PACHECO PROPERTIES

MARKETING PLAN AND PROPOSAL

FOR LISTED PROPERTY

1. Prepare CMA for subject property

 MLS records, private title records, Carrets, Trulia, Zillow and Redfin

2. Take pictures and video of subject property and prepare for

advertising while sign is ordered UP
 Using HD cameras
 Using HD Flip cameras
 Order yard sign usually placed within 48 to 72 hours of listing

3. Introduce property to ALL in-house Prudential agents using intra

mail 65 Agents in PDC Office and 1500 on the Westside and Valley
 Using Westside mail
 Using Valley mail
 PDC- Agent Blast
 Create emarketing flyer for all Prudential agents

4. Introduce property to ALL brokers in the area approximately 25,000

 List property in MLS
 List Property in all reciprocal boards
 Post pictures of property in MLS
 Email blast emarketing flyer to all other brokers /agents

5. Call all Buyers in Pacheco Smith- Harris Properties database

 Shop buyers Pre Approved for Loans
 Shop our Buyers under BRE agreements

6. Twitter
 Twitter property address price and bed/bath count to followers ( currently 100)
 Use Tweet Later to tweet while outside of business hours
  Use Tweet Deck to manage conversations posted
 Use Hastags to direct market to Buyers
 Use Hastags to direct market to out of state / country Buyers
 Use Hastags to direct market to local and our of area realtors
 Request office assistants / agents to RT our postings to their followers
 Advertise Public and Broker Open Houses

7. Facebook
 Post new listing in Notes section
 Post new listing in Professional Fan Page
 Post new listing in MLS IDX exchange ( FB sidebar)
 Post video tour of property on FB using TAGS
 Invite your FB friends to view our listing
 Post your property pictures in our photo album and make available to all FB community
 Advertise Public and Broker Open Houses for all Facebook Community

8. FlickR
 Post photo album to FlickR and make available to FlickR world wide
 Post property descriptions on FlickR
 Advertise Public and Broker Open Houses for all FlickR community

9. YOUTUBE
 Post video introduction of property and make PUBLIC to all YOUTUBE community
 Post segmented video clips running 3 minutes in length about the property
 Advertise showing instructions via video
 Discuss property highlights via video presentation
 Discuss pricing via video presentation
 Advertise Public and Broker Open Houses to YOUTUBE community

10. Video and Text Blogging

 Post video and text blog updates on REUBENPACHECO.COM
 Post video and text blog updates on WENDISMITHHARRIS.COM
 Post video and text blog updates on PACHECOSMITH-HARRIS.COM
11. Syndicate your property Bookmarks, Blog Posts, Tweets
 Ask.com
 Bebo.com
 Bibsonomy.com
 Blinklist.com
 Bookmarksync.com
 Connote.com
 Delicious.com
 Dig.com
 Diigo.com
 Facebook.com
 Twitter.com
 Myspace.com
 Faves.com
 Jumptags.com
 Mister-wong.com
 Multiply.com
 Newsvine.com
 Plaxo.com
 Propeller.com
 Reddit.com
 Slashdot.com
 Spurl.net
 Stumbleupon.com
 Technorati.com
 Tumblr.com
 Youtube.com
 Purple.com
 Profile.google.com
 Flippingpad.com
 Activerain.com
 Trulia.com
 Zillow.com
 linkedIn.com
 tweetlater.com
 friendfeed.com
12. Prepare color brochures for property
 Using high quality printing materials 4x6 mailers with photos
 Using high quality printing materials 8.5 x11 brochures with photos

13. Direct mail

 Target market local neighbors with 4x6 color card
 Direct neighbors to all advertised websites for property pictures and listing details

14. Schedule Brokers Open with Lunch Served

 Schedule 1st Brokers Open on the first available Tuesday from 11-2
 Re-schedule Brokers opens as approved by Seller(s)
 Advertise on THEMLS.COM Open house section and Homes and Open House ONLINE magazine
 Advertise with PRUDENTIAL intra mail system ( Westside and Valley SmartMail)
 Advertise on REUBENPACHECO.COM
 Advertise on WENSISMITHHARRIS.COM
 Advertise on PACHECOSMITH-HARRIS.COM
 Advertise on YOUTUBE, Facebook, Twitter and FlickR
 Advertise each open with Social Media outlets and Syndicated .coms

