The Miami Project to Cure

Paralysis
By
Cesar Arevalo
Evelyn Hall
Fritz Phanord
Luc Jean-Francois
 Definition and History of Miami
Project
• Miami Project: world’s largest spinal cord injury
and research center
• Was founded in 1985
• Develop innovative treatment techniques and
research
 Miami Project Mission
Statement
• “ find a cure for spinal cord injury”
 Miami Project Business Model

• Nonprofit organization
• Raise funds for spinal cord research
 How does Miami Project make
money?

• Donations
• Fund raising events
• Contracts
• Grants
Miami Project short term and Long
term

• Raised over $275 million since its inception

• Efficient operations: 14% overhead, 86% research
• Short term: seems to be financially healthy
• Long term:
• uncertainty due to decrease in funding
• No cure for spinal cord injury after 22 years
 External Environment
Opportunities Threats

Recession
Economy
Competition for funding
Easier to raise funds
Technology

Government reduce
Political/Legal funding

Awareness in
Socio Cultural
philanthropy
Migration of young
Demographic
scientist to private sectors
Global reach Competition
Globalization

Hurricanes
Natural Environment
Natural disasters
 Porter’s Five Forces
High
Threat of • Easy start-up
Entry

High
• Dependency on donations
Power of Power of
Suppliers Rivalry Buyers

Low
• Waiting for a cure
High
• Competition for funding

Substitutes
Low- Moderate
• Alternative medicine
 Miami Project’s Internal
Environment
Revenue: 16 Million
Plant: 20 research Labs Equipment:
Scientific equipment

Tangible
Brand : Global recognition
Relationships: Philanthropists , scientific
community, and corp. sponsors
Expertise: Scientific knowledge
Culture: Dedication to the mission

Intangible
Hired 125 Neuroscientist, clinicians, staff,
and volunteers

Hired top scientists

Human Resource
 Needs Competition Source of
Improvement Qualifier Competitive
Advantage

Primary Activities:

Alternative sources Yes Top facility and

Inbound Logistics
of funding expertise
Finding cure No
Operations

No cure No
Outbound Logistics

Yes Access to wealthy

Marketing and Sales
donors
Yes Strong relationships
Customer Service

Secondary Activities:

Yes Facilities and top

scientists
Infrastructure

Increase Yes Ability to recruit

Hunman Resource
compensation experts
Corporate Social Responsibility

• Non for profit organization

• No specific social responsibility outside of its
mission