Professional Documents
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Mcdonalds US Vs Thailand
Mcdonalds US Vs Thailand
Presented by:
Praephan Ratana-amornpin
Trevor Munro
Margaret Hill-Skinner
Introduction
• Largest fast food chain in the world
• Our focus:
– McDonald’s America
– McDonald’s Thailand
Mission Statement
• QSC&V
– Quality
– Service
– Cleanliness
– Value
Company Profile
• Founded in 1940 in San Bernardino, CA
by Dick and Mac McDonald
• Began franchising in 1955 with
implementation of “speedee service
system”
• Currently found in 120 countries and
serve 54 million people daily
• Over 30,000 stores worldwide
Company Profile
• Is the largest fast-food chain in the
world
• Typically owns the property it’s
restaurants are on, and collects rent
from franchisee’s
• Reported worldwide revenue of $20.46
billion in 2005
• Constantly altering menu or adding new
items
Target Market
Threats (cont.)
• Criticism –
contribute to
obesity, and other
health problems
McDonald’s Thailand
McDonald’s In Many Countries
McDonald’s Thailand Profile
• Pies
– Pineapple pie
– Corn pie
– Taro pie
Similarity and Differences
• Have almost the • McDonald’s in
same product line as Thailand have
USA and also adapt different foods and
to Thai tastes desserts
– Examples: – Doesn’t have Snack
• Claypot Wrap
• Chicken & Rice – But have pineapple
• McNugget Seaweed pie, taro pie, and corn
Shake Shake pie
• Chicken menu
Target Market
• Thailand Overview • McDonald’s Target
– Minimum wage is 50 – Teenagers and young
cents an hour kids
– Start monthly income – Medium to High
of 200 dollars Income
– Regular meal cost – Average monthly
about 50 – 75 cents income of 250-300
dollars
– Each meal cost at
least one dollar
Site Selection
• Central Business District
– Downtown Bangkok which is capital of
Thailand
• Shopping center
• Free-Standing
SWOT Analysis
• Strengths
– Varieties of Product line
• Burgers
– Chicken, Fish, Beef, Pork, and Rice Burgers
• Salad
– Fruits salad and vegetables salad
• Deserts
– Pies and ice-cream
• Drinks
– Soda, milkshake, coffee, and tea
SWOT Analysis
• Weaknesses
– Prices
• Minimum wage is 50 cents an hour…..
• Average cost of food is 50-75 cents…..