Everything beyond travel

Target Audience
 People new to Pune specially Students and working
professionals and business professionals.
 People looking for post retirement options.
 Tourist coming to Maharashtra.
Pricing
 It will be priced at Rs.10.00.
 Printing cost will be approximately Rs.6.00.
 60% publishing cost will be recovered from
advertisements.
 More emphasis given on creating a brand image
than generating profit initially.
Promotion
 Sponsor cultural activities in various colleges and companies.
 Advertisements in newspapers and online travel portals.
 Tie up with newspapers combo offers in selected areas.
 Distributing free copies in college and companies.
 Collaborations with Indian Railways and also as a part of in-
flight services.
 Tie up with government institutions and libraries.
 Tracing out the distinguished marketing areas i.e. Yoga centers,
Osho ashram etc.
 Implementing E-connect.
Distribution
 Target small shops and diners near IT parks,
Industrial areas and colleges.
 Setup stalls in shopping malls, station, airport, bus
stops etc.
 Collaboration with travel services/agencies.
 Online subscription options with e-book download
facility.
 Tie up with colleges/corporate and provide subsidized
prices.