PROFILE OF THE

ORGANISATION
1.1BACKGROUND OF THE ORGANISATION

1.1.1.COMPANY PROFILE

Established in 1971 and with over three decades of market research

experience, IMRB International is a pioneer in India in various research areas.

IMRB is a member of the Kantar Group, part of the WPP company. Kantar is one

of the world’s largest consumer insight networks. Associated with a group of

international market companies such as the British Market Research Bureau

(BMRB) and Millward Brown International, IMRB International operates out of

thirteen cities in India and has associate offices in Sri Lanka, Bangladesh and

Nepal, Egypt, Hong Kong, Japan, Malaysia, Netherland, Saudi Arabia, UK.
1.1.2.THE KANTAR GROUP
The Kantar group was established in 1993, a London based holding company

responsible for WPP's worldwide information and consultancy interests. Kantar,

is the world's largest survey organization and is ranked 3rd overall. It comprises

three global research businesses - Research International, Millward Brown and

Kantar Media Research and four regional ones - BMRB International, IMRB

International, Goldfarb and Winona. Each is a leader in its own area of expertise

or specialization. The research studies in over 130 countries. The Kantar group

specialized in: Qualitative and Quantitative Research, Tracking Studies,

International Research, Predictive Modeling, Media Measurement, Strategic

Research.
 1.2 IMRB INTERNATIONAL DIVISIONS
IMRB International has been offering over 30 years of specialist research

services to clients in India and overseas on products and services covering the

entire gamut of business and industry. IMRB International today, operates out of

its five full service offices in Mumbai, Delhi, Calcutta, Chennai and Bangalore

and is supported by 15 other regional centers for collection of survey

information that literally span the entire country. IMRB is able to provide the

highest quality of professional services to the utmost satisfaction of clients

which include the small medium and large scale industries, the government and

public sector units, multinational corporations and international companies that

are eyeing the highly promising Indian market.

 1.3.SERVICES OFFERED AT IMRB
The depth and breadth of services that IMRB provide are extensive and
includes research and advisory services in the following areas:

Advertising,

promotion and media research

B2B and Industrial Research

Brand Research

Customer Satisfaction Research

Corporate and Employee Research

Channel and Retail Research

Product and Packaging Research

Pricing Research
INTRODUCTION
TO THE PROJECT
 2.1.INTRODUCTION TO THE PROJECT
CITY POTENTIAL
These days IT is crucial to the majority of businesses. Almost all companies use

IT to some extent, making it important for employees to have proficient

knowledge in the area. It is not longer just IT jobs where staff need a good

knowledge of IT. Almost all office based jobs are now almost entirely based

around computers and IT. Most admin tasks in any business are now performed

through the use of IT and for the large part the traditional numerous filing

cabinets are gone. IT can be complex, especially in businesses that use it to a

large degree, and as with all technologies there will be things that go wrong.

Therefore support staff who can solve any issues are useful.
 2.1.1 OBJECTIVES OF THE PROJECT

The objective of the Project is to understand the Information Technology

adoption among large Businesses in India. The findings of this research would

help leading IT vendors to offer better IT products and services for businesses

In India. The IT department and processes need to be managed for IT to have

the best possible impact on a business. Things need to be in place so the

Business can make the most of the advantages IT offers.

 2.1.2 THE TARGET GROUP

The target Respondent must at the level of Proprietor, Branch Manager, Office

Head, General Manager IT, IT Head, CEO/CIO/CTO, Managing Director,

Chairman. The Person is Responsible for Decision making on procurement and

Commissioning of IT Hardware, Software and IT Services for the Corporate

Office or Head Office. The Organization must have number of Employees

exceeding 500 or less than that of 500 and it must have at least 50 Computers

in the entire Organization.

 2.2.INTRODUCTION TO THE PROJECT
INDIAN AUTOMOTIVE STUDY
The Indian automobile industry, especially the four wheeler segment

has transformed into one of the most competitive as well as dynamic

industrial domains in the world today. There is immense potential in

the Indian demographics, which supports an increasing demand for

quality cars of various types. This is the reason why more and

more foreign brands and cars manufacturers are venturing into

trying their luck in India.

2.2.1 OBJECTIVES OF THE PROJECT

The presented project report aims to present a detailed analysis of the

Indian four wheeler industry as well as the offerings of various

Automotive Brands.
 2.2.2 THE TARGET GROUP

The target Respondent must be the Owner of Cars or Intended to

Purchase one.The Respondent can be a male or female within the age

Group of 20-59,and must have a valid Driving License and should also

have passed Secondary School Examination. In case of Owner he must

drive his/her car at least 50 percent or more, and the car must be owned

Privately which must be Purchased within 1st January 2009 to 30th June 2010

While in case of Intender there should not be any car in their household and

he must intend to purchase the car within 1st June 2010 to 31st Dec 2010.
RESEARCH METHODOLOGY
 3.1. RESEARCH DESIGN
“A research design is the arrangement of condition for collection
and analysis of data in a manner that to combine relevance to
research purpose with economy in procedure".

Research design is a conceptual structure within which research is

conducted. It constitutes the blueprint for the collection,

measurement and analysis of data. Research design is needed

because it facilitates the smooth sailing of the various research

operations, thereby making research as efficient as possible,

yielding maximum information with minimum effort, time and

money. Research design stands for advance planning of methods to

be used for collecting the relevant data and the techniques to be used in

their analyses. Preparation of research design should be done with great

care as any error may upset the entire project. Therefore it is imperative

that an efficient design must be prepared before starting research operations.

The design helps the researcher to organize his ideas in a form whereby it will

be possible for him to look for flaws and inadequacies. The following points

are considered for research design of our objective.