1.

SOCIAL NETWORKING
WEBSITES
2. VIDEO COMMERCE
1. SOCIAL
NETWORKING
WEBSITES
YAHOO!
All online SELLERs say YES! to
SOCIAL networking WEBSITES.
definitions
• A fusion of SOCIOLOGY and
TECHNOLOGY, transforming monologues
into DIALOGUES, transforming people
from content readers to PUBLISHERS.
• A supportive system of SHARING
information and services among
individuals and groups having a common
INTEREST.
 facebook

+
A free-access social website that allows
users to join networks organized by city,
region to connect and interact with
others.
 facebook

More than 77,000 friends

 More than 80% of well-
established brands use FB to
advertise and sell their products
“Every client wants to
talk about

I haven't seen this kind

of consistent fervor for
a company since
Google”
ED MONTES
who's behind Havas Digital
 what is Twitter??
• SIMPLE tools that blend the STATUS
update function of MySpace and Facebook
with the idea of a CHAT ROOM.
• People write short “TWEETS” of 140
characters or fewer. These messages are
posted to your profile, sent to your
FOLLOWERS and are SEARCHABLE on
Twitter Search
 of the
& best
Twitter
Brands
POPCAP GAMES, which produces online titles
like Bejewled 2, is using TWITTER “to actively
engage with customers in the casual &
accessible way that only social networks can
do”.

“How to communicate in 140 characters or less!

i.e. lose the business lingo & communicate
casually & show we’re real people. We’re also
beginning to appreciate just how huge and
powerful the blogosphere is!
2. VIDEO COMMERCE
what is IT ? is IT?
What
Video Commerce is the practice of using video
content to PROMOTE, SELL and SUPPORT
commercial PRODUCTS or SERVICES on the
INTERNET.
Video commercial is
designed for universal
appeal and is often
featured in conjunction
with a special promotion
involving the movie on
the videotape.
How manyDIFFERENT TYPES
does VIDEO COMMERCIAL
have?
A LOT!
Mobile video &
video mail
Why
MOBILE
VIDEO is
used in selling
online?
MOBILE VIDEO allows short-form
video CONTENT to be DELIVERED to
USERS in REAL-TIME.

It’s FAST
It’s GLOBAL :
consumers can be engaged

anywhere
anytime
 It keeps getting
BETTER:
improved network SPEEDS,
CHEAPER,
more POWERFUL DEVICES
and an assortment of
content bode well for the FUTURE.
A MATTER OF FACT
more than 100 US consumers- 42% of
mobile subscribers – have video
capable cell phones.
65% of mobile video viewers are
under the age of 35 – compared to
35% for total mobile subscribers .
A MATTER OF FACT
32% of mobile video viewers are
between 25-34 years old.
Over half of teens (54%) report
watching video on their cell phones
in bed- that’s 1.5x more likely than
average viewers.
what about
VIDEO MAIL?
 Worth 1000s words

An email can contain an IMAGE that

appears to be a VIDEO but is really
HYPERLINKED to a video on a
WEBPAGE.
It’s on the EXPLODING
verge of

TECHNOLOGICAL INNOVATION
is constantly IMPROVING video QUALITY and
SIZE. Video embedded emails will soon be a
widespread PHENOMENON.
 Consumers prefer
email: today’s webs are
especially drawn to
email that have
information or
entertaining video
content.
has made a
BREAKTHROUGH
in selling online
“i have to confess that starbucks is a
place i enjoy very much. and i know
i'm not the only one”.

jose antonio - consumer