1.

SALES
[COUNTABLE/UNCOUNTABLE] the process of selling goods or services for money
sale of:
a prohibition on the sale of arms

JUNE SALES WERE THE HIGHES OF THE YEAR.

2. MARKET
[SINGULAR] the total number of people willing to buy a particular product
market for:
There will be a huge market for our digital systems.
THE HOTEL WANTS TO FOCUS ON A YOUNGER MARKET

3. PROSPECT
[COUNTABLE] BUSINESS a possible or likely customer
She’s been on the phone all day calling various new prospects.
THAT HOTEL IS A GOOD INVESMENT PROSPECT

4. CLIENT
someone who pays for the services of a professional person such as a doctor or lawyer
She advises clients on their investments.
THE CLIENT IS SATISFIED WITH THE WORK

5. SUPPLY
[COUNTABLE] an amount or quantity of something that is available to use
A limited oil supply has made gas prices rise.
THE SUPPLY OF AMENITIES IS IN GOOD CONDITION

6. DEMAND
[UNCOUNTABLE] ECONOMICS the amount of a product or service that people want, or the fact that they want it
18,400 new houses will be needed by 2011 to cope with the demand.
THE DEMAND FOR THE RIVIERA MAYA HAS BEEN ON THE RISE

7. SUPPLY AND DEMAND

NOUN [UNCOUNTABLE] ECONOMICS

the relationship between how much of a particular product is available and how much of it people want, and
especially the way that this affects the level of prices

DUE TO THE LIMITED SUPPLY OF MEDICINES, THE DEMAND CONTINUES TO INCREASE.

8. OBJECTION NOUN [COUNTABLE/UNCOUNTABLE]

a statement that shows that you disagree with a plan, or a reason for your disagreement

THE HOTEL HAS RAISED AN OBJECTION TO THE EMERGENCY PLAN

objection to:
I would like to put forward several objections to this proposal.
The hotel has raised an objection to the emergency plan

9. AGREEMENT [COUNTABLE] an arrangement or decision about what to do, made by two or more people,
groups, or organizations

Our agreement was that you would pay by the first of the month.
Check the terms of your tenancy agreement
ALL SHAREHOLDERS REACHED AN AGREEMENT AT THE MEETING.
 10. CONTRACT NOUN (COUNTABLE) LEGAL a written legal agreement between two people or businesses that says
what each must do for the other or give to the other
After six months she was offered a contract of employment.
The firm has won a £5 million contract to build ships for the navy.
contract with:
Our contract with the BBC expires next year.
THE COMPANY HAS SIGNED A CONTRACT WITH THE INSURER THIS MORNING.
11. LOYALTY NOUN [UNCOUNTABLE] support that you always give to someone or something because of your
feelings of duty and love towards them
She inspires great loyalty among her staff.
loyalty to:
I was impressed by his loyalty to his brother.
GETTING CUSTOMER LOYALTY IS VERY IMPORTANT

12. PACKAGE NOUN (COUNTABLE)

: something that suggests a package: such as

a : PACKAGE DEAL
b : a radio or television series offered for sale at a lump sum
c : contract benefits gained through collective bargaining
d : a ready-made computer program or collection of related software
e : a travel arrangement contract that offers for a fixed price transportation,
accommodations, and often sightseeing and entertainment

13. CLOSE noun (uncountabke): the end of something such as a period of time, event, or activity
close of:
towards the close of the 18th century
at the close of business/trading:
Shares were unchanged at 48p at the close of business today.
draw/come to a close:
The event occurred at the time when the Stone Age was drawing to a close.
bring/draw/call something to a close:
I will do anything to help bring this matter to a close.
It’s time to call this meeting to a close.
PUBLIC AREAS OF THE HOTEL HAVE BEEN CLOSED DUE TO COVID

14. PRESENTATION NOUN [COUNTABLE] a formal talk in which you describe or explain something to a group of
people
make/give a presentation (on something):
I’m going to ask you each to make a very short presentation.
THE PRESENTATION OF THE NEW HOTEL HAS BEEN SUCCESSFUL

15. ONLINE BUSINESS NOUN (COUNTABLE)

any business on the Internet that sells products, services, or advertising, online. The difference between a
website and an online business is that the latter sells something using the global communications
infrastructure of the Internet.

ONLINE BUSINESS IS ALREADY A TREND

16. CUSTOMER PORTFOLIO NOUN (COUNTABLE) various groups that make up the customer base of a
business. For example, Coca-Cola's customer portfolio consists of restaurants, grocery stores,
amusement parks and sports arenas.

THE COSTUMER PORTFOLIO INCLUDES NUMEROUS SUCCESSFUL COMPANIES

17. SALES STRATEGY a plan by a business or individual on how to go about selling products and
services and increasing profits. Sales strategies are typically developed by a company's
administration, along with its sales, marketing and advertising managers.
THE SALES STRATEGIES THAT THE SALES DEPARTMENT OFFERED HAVE PAID OFF

18. SALES TECHNIQUES methods that sales professionals use to create revenue. The sales process is
something that a dedicated professional works on for many years. The techniques are refined through
trial and error based on the sales associate's experiences.