15. Schedule Public Open Houses with Snacks and Drinks

 Hold Saturday and Sunday Opens from 1-4 (Fall back) or 2-5 ( Spring Forward) with pre approved
Open schedules with Seller(s)
 Advertise each open with Social Media outlets and Syndicated .coms
 Advertise on YOUTUBE, Facebook, Twitter and FlickR
 Advertise on PACHECOSMITH-HARRIS.COM
 Advertise on WENSISMITHHARRIS.COM
 Advertise on REUBENPACHECO.COM
 Advertise with PRUDENTIAL intra mail system ( Westside and Valley SmartMail)
 Advertise on THEMLS.COM Open house section and Homes and Open House ONLINE magazine
16. Schedule TWILIGHT Open House with Food Served
 When permitted hold a public and broker open house from 5Pm to 7PM
 Advertise with PRUDENTIAL intra mail system ( Westside and Valley SmartMail)
 Advertise on THEMLS.COM Open house section and Homes and Open House ONLINE magazine
 Advertise on REUBENPACHECO.COM
 Advertise on WENSISMITHHARRIS.COM
 Advertise on PACHECOSMITH-HARRIS.COM
 Advertise each open with Social Media outlets and Syndicated .COMS
 Invite all your neighbors

17. Print Advertising

 When applicable advertise in local newspaper
 When applicable advertise Flyer inserts or 4x6 color cards inserts in local newspaper

18. Schedule Follow Up Brokers and Public Opens

 When available and pre arranged with homeowner

19. Order EXCLUSIVE Seller Home Warranty Services

 Our Seller Protection Plan covers you FREE of charge for any items covered under warranty that
break or become faulty under our PACHECO SMITH-HARRIS PROPERTIES LISTING AGREEMENT

20. Order Preliminary Title Report

 Request and Prepare full title inspection report using California Title Company. This outlines all
liens of record and allows for us to prepare Estimated HUD 1 ( closing statement)

21. Order a Physical Inspection

 To determine what “potential” Buyer concerns you may be facing. At this point we can
examine the need to make repairs, in advance, so as to thwart off any low-ball Offers

22. Order Virtual Tour /Advertise Your Tour Online

23. Order Estimated HUD 1 From Pickford Escrow

 To determine what your “ESTIMATED” closing cost are based on our due diligence of inspections
and cursory outline of closing costs
24. Provide Updated Comparables 45 Days After Initial Listing Date
and Present Any New Sales

25. Provide Weekly Status Reports

 Outlining number of showings and to whom
 Outlining updated ads
 Outlining updated blog posts, tweets, FB announcements
 Outlining updated Open House activity

26. Offers
 Review ALL Offers and present in person unless agreed upon alternative method
 Advise on market trends
 Prepare / write ALL Counter Offers, respond within time-periods provided
 Ensure proper and mandatory disclosures are properly executed and delivered to Buyer
 Ensure Buyer IS QUALIFIED to purchase your home by having our Mortgage Broker take full loan
application, review income, credit, employment and overall ability to qualify under lender
guidelines

27. Prepare For Closing

 Meet all 3rd party vendors at property
 Open Escrow
 Ensure all mandatory governmental documents are signed and in escrow
 Ensure escrow instructions meet purchase agreement terms
 Order 9A city report
 Order Natural Hazards Disclosure
 Order Retrofit and request Clear to Close
 Order pest control work to be done and request Clearance
 Arrange if need be, a handyman, to make corrections as agreed to by Seller

28. Arrange Moving Team At Sellers Request

 We can recommend and arrange for licensed and bonded moving company to come out and
give you a bid. ( All moving expenses are at the expense of Seller )
 Meet with moving company to present all contents being moved
29. Closing
 Collect final closing package and deliver directly to you all closing documents
 Collect and deliver any proceeds directly to you
 Deliver your complete transaction on a CD ( all documents in PDF format )