Scribd Logo
Upload

Welcome to Scribd!

  • Guideline Automotive Vehicle

    Uploaded by

    soumya89
    30 views1 page
    The document provides guidelines for advertisements of automotive vehicles from the Advertising Standards Council of India. The guidelines state that ads should not portray violations of traffic rules, show speed or maneuvers that could encourage unsafe driving, or depict stunts requiring professional skills without a clear cautionary message. Advertisers are encouraged to depict safe practices like wearing seatbelts and not using phones while driving.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides guidelines for advertisements of automotive vehicles from the Advertising Standards Council of India. The guidelines state that ads should not portray violations of traffic rules, show speed or maneuvers that could encourage unsafe driving, or depict stunts requiring professional skills without a clear cautionary message. Advertisers are encouraged to depict safe practices like wearing seatbelts and not using phones while driving.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    30 views1 page

    Guideline Automotive Vehicle

    Uploaded by

    soumya89
    The document provides guidelines for advertisements of automotive vehicles from the Advertising Standards Council of India. The guidelines state that ads should not portray violations of traffic rules, show speed or maneuvers that could encourage unsafe driving, or depict stunts requiring professional skills without a clear cautionary message. Advertisers are encouraged to depict safe practices like wearing seatbelts and not using phones while driving.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    REGISTERED OFFICE & SECRETARIAT: 219 Bombay Market Bldg.

    , 78 Tardeo Road, Mumbai 34


    Tel: 23513982, 23521066 Fax: 23516863 E-mail: asci@vsnl.com Website: www.ascionline.org

    Self - Regulation Guidelines on Advertisements for


    Automotive vehicles

    Preamble

    Advertisements have a significant influence on people’s behaviour. As such, Advertisers are encouraged to
    depict advertisements, in a manner which promotes safe practices, eg wearing of helmets and fastening of
    seatbelts, not using mobiles/cell phones when driving, etc.

    Guidelines

    Specifically, Advertisements should not

    a) portray violation of the Traffic Rules,

    b) show speed maneuverability in a manner which encourages unsafe or reckless driving, which could
    harm the driver, passengers and/or general public.,

    c) show Stunts or actions ,which require professional driving skills ,in normal traffic conditions which in
    any case should carry a readable cautionary message drawing viewer attention to the depiction of
    stunts

    Chairman, Board of Governors, ASCI April 1st, 2008

    You might also like