BEHAVIOR PATTERN OF CONSUMER

WHILE BUYING A CAR

Prepared by:
Amit Parmar
Harsh Jani
Mithilesh Thacker
Pratik Patel
Payal Popat
Raviraj Soni
Shrey Shah
 FACTORS IDENTIFIED
 Price
 Brand image
 Features
 Style / Appearance
 After sales service
 Time of delivery
 Promotion
 BUYING PATTERN OF SMALL/MIDSIZE
CAR
 Presentation by salesman FACTORS RATING RANK

Price 2 6
 Sometimes confused
Brand 7 3
 Average visits to showroom
Features 5 5
before final purchase
Appearance 9 1
 Impact of friends and family
Delivery Time 8 2

 Selection between petrol After Sales 5 5

Service
and diesel car
Promotion 6 4
BUYING PATTERN OF LUXURY CAR
 Statistics:
 79% Growth last year
 Sells 3000 units per year
 No 1 luxury car seller in India

 Brand Loyalty / Repeat Purchase

 E-class & C-class
 Price is more important than feature
 INDIVIDUAL RATINGS SMALL CAR
SEGMENT
FACTORS AMIT HARSH PAYAL MITHILESH SHREY PRATIK RAVIRAJ AVG. RANK

Price 10 8 9 9 9 9 8 8.85 1

Brand 9 5 8 10 4 10 8 7.71 3

Features 9 7 9 8 9 8 6 8 2

Appearance 7 6 8 7 7 7 7 7 4
Delivery 6 5 5 5 8 7 3 5.57 7
Time
After Sales
Service 5 6 5 6 8 6 5 5.85 5

Promotion 5 5 6 6 3 7 8 5.71 6
 INDIVIDUAL RATINGS LUXURY CAR
SEGMENT
FACTORS AMIT HARSH PAYAL MITHILESH SHREY PRATIK RAVIRAJ AVG. RANK

Price 2 5 3 7 5 9 5 5.14 6

Brand 10 9 9 10 8 10 8 9.14 1

Features 9 8 9 8 9 9 6 8.29 3

Appearance 10 7 9 8 9 8 8 8.43 2
Delivery 4 6 3 6 6 7 5 5.29 5
Time
After Sales
Service 8 7 7 5 7 7 6 6.71 4

Promotion 6 4 5 4 2 5 7 4.71 7
THANK YOU