Branding Task

Lydia Welsh, Alex Reid and Anna

Clarey
 Profiling
 Demographic profile of our audience;
Gender- Female
Race- Caucasian
Age- 30 to 45
Socio-Economic Status- B to C2

 Psychographic profile;
Mainstreamers!

OINKY- One Income No Kids Yet

MUPPIE- Middleaged Urban Professional
YUPPIE- Young Upwardly Mobile Professional
 Brand Identity
Our brand, ‘Aphrodite’, is meant to promote romance for the consumer,
and make them feel that by eating the chocolate they are consuming
something feminine.

The slogan ‘Make Love Happen’, is an indication of the power the

consumer could have if they bought the product, therefore giving them
an incentive to purchase the product.
 TV Advert Outline
• Narrative;
There’s a scene similar to Bridget Jones, an ordinary living room with a
young woman lying on her sofa watching TV, she’s in her pyjamas
drinking wine with the lights down and a blanket. The doorbell rings and
Mr B comes in topless with a box of ‘Aphrodite’ chocolates; ‘would you
like an Aphrodite?’
He then takes the young woman out for the evening, she is now very smart
in a nice dress, then the slogan comes up - ‘Make Love Happen’.