Events Discussion

Event Objectives

Signature Engageme
Events nt Events
New/current
Revenue donor
engagement

Engagement Revenue
Event Objectives

Brainstorm & Discussion

Signature Engagemen • EOY leadership holiday party
• Sylvan Grove events
Events t Events • Market leadership dinners
• Service line events
• Engagement opportunities per
1.New/current prospect giving segmentation
1.Revenue donor • Principal/planned giving
engagement • Major giving
• Leadership giving
• New donors
• Annual giving
2.Engagemen • TMG/Leadership TMG?
2.Revenue
t • Others?
The Role of Events in Fundraising
and Engagement
Applies to Individual
donors and corporate
Donor Introduction

Early relationship
Stewardship &
management and
prospecting of major
engagement of
gift potential
philanthropic areas

Bolster relationship Explore philanthropic

& philanthropic interest & secure
commitment continuous support
 Foundation Revenue Lines

Individual Giving Corporations Foundations Smart Gov’t $ Strategic Events

• Grassroots to • Strategic Alliances • Planning Grants • SAMHSA/HHS • Gala
grasstops • Community Focus • Pilot funding • Public Private • Golf
• Patients • Board prospects • National funders Match • Clay shoot
• Families • Programmatic • Georgia • Department of • Innovation Series
• Women in Support Grantmakers Public Health CHIP • Leadership
Philanthropy • Cause marketing Association Grants: Women’s dinners
• Community Cares Services
• Vendor Engagement
• Sports and • FCC Telehealth
• Venture
Entertainment Funds/Startups
• Young
Professionals
Hyper Community Focus and Scalability, Health Equity, Behavioral Health, Population Health, Rural Access, Digital
Innovation/Technology, Workforce Development
Enhanced Engagement Events: Revenue
Greatest Revenue
and Engagement Opportunities Impact

Team Major & Corporate

Annual
Member Principal Partnershi
Giving
Giving Gifts p
Introduction to FDN
Leadership giving Leadership Dinners events through
recognition events other System
Leadership TMG
events partnerships

Affinity Groups Examples:

Community Sim Center
recruitment & Emergency
engagement events Preparedness Day
Sylvan Grove
appreciation events Nursing Summer
Camp
General TMG Service line
events Grateful patient
events/experiences specific volunteer
VIP Experiences days (peds patient
(ex. survivor event) bags)

Enhance stewardship and consistent recruitment and engagement

Enhanced Engagement Events:
Revenue and Engagement
• 5-8 market dinners, wealth capacity XXX
Leadership Dinners • Event ask $
• Est. Revenue

Sylvan Grove • TMG Appreciation Hospital Events

• Est. Revenue
Appreciation Events
• Innovation- technology (Catalyst by Wellstar, Innovative
Affinity Groups technology)

• Dinner With Dansby

VIP Experiences

Leadership Giving • Blue Board- Spot Awards Program

Recognition Events

Corporate • Corporate Pipeline Buildout- Relationship reach

out
 Catalyst by Wellstar is the first-of-its-kind digital health corporate innovation center and
venture fund operated within a health system to holistically address healthcare disruption by
harnessing problems, solutions, investments, and partnerships across industries

©2022 Catalyst by
Wellstar
Driving Healthcare Solutions Today
Healthcare Providers

Care Delivery
Problems
Healthcare
Industry

Catalyst
Model
Industry Technology Industry
PE/VC/Studio
Problems Solution Value

Better Care +
Better Care Market Value

10
Previous Success
Leadership Dinner Success: Feeder into Affinity groups
North Fulton (WOW)
• $10K Gala Sponsor
• FY20 Dinner – several checks + Gala
• FY21 Dinner – several checks
Paulding: Charles Brock $100,000 Sylvan Grove

Sylvan Grove Success:

North Fulton
• $10K Gala Sponsor
• FY20 Dinner – several checks + Gala
• FY21 Dinner – several checks
Paulding: Charles Brock $100,000 Sylvan Grove