPC

All of the above

4. Which grade has more sales? [Tick mark any one]

43 grade

53 grade

33 grade 5. Rank the following brands of cement in terms of sales? (Rank the following, Rank 1=most important, Rank 2 =important, Rank 3=least=important) Rank Adhunik Cement Topcem Cement Jaypee Cement Birla Cement

Ambuja Cement Star Cement JK Cement ACC Cement

 Lafarge Cement Others 6. What factor do you think is important while selecting a cement brand for stocking? ? (Rank the following, Rank 1=most important, Rank 2 =important, Rank 3=least=important) Rank Profit margin Consumer Preference Stock availability Incentives Credit period Product quality Sales Representative
Engineers/architect

Contractors Brand Image

Recommendations

7. According to you what influences your customers decision to purchase cement? (Rank the following, Rank 1=most influenced, Rank 3=least influenced) Rank Price
Brand image

Reliability Availability

8. Does your customer prefer to go for another brand in case of non availability of his preferred brand? Yes No

9. Rate the following cement brands in terms of the following attributes? (Rank the following, Rank 1=Highest, Rank 5=lowest)

Brand name Trade promotion

Quality

Profit margin

Ads

Personal Information:

Dealer's name:

Age: Location:

Thank You