SUCCESS AND

FAILURE OF
BAJAJ…..

BY:
SHARMISHTA
BAJAJ INTRO………
BAJAJ CHETAK………
 Launched in the year 1972

 Named after the legendary stallion of the

Rajput king Maharana Pratap.

 Known for the reliability and sturdiness.

 Promoted along the base line " Hamara

Bajaj“.
BAJAJ CHETAK
FEATURES………
 reasonable price.

 low maintenance cost

 A tough body

 good resale value

 The most important rided on a value system.

FAILURE STORY………
 Quoted by Rajiv bajaj " Any one who clings
to the past is a failure".
 Chetak lingers in the form of " Back Pain".
 Brand forgot the customers, another case of
Marketing Myopia i.e failed to understand
the changing perception of the customers
towards scooters.
 Bajaj never did anything with the product.
For 40 years Chetak had the same look, same
quality and style.
CONTI………
 " Tilting the chetak to the side for starting "
was a common joke. The company didn’t do
anything for that.
 Product had serious problems like starting
trouble and riding comfort.
 There was nothing wrong with distribution
and the pricing was very reasonable. The
major problem was in the first P : Product.
 The major reason was somebody have just
beat the Bajaj........ the customer!
BAJAJ PULSAR
 Launched in the year 2001
 Almost first in  motorcycles with higher
capacity
 Launched with 150 cc spark-ignited four-
stroke engine which made 12 bhp of max
power.
BAJAJ PULSAR
FEATURES………
 150 cc air-cooled, single-cylinder, petrol, spark-ignited four-
stroke engine which made 12 bhp of max power.

 Electric Start (ES) was also offered as an option on the bikes.

 Highly masculine outlook with sporty dashing structure gives

the complete satisfaction of dare riding.

 Its comfort statement includes front telescopic suspension,

Nitro X - Nitrogen assisted rear gas shockers with triple rated
spring.

 Parking lights and an aircraft-type fuel tank lid.

 OTHER SALIENT FEATURES
CONTI……… 

 High Oil Temperature indicator

 Low Battery Voltage indicator
 Choked Air Filter indicator
 Low Engine Oil Level indicator
 High beam is a clear lens parabolic lamp
 Low beam is a ellipsoidal projector lamp
 Front and Rear tubeless tyres
 Highest power output of 20 PS
SUCCESS STORY………
 Had various technical up gradation from time to time.
 Generation next technology included in the package
of the equipments of this high flying bike is the
revolutionary digital biking.
 Look-wise it attracts young blood because of its
masculine features.
 The mileage factor is also impressive as compared to
other 150cc bikes.
 Low maintenance.
 First to bring the power engine.
 Have a good fuel capacity when it comes to long
distance tours.
CONCLUSIONS:
 To conclude Bajaj has a good capacity as
compared but it need to improve its research
and development and should therefore have
a technical up gradation from time to time as
per the requirement of the changing world.
 Bajaj till now has suffered only and only
because of its R&D so change is required in
this section